web-site-marketing-expert

October 30th, 2008 admin

Web Site Marketing Services Expert Clyde Thorburn Discusses Building An SEO Friendly Website Part 9

Even though you think that the affiliate website you have is very good in that it is flashy and appealing and cute etc, from the 'html' or 'back end' of the affiliate website you will probably find that your affiliate website has not been configured for effective and successful web site marketing in order to achieve first page ranking on Google for you personally. Your first web site marketing task is to select a good high traffic keyword phrase using a reputable keyword selector tool. Once this keyword phrase is validated by your keyword research tool then you purchase a domain name from a reputable hosting company entitled to whatever your validated keyword phrase is. This is what a keyword specific domain name means and is.

The second web site marketing process is to then build a website using that keyword phrase in the title tag, Meta tag description, keywords, content and as the anchor text in all your links throughout your website and content submissions that you submit live onto the internet. The easiest way to create your website is to join a hosting company that already has predesigned templates. You create your keyword specific content and then FTP it up into the template and your web pages are then built this way. You can of course create your own page if you are more familiar with 'html'.

In order to be effective while building your website you need to be aware and know what the web site marketing elements are in order to create a friendly web site marketing website to market your business on the internet. I have discussed these before but need to re-emphasize them as they are extremely important. The first web site marketing element is your title and what words you choose and use in the 'html' or backend of your website. The second element is the Meta tag description. The third web site marketing element is the choice of effective validated keywords. The fourth web site marketing element is your keyword specific content. The fifth web site marketing element is your anchor text keyword specific links used in your content on all the web pages in your website. The sixth web site marketing element is the use of an RSS feed on your web pages.

There is one extremely web site marketing rule that you need to know, apply and never forget. The keywords that you choose as the title of your web pages and then place in the 'html' area of your website, via FTP, will be the keyword category that your web page/s and website will land on in the Google and other search engines on the internet. You then need to create a one to three keyword specific (use that same domain keyword phrase) Meta tag description describing your business and or expanding on the title of your website.

Access Clyde Thorburn's website here at http://www.mortgageleadgenerationonline.com to obtain more information about his expert website marketing services in Johannesburg South Africa.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Building An SEO Friendly Website Part 8

The fifth element to pay attention to in order to achieve effective web site marketing when creating a friendly web site marketing website is links. Google likes to see anchor tags in the body of all your content in your website and all content submissions that you place live onto the internet. This means creating hyperlinks in your content that point to another website or web page. One can get carried away my creating and placing too many links in your content. You need to be careful of doing this as Google will smite you for this. Try and keep to a maximum of 25 relevant links per web page.

A very effective web site marketing technique that you can apply is that once you have written your press release, place the unique link created by your press release into the body of the content on one, many or all of your web pages in your website. This creates what is called a 'backlink' pointing from your web page back to your press release. The same can be done with the links created by your blog posts, forum posts and article submissions. Good organic links are built by submitting good relevant keyword specific content in the form of press releases, forum posts, blog posts and articles.

If you are attempting to marketing products, goods and services of any type on the internet and you have not built a website to help you market your commodity on the internet and or you have not purchased a domain then from a web site marketing marketing perspective you will not be very effective or successful with your promotional efforts on the internet. You need to be aware that virtually all affiliate websites and or self replicated websites given to you from any company, that those websites/web pages will not be search engine compatible.

The way to overcome this disadvantage from an web site marketing stand point is to go to a good domain hosting company, purchase some keyword specific domains and then build your own web page and or website to market the information that your affiliate or self replicated web site promotes. Without applying this process you will not succeed because you do not have FTP access to an affiliate website in order to configure it in the way that has previously been discussed. The company owns the access to that affiliate website, you don’t. So you cannot configure it effectively for web site marketing and get it onto the first page of Google or any other search engine on the internet.

Access Clyde Thorburn's website here at http://www.mortgageleadgenerationonline.com to obtain more information about his expert website marketing services in Johannesburg South Africa.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Building An SEO Friendly Website Part 7

The correct way to configure or write and web site marketing search engine optimized forum post, blog post, ezine article and or press release is to ensure that it contains all the web site marketing aspects that have been discussed and detailed above. To summarize, these are, keyword specific titles, meta tag descriptions (which is the summary section in a press release and ezine articles and is your first paragraph in a blog) keyword specific content and links. All these aspects apply to any material that you write and submit live onto the internet.

If you are intent on achieving effective and successful web site marketing when marketing your business on the internet, then you need to know that advertising on the internet does not work. Many people will disagree with that statement. Internet advertising occurs when you practice, for example, 'email blasts'. How many of those emails that reach your inbox do you actually open up and read. I bet you that you delete all of them and open none of them up to read. Do you spend time going through each email, clicking on the links and reading the information? Answer, no, of course not.

Marketing your business, not advertising it, through effective and successful web site marketing techniques and practices would be achieved by becoming a master author and applying all the web site marketing elements I have discussed above. Most people would now become intimidated, scared and self conscious about the act of writing and having people on the internet read their written information. You can learn how to write by sitting down, facing your "writing" fears and to start writing.

The more you write to improve your effectiveness as a competent web site marketing practitioner the better you will become at writing. Access or bring up a 'NotePad' or 'WordPad' document on your computer and start writing a three to five hundred word article promoting your business, every day. Make this your goal and apply enough self discipline to execute that goal every day according to the web site marketing factors that have already been discussed. Submit that content live onto the internet in the form of a press release, article, forum post and blog post and watch your web site marketing results on the Google search engine and many other search engines on the internet.

Access Clyde Thorburn's website here at http://www.mortgageleadgenerationonline.com to obtain more information about his expert website marketing services in Johannesburg South Africa.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Building An SEO Friendly Website Part 6

The next web site marketing element to pay attention to when creating a friendly web site marketing website is content. Content is king on the Google search engine. You need to write good relevant original validated keyword specific content on all your web pages. When writing the content for your web page approach it in the same manner as if you were writing the content for an article. Write in keyword specific phrases as to exactly what your program, opportunity or business is about.

There are some other web site marketing elements within a website that make it more appealing and more pronounced such as H1, H2 and H3 title tags, bold and italicised text in the content of your article or website and more web site marketing aspects of this nature. All these aspects and more are very appealing to the search engine spiders because the spiders are looking to find this type of content during their indexing process. The spiders would like to see your keywords bolded, italicised and in some cases underlined as well.

From my web site marketing experience these aspects are a trigger to the Google and other search engine spiders. The most effective web, as far as first page ranking on the Google search engine, will have many if not all of these elements or aspects in them. An web site marketing rule of thumb here is to ensure good relevant original validated keyword specific content. This excellent content does not only apply to your content for your website but also applies to the content of your press releases, articles, forum posts and blog posts. All content needs to contain these web site marketing elements.

From an web site marketing perspective all the web site marketing configuration aspects that I have detailed above which are title, Meta tag description, validated keywords, keyword specific content and links all apply to any content that you place on the internet, such as your press releases, ezine articles, blog posts and forum posts. When creating your forum posts don't just create a classified ad and post it in a forum. This is the wrong thing to do if you are hoping to achieve maximum web site marketing effectiveness.

Access Clyde Thorburn's website here at http://www.mortgageleadgenerationonline.com to obtain more information about his expert website marketing services in Johannesburg South Africa.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Building An SEO Friendly Website Part 5

From an web site marketing perspective a good Meta tag description can explain the website and or web page in a validated keyword specific way. A good Meta tag description can also brand your name. You can also place your name and the name of your business, product and or opportunity in your Meta tag description. You should always place your name in the Meta tag description and in the keywords area in the 'backend' or 'html' configuration of your website and or webpage/s. This is necessary because 'branding' on the internet is very important for you and your business.

As a web site marketing expert and professional internet marketer people need to know who you are and what you and your business are about. Branding your name and business in your Meta tag is a very good way to promote yourself and your opportunity on the search engines and on the internet. Always remember that when you are marketing on the internet that you will not only be marketing your opportunity but also your own name. Placing both in your Meta tag description is a very effective way to achieve this.

The next and third web site marketing element we need to construct and place in the backend or 'html' of the web pages of your website and or web page/s are your keywords. When you are choosing effective keywords from a web site marketing angle, you need to place the keywords and keyword phrases that you validated and used in your title as part of your list of keywords. Place the keywords that you used as your title as the first phrases in the listing of your keywords. Again your keyword research will validate all the keywords and phrases that you place in your list of keywords in the backend of your website.

You need to place your validated high traffic keywords and phrases in the correct places in your list of keywords. Place your validated high traffic keywords at the beginning of your keyword listing so that the Google search engine spiders visit them first. This is very important and an essential ingredient if you want to achieve effective and successful web site marketing which will then result in you achieving first page rankings for your business and business website. This will then hopefully lead to more sales and resultant profits for you to put in your pocket.

Access Clyde Thorburn's website here at http://www.mortgageleadgenerationonline.com to obtain more information about his expert website marketing services in Johannesburg South Africa.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Building An SEO Friendly Website Part 4

Place this phrase in between your title tags in the 'html' or ‘backend’ of the web page or web pages that you have created to promote this type of business. Use the validated keywords in the title of your website in the backend 'html' of your website. The significance of this | bar, from a web site marketing view point, is that it is a keyword trigger to a Google search engine spider and all other search engine spiders on the internet. Many of the websites that you find on the first page of the Google search engine will have the title of their website created in this format.

Therefore in your title you now have good relevant highly searched validated keyword phrases. We know that these are the phrases that visitors will use as search terms to find your business and you have now placed those search terms in the title of all your web pages in your website, assuming that each of those web pages have keyword specific content (i.e. those same keyword phrases) promoting that focussed information. So the time you spent during your keyword research is now working to your advantage.

So the next and second web site marketing element we need to construct and place in the backend or 'html' of the web pages of your website is the Meta tag description. You have probably read, heard or have been told that the Google and other search engine spiders don't read or index Meta tag descriptions. This is definitely not so. From my testing I have found that the spiders index the Meta tags and any of the content on your web pages to reflect under the 'blue' title tags in the search engine results pages. I have tested and seen this many times so I know the spiders index your Meta tags.

A well written keyword specific Meta tag description gives the spiders a description about the related website and or web page. Many websites on the internet don't use Meta tag descriptions. As a professional web site marketing expert myself, I always use Meta tag descriptions. A Meta tag description is nothing more than a one to three sentence keyword specific description of your website or webpage. A Meta tag description can achieve many things for you.

Access Clyde Thorburn's website here at http://www.mortgageleadgenerationonline.com to obtain more information about his expert website marketing services in Johannesburg South Africa.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Building An SEO Friendly Website Part 3

The first step to ensure that you pick a keyword specific title is to conduct a thorough keyword research investigation on many keywords and keyword phrases that you might 'think' visitors to the search engines will use as search terms when looking for your business. The software of the keyword tool you use will find relevant keyword searches that have taken place in the various search engines in the last month or 30 days. This is an extremely important and vital first step in any web site marketing campaign to ensure web site marketing effectiveness and success when promoting your business on the internet.

When you type a keyword or keyword phrase into the keyword research tool and the keyword research tool shows no or very few results for that keyword, you obviously need to stay away from that keyword category and not use it at all during your web site marketing campaign. Why do you not want to include that type of keyword category in your web site marketing campaign? The reason is that nobody is searching for that keyword or keyword phrase and if you use it, it will be like committing web site marketing suicide. Even if you type this phrase into the Google search box and Google shows you thousands of results for that phrase, that does not mean people are searching for it.

From an web site marketing perspective, it means that all the people and websites behind those Google results have wasted their time in configuring their websites and business information for that keyword phrase. Nobody will type that keyword phrase on Google because you have validated, from the results of your keyword research, that nobody searches for that keyword phrase. Even if there are 600 billion results on the Google search engine, all those people have wasted their time using that keyword to promote their business because nobody is going to use it as a search term. Get the point? Don't confuse Google search results with keyword popularity and effectiveness.

Let us assume that we have found the keyword phrase "make money online" to be a validated, popular and high traffic keyword phrase to 'go after' from a web site marketing point of view. The following phrases came up as validated in your keyword research; "making money online", "how to make money online". These are examples of what you would do. So you would use those three phrases in your title separated with the | bar, which is situated on the top of your \ or backslash key. So the title you would construct and use would look like this: make money online|making money online|how to make money online.

Access Clyde Thorburn's website here at http://www.mortgageleadgenerationonline.com to obtain more information about his expert website marketing services in Johannesburg South Africa.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Building An SEO Friendly Website Part 2

This is a web site marketing fact and works every single time you apply it. This is also the main reason why people fall short of achieving a first page ranking on the Google search engine for their busines website and also for the content submissions that provide information about their business. There titles are all wrong and not keyword specific! As an example of a useless title would be "Welcome to Joe soaps bottle top business". People think they are communicating with people in their title. Wrong! It has to be configured to appeal and communicate to the search engine spiders.

Which visitor on the internet is going to type in the phrase "Welcome to Joe soaps bottle top business" to find information about a certain business or opportunity. Nobody will. Therefore your website or web page will never appear on the first page of the Google search engine or any other search engine and you will wonder why. Get the point. Know you know why it doesn’t appear and what to do about it. Remember, this is only one of many critical web site marketing aspects to consider when building your web site marketing friendly website.

When building your website as a web site marketing expert you also want to be aware that if you already have a website that was built for you by a web designer or webmaster that most web designers and webmasters know absolutely nothing about promoting and marketing that website on the internet using effective and successful web site marketing techniques. One of these web site marketing techniques is the 'html' used when creating the title, meta tag description and meta keywords areas for every single page of your website. You need to know this so that you can go and change these areas in the way I am teaching you to do.

So from an web site marketing point of view, how do you pick a keyword specific title? You first need to conduct a proper keyword research investigation to validate the keywords you choose to prove that they are actually used as search terms by visitors to the Google search engine and all other search engines on the internet. I have already explained everything to do with keyword research, so you will need to access my previous information on this subject in order to know which tools to use and how to apply the results you get from them.

Access Clyde Thorburn's website here at http://www.mortgageleadgenerationonline.com to obtain more information about his expert website marketing services in Johannesburg South Africa.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Building An SEO Friendly Website Part 1

As a web site marketing expert and or professional internet marketer you will need to know how to build a search engine friendly website. The basic process here is to purchase a keyword specific domain, build a website and then place and maintain that website and its related business information on the first page of the Google search engine. This is what an web site marketing expert does. If you are attempting to market goods and services on the internet you need to be very aware that there are certain critical web site marketing elements that are involved when producing a search engine friendly website.

As a professional web site marketing expert you need to know that the elements of a search engine friendly website are as follows. 1-Title. 2-Meta Tag Description. 3-Keywords. 4-Validated Keyword Specific Content. 5-Links. Firstly we will deal with the title that you create in the 'html' or backend of your website for each web page that you create and have in your website. In order to view this 'html' of a webpage, bring up any website or page onto your browser.

Right click in any of the 'white space' areas on that webpage and a little box will pop up. Click on the words 'View Source' and the 'html' of that page or the 'backend' of that page will appear in NotePad format in front of you. As an web site marketing expert you will find the title, meta tag description and meta keywords areas that have been configured in this 'html' page for that specific web page. What we need to do for our own websites and related web pages is to know how to configure these three critically important 'html' aspects for our own web site marketing marketing efforts.

So from a web site marketing point of view, what is meant when we refer to the configuration of a 'keyword specific title'? When you start building your web page and or website, you need to know that whatever keywords and or keyword phrases you place in and as the title of your website (in this 'html' area using your various html editors such as Dreamweaver, Front Page, Edit Plus, etc) will be the keyword category where that specific website or web page will land on the Google and other search engines on the internet.

Access Clyde Thorburn's website here at http://www.mortgageleadgenerationonline.com to obtain more information about his expert website marketing services in Johannesburg South Africa.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Keyword Research In SEO Part 23

From an web site marketing view point you have to brand your name and business to be effective and successful on the internet and on the search engines. The reason is that if you are marketing yourself and your services and a person finds your information on the internet by searching for your name in the search boxes of the search engines, they will find you. They will know that you are the "real deal" because they have proof in front of them that you are on the search engines. So if you can get many pages to pop up on the search engines that contain your name on them, you are confirming that you are an web site marketing expert on the internet.

Now we get to the six keywords in the traffic portal area which are vital for any web site marketing campaign to be successful. Again, make sure you place validated keywords in these windows that have been researched during your keyword research investigation and that you will always use in your title and in the content of all your content submissions and also in your business website. If you do have space, place the word Google as a keyword and also your name as keyword, if possible. Make sure you configure your portals as described to achieve maximum web site marketing success. Update the configuration and you are done.

The art and science of effective and successful web site marketing is very simple. One. Conduct a keyword research to choose your keywords and keyword phrases. Two. Construct a simple, crisp clear website without any fancy 'bells and whistles" and make sure your validated keywords are in the name of your domain you purchase or own. Three. Configure your website 'html' as described above as the portal web site marketing configuration is the same as configuring a website for web site marketing. Four. Write keyword specific content submissions (i.e. press releases, articles, forum posts and blog posts) providing benefits and solutions to visitors on a daily basis promoting your business and website. Five. Hand submit each unique url created by each content submission to Google as soon as they are created. That's it. Simple.

So keyword research and eventual web site marketing strategy for any web site marketing campaign starts with choosing a keyword selector tool or tools. Then make a list of keywords that you 'think' will promote your business and website on the search engines. Then place those keywords and keyword phrases in these selector tools and table the results. Then, choose a high traffic (not the first ones in the keyword selector tools, somewhere in the first third of the results) keyword and/or keyword phrase to use in your web site marketing campaign.

Then buy or own a domain that has those validated keywords in the domain name. Then, construct a simple clear website. Then, configure the 'html' of the website as detailed above. Then write content submissions (i.e. press releases, articles, blog posts and forum posts) using validated keyword specific content and titles that promote your website and business and provide benefits and solutions to visitors to solve their internet marketing problems. Then, hand submit each unique url created by each content submission to Google. That’s all. That is effective and successful web site marketing.

Access Clyde Thorburn's website here at http://www.mortgageleadgenerationonline.com to obtain more information about his expert website marketing services in Johannesburg South Africa.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Keyword Research In SEO Part 22

So let us look at how to configure a portal correctly to be effective and successful from a web site marketing stand point. In the Configuration section of your portal, go to the Ad Layout area. Choose a category where you want your ad or information to land. It is usual to pick the 'Business' category. Next, click on the 'Ad Title' window. Make sure that you place a keyword specific title for your 'ad' as a result of a thorough keyword research investigation. Don’t use anything cute or catchy. Stick to what your keyword research 'proved' you to use.

So lets use an example of the word 'Leads' to be the title of your ad. In the 'Ad Content' area only use the word 'Leads' again. The next area is the 'title tag' which is commonly known as the 'meta tag description', here you only place the word 'Leads' again. A 'meta tag description' is extremely powerful web site marketing wise, so don't make it complicated. A Meta tag description is a one to two sentence description of what the website is all about and is an expanded version of your 'title'. So use the word 'leads' or a description which has the word 'Leads' sprinkled in that description.

An effective web site marketing tip here is to always use the word 'Google' in your Meta tag description. So why would you use the word Google in your Meta tag description? It is a given web site marketing fact that if you are marketing goods and services on the internet, Google likes to see their name in presentations. The Google spiders index that to your benefit. Also place the word Google in the content that you write as well. You can also 'anchor' text the word with a hyperlink that points back to the Google search page as well, as I have done here. This is of great benefit form an web site marketing standpoint.

The next area to configure in your portals, from a web site marketing angle, is your 'display text' area. Never use any type of 'html' in the 'display text' area of your portals. Use keyword specific text. In your display text you want to market your validated keywords and you want to market your own name. Now is the time for you to start branding your name and your business on the internet and on the Google and other search engines. You need to create a tag that explains and describes who you are and what you do from a business perspective.

Access Clyde Thorburn's website here at http://www.mortgageleadgenerationonline.com to obtain more information about his expert website marketing services in Johannesburg South Africa.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Keyword Research In SEO Part 21

When you have created the structure of your website and you are compelling in your writing in a web site marketing way, then you will attract the attention of your readers, because you will be informing them of the benefits and solutions that you can provide them with, when solving their internet marketing problems. The whole process of building a website is very simple. Make sure that your website is not complicated to follow. It must be simplistic in nature. The more simple your website is and the simpler your keyword research and selection is, the better will be the web site marketing results that you will achieve.

This is why it is so vitally important from a web site marketing point of view to get the information of your website correctly done the first time. This whole aspect of keyword research applies fully to any and all your configurations in Veretekk. An example of this application would be when you setup and configure any and all of your 42 Veretekk traffic portals as splash pages to market whatever business you want to on the internet. This configuration process also applies when configuring each page of any website.

From an web site marketing perspective you can configure each of your 42 lead capture Veretekk portals with specific regard to each portal's Title, Meta tag description and keywords. You can configure each one of your 42 portals to 'go after' a specific focussed high traffic keyword category. To configure your portals correctly for web site marketing you obviously have to conduct your keyword research first, for each and every keyword phrase that you will be using and 'going after' in each of your portals. Make sure that you conduct your keyword research properly.

So the web site marketing configuration process for each one of your portals, which is the same web site marketing configuration you would apply for any website you want to market on the search engines, would be as follows. Firstly, configure or add content to the RSS feed or BlogFather blog in your system to ensure that all your 42 portals receive constantly changing content in order to attract the Google and various other search engine spiders. So post validated keyword specific posts to your BlogFather account or RSS feed every day, for life.

Access Clyde Thorburn's website here at http://www.mortgageleadgenerationonline.com to obtain more information about his expert website marketing services in Johannesburg South Africa.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Keyword Research In SEO Part 20

A search engine spider assimilates and gathers information, from all sources on the internet, in the way that you have written it. So, if you write an article about Chicago Time Share and the title of your article is Chicago Time Share and your domain name and title of your website is also Chicago Time Share, the Google search engine spiders will index your domain, your website title, your article title and the content of your article which should also have the keyword phrase Chicago Time Share sprinkled in its text. You need to know this important web site marketing information.

As a web site marketing expert promoting your own or a clients business or both on the internet, you need to know that the power of picking an effective keyword area or category is totally dependent on you conducting a proper professional keyword research investigation. Professional keyword research can take up to 2 or even 3 weeks to conduct properly in order to achieve the most accurate and focussed result as far as keyword selection is concerned. There are many other keyword selection aspects, that have not been covered here, that need to be attended to during a proper keyword research as well.

Once you have conducted this keyword research as a professional web site marketing expert you will be 100% confident and clear as to which keyword phrase/s you will be going after in your related web site marketing Campaign. What you need to remember here that you must try and only ‘chase after’ one keyword phrase that you have validated in your keyword research. In the beginning do not go after more than one longtail keyword phrase. Most people on the internet do not have a clue about what I have taught you here as they have not been taught or have taken the time themselves to investigate and test these web site marketing techniques and facts that I have explained.

Now here is another fact and or technique that you need to know about effective and successful web site marketing. A plain, crisp, clean, straight forward website that has good benefit driven focussed validated keyword specific content containing relevant information will get to the top of the Google search engine and other search engine and it has a much better chance of making sales. A website that has all kinds of fancy ‘blinkies’, flashes, scrolling marquees and fancy graphic images and all sorts of other ineffective junk will distract the reader of your website. Most of those fancy gizmo effects are not index or spidered by the Google and other search engine spiders anyway.

Access Clyde Thorburn's website here at http://www.mortgageleadgenerationonline.com to obtain more information about his expert website marketing services in Johannesburg South Africa.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Keyword Research In SEO Part 19

A word of web site marketing advice when starting your keyword research. Remember not to go after the very first keyword phrase listed on the top of your keyword selector tool results. This is especially the case if you are new to the internet with no experience and even more applicable if you have no knowledge or experience in web site marketing. If you are inexperience pick a keyword phrase near the bottom of the keyword selector tool results. Many times you will find that search terms listed on the keyword selector tools that show fewer searches per day will produce less traffic but you can probably still make sales from those longtail keywords if all your other business factors are in place.

Now why would you 'go after' the lesser searched keyword phrases as shown on your keyword selector tool? Well, from a web site marketing point of view you need to approach web site marketing like climbing a mountain. You start at the bottom or base of the mountain where you setup your base camp. You have all your supplies and equipment with you and you already have, in your mind, the path strategically planned to take you to the top of the mountain. Then you start your journey, slowly, from the bottom of the mountain, as planned.

So as a web site marketing expert with very little or no experience in web site marketing, once you have picked your lower traffic keyword phrase or longtail search term to ‘chase after', you need to build a website around chasing after that keyword term. So your domain name of your website and the title of your website, which is of utmost importance to the search engine spiders, both need to be that keyword phrase. So if you are chasing Chicago Time Share, then the title in the backend 'html' of your website needs to be Chicago Time Share and you need to buy a domain chicagotimeshare.com. This is extremely important. This is also known as being keyword specific and focussed web site marketing optimization.

All content submissions (i.e. press releases, articles, forum posts and blog posts) that your write to market and promote your business, from that point onwards, will then all have the title Chicago Time Share. This is extremely important for effective and successful web site marketing. The reason people get confused and clouded about web site marketing is because they look at web site marketing from a human aspect. You cannot look or approach web site marketing from a human aspect, initially. You have to approach web site marketing from a search engine spider’s viewpoint when you start your web site marketing Campaigns in the beginning.

Access Clyde Thorburn's website here at http://www.mortgageleadgenerationonline.com to obtain more information about his expert website marketing services in Johannesburg South Africa.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Keyword Research In SEO Part 18

Effective and successful web site marketing and internet marketing relies on the first step. The first step is keyword research. So how do you pick a high traffic keyword or keyword phrase? Let's use the example of the keyword phrase "time share" which is what I would, hypothetically, think best describes my business and might also be used by visitors searching for my business on the search engines. Type the keyword phrase "time share" into your keyword selector tool and note the number of search results you get per day for each of the keyword phrases organised in descending order of search volume.

Next step in your web site marketing search engine optimisation keyword research is to type the same keyword phrase "time share" in the search box of the Google search engine in order to research how competitive that keyword phrase is. Note all the different phrases used with your "time share" phrase on the first page results on Google. These are termed "niches" and there are many of them. All of them are connected and have to do with the 'time share' business. These niche longtail keyword phrases can also be used in your content submissions about your business, over and above the eventual keyword phrases that you will validate and use.

Go back to your keyword selector tool and place a keyword phrase further down the list in to the Google search engine and search for it. Note down the total number of results in Google for these terms as you go along. The further down the keyword selector tool results you go the less competitive the keyword phrases should be, in theory. From a web site marketing perspective these keyword phrases shown on your keyword selector tool showing say 75 and more searches per day can still be used as an effective high traffic keyword phrase to go 'after' when promoting your business on the Google search engine.

So your first step is to choose a keyword phrase that you think would be good to promote your business with. Place that keyword phrase into a keyword selector tool to prove that visitors actually use that keyword phrase as a search term. Then go to Google and search that search term and note the number or total search results it achieves. Also note the various 'niche markets" and "phrases" associate with your type of business which you can use in your content submissions. This is vital to ensure the success of any web site marketing campaign to market any business on the search engines on the internet.

Access Clyde Thorburn's website here at http://www.mortgageleadgenerationonline.com to obtain more information about his expert website marketing services in Johannesburg South Africa.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Keyword Research In SEO Part 17

From a web site marketing and marketing aspect a first page search engine position will get traffic/visitors to your website and expose your business opportunity. Exposure, only, of your business on the internet, is what you get from effective web site marketing. When people visit the search engines and click on your website link, they will either find value in what you are promoting or they don’t. If they do, you probably make sales. If they don’t, you don’t make sales. You have absolutely no control over what they will decide.

I have always struggled with so many of my web site marketing clients who think that once they achieve a first page ranking on Google that they will automatically generate sales. No. This will not happen. Converting visitors into sales that generate the resultant profit is dependant on the demand for the product, quality of the product, popularity of the product in that people are looking for it and the correct infrastructure to provide the appropriate services to the customers once they have bought the product.

If you have those in place together with he first page web site marketing results then yes you will make sales and money. web site marketing places your business in the right place and exposes your business to visitors. Sales depend on the business process and factors detailed above. Remember that making money on the internet as a web site marketing expert and or professional internet marketer is not easy. If you are brand new to the internet you need to understand that making money on the internet is not easy.

The idea that making money on the internet has been falsely created by all the internet business 'scammers' and 'sharks' that emotionally drive people into believing that they should join their business because in their business you can get rich quick with their push button do nothing and get paid for it method. There is no such thing on the internet! If there was we would all be in it as web site marketing professionals and internet marketing experts. You need to realise that you are going to sweat, bleed and cry to succeed on the internet, just as is the case with all things accomplished in life. The internet is no different.

Access Clyde Thorburn's website here at http://www.mortgageleadgenerationonline.com to obtain more information about his expert website marketing services in Johannesburg South Africa.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Keyword Research In SEO Part 16

Keyword selection is the most important part or step that you take to achieve any type of marketing on the internet as a web site marketing expert and or a professional internet marketer. You have to make the time and apply the necessary effort to conduct effective keyword research investigations if you want your promotional and marketing efforts to succeed online. So the first question you would ask would be how to find a keyword. You might think that you know what a keyword is. However, I can assure you that you don’t.

Whatever keyword phrase you might 'want' or 'think' is good to apply in your marketing efforts is probably not a good choice because the problem is you need a tremendous amount of web site marketing knowledge and expertise to land in that category on the first page of the Google search engine. Most people do not possess the vital web site marketing knowledge and experience necessary to succeed. The specifics of the problem are, 'is it a good keyword and can you get it onto the first page'? The answer is usually, no.

As an web site marketing practitioner you need to realise that competitive keyword phrases such as "work from home" will take many months to reach the first page of the Google search engine and then only if you apply your web site marketing knowledge and techniques correctly. You need to understand that on the internet the amount of information coming into the "work from home" keyword category is huge. So the chances of you getting a website and your business information to the first page of Google search engine and maintaining that position would be very slight, if not at all.

Another web site marketing realization that you need to absorb and understand is that once you achieve a first page ranking on Google for the keyword phrase "work from home", would that automatically and definitely start making money? Would you automatically and definitely convert the visitors into sales that would result in you making tons of profit? Answer. NO! A first page ranking on any search engine on the internet does not guarantee you sales. There are no guarantees.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Keyword Research In SEO Part 15

When you start making these four web site marketing steps more complicated and getting involved with things like search engine algorithms and keyword densities and page ranking, etc that is when you will run your web site marketing confidence into the ground. Don’t get involved with all that unnecessary technical information that so many so called web site marketing gurus throw around. You need to understand that web site marketing is a simple process and keep that process simple all the time. So much information about web site marketing on the internet will just confuse you and you will run around in circles and become ineffective and unsuccessful.

So what is the step by step procedure to keep web site marketing simple? Here it is. One. Buy a keyword specific domain. Two. Let that domain age for at least 9 months to prevent it from landing on the Google Sandbox. Three. Build a website that gives people good keyword rich material. Four. Configure the backend html of all the pages of your he website to include all the necessary tags to attract the Google search engine spiders to visit your website and this includes configuring the title of your website with your validated keyword phrase, which should be the same as your validated keyword phrase used in your domain name for your website.

Five. Start building backlinks in the form of submitting content submissions such as press releases, blog posts, forum posts and articles every day, that explain and provide people with benefits if they were to join your business, which all have your validated keyword phrase in the title of all your content submissions and also sprinkled in the content of all your content submissions. Six. Hand submit each unique link created by each content submission to the Google search engine (for the search engine spiders to index) after you have submitted each content submission live onto the internet. That is your process of easy, effective and successful web site marketing.

One of the most important web site marketing techniques to apply in any web site marketing Campaign is to provide people with solutions to their internet marketing problems. As part of that solution you need to show them, with concrete evidence, how joining your program will benefit them with their internet marketing efforts during the promotion of their business on the internet. Don’t sell anything! Provide benefits to your visitors. Also remember that blogging is the most powerful way you can promote yourself and the benefits of your business. So you need to use the power of blogs (which I have already covered extensively) as an web site marketing technique to market your business on the internet.

Access Clyde Thorburn's website here at http://www.mortgageleadgenerationonline.com to obtain more information about his expert website marketing services in Johannesburg South Africa.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Keyword Research In SEO Part 14

Anything that you do on the internet like writing and submitting press releases, blog posts, articles, forum posts, etc should include your name. This is what is meant by branding your name on the internet from a web site marketing angle. So, back to how you pick an effective keyword phrase. There is always a list of similar keyword phrases, in descending order of popularity, to the phrase you typed into the keyword selector tool, shown as part of the keyword selector tool results. These results are usually shown in descending order according to the number of results found by the keyword selector tool.

From an effective and successful web site marketing point of view you need to make sure that you don’t let Keyword Selector Tools be your total rule. Keyword selector tools are a way to begin an web site marketing Campaign for any business that you want to market on the Google and other search engines. Everybody will type in a different keyword phrases when searching for the same business on the internet. That is the whole point. You need to get into the minds of what people type into search engine search boxes. You need to find the most popular search term. Keyword Selector Tools find you the most popular search terms typed in by visitors on the search engines.

Keyword selector tools give you a place to start and find the most effective words to use in your web site marketing campaign initially. They are not the 'bottom line' or 'written in stone' rules that you must follow doggedly 100% all the time. People who are looking for information on the search engines and on the internet are not web site marketing masters or knowledgeable about web site marketing. Most people only know how to search on the Google and other search engines by typing their related search terms into the search boxes of the search engines.

As an web site marketing expert you need to configure your business information to attract those types of people. Don't over complicate web site marketing. Keep it as simple as possible because if you know what you are doing and you have been taught correctly, web site marketing is easy to accomplish. There are four things that make web site marketing easy. One. Pick the correct validated keyword phrase. Two. Include that validated keyword phrase in the title of all the content submissions you submit live onto the internet. Three. Create original keyword specific content, sprinkling that same validated keyword phrase in your content. Four. Hand submit each unique link created by each content submission to the Google search engine. That's it. That is how easy web site marketing is.

Access Clyde Thorburn's website here at http://www.mortgageleadgenerationonline.com to obtain more information about his expert website marketing services in Johannesburg South Africa.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Keyword Research In SEO Part 13

So, I can here you asking, what is the difference then between web site marketing and SEM search engine marketing? There is a very distinct difference between the two. web site marketing is the art and the science of gaining a top or first page position on the Google and other major search engines on the internet. SEM search engine marketing is an esoteric or mysterious term which combines various techniques together such as 'relationship marketing', 'staying on contact with potential customers', 'giving people information and solutions to their internet marketing problems' and 'good information about your business which can help the customer' etc. All these aspects and more fall under the discipline of SEM search engine marketing.

As an web site marketing expert myself I have found that you first need to brand yourself and then your opportunity on the internet which will be mainly on the Google search engine. So why should you brand your name, as a keyword phrase, on the Google search engine. You need to be able to tell and show people that when you type your name in the Google search engine box they will see many results with your name in those results. This means that you have a commanding presence on the Google search engine and the internet. Most search engines on the internet work off what the Google search engine does.

People can then get a feel for what you stand for and what you can do as a web site marketing expert on the Google search engine. They can see the results for themselves. Without that recognition on the Google search engine people will be hesitant to employ you as their web site marketing expert to promote their business on the search engines. They don’t know who you are and they don’t see you on Google. The best way to 'check out' the so called web site marketing gurus on the internet is to "Google their name" or their telephone number or the opportunity that they are in and see if you get any results on them.

If you don’t see any results for that person on the Google search engine won't you doubt their abilities as an effective and successful web site marketing expert. Credibility and 'sphere of influence' is what will market and promote a program or person. So when you first start marketing on the internet you need to market yourself, first. You need to have the ability to brand yourself and your opportunity. What is the best way to brand your opportunity? Use your forty portals in Veretekk and configure them accordingly.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Keyword Research In SEO Part 12

As an example, let us choose "home based business" as the keyword phrase we “think” will be good to use to promote our business on the search engines. Type "home based business" into the various keyword selector tools. At the time of writing I receive on average 1954 searches per day for the term "home based business". Then listed under that term you will get a list of other related search terms that give the number of searches they receive per day as well, in descending order of popularity. From a web site marketing point of view you need to understand that keyword selector tools provide a guide for you and are not the "be all and end all" of keyword selection techniques.

The results shown from keyword selection tools will show the correct direction to pursue for your web site marketing campaign as an web site marketing expert. In order to pick a good keyword phrase you should never ever pick the first keyword phrase at the top of a keyword tool selection list. So if you were going to start an web site marketing campaign for your company using the keyword phrase "home based business" as the high traffic phrase that you would pursue to market your business on the search engines, you will have a very long and difficult time achieving first page rankings on the Google and other search engines.

From an web site marketing standpoint it will be difficult for you to achieve first page rankings on the search engines for the keyword phrase "home based business". However, you will notice the keyword phrases listed at the bottom of the keyword research tool results such as "free home based business" 44 searches per day. This would not be a bad keyword phrase to chase after instead of "home based business" which is too competitive. If you were to go after "free home based business" as your keyword phrase to promote your business on the search engines you would receive good substantial traffic from it.

The whole process of keyword selection from an web site marketing perspective is to receive substantial traffic to your business website as a result of that keyword phrase landing on the first page of the Google and other search engines. You can obtain search engine positions all over the Google search engine, but do you think that that will definitely result in you making sales in your business? Absolutely not! Here's why. Until you learn the art of search engine marketing along with the art of web site marketing you will not be effective or successful.

Access Clyde Thorburn's website here at http://www.mortgageleadgenerationonline.com to obtain more information about his expert website marketing services in Johannesburg South Africa.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Keyword Research In SEO Part 11

As a web site marketing expert and professional internet marketer how do you ensure that that when you create a website or webpage that the content of that website or webpage appeals to both the Google search engine spiders and to the visitors that will eventually read your information? How do you make both very important elements work together for you? My experience has proved to me that if you are keyword specific with your content and your keywords have been validated properly using a reputable keyword selector tool (and other keyword validation techniques) and you are chasing a proven high traffic keyword phrase then you will appeal to both the Google search engine spiders and visitors to your website.

As an web site marketing services expert and professional internet marketer that wants to promote their business on the internet via the search engines you need to know how to choose and validate keywords and keyword phrases to use in your related web site marketing campaign. People are generally confused about how to choose and use an effective keyword phrase. Keyword selection is not a difficult process. However, when you conduct keyword research you should use at least three different sources of information regarding keywords and keyword selection.

All the free keyword selector tools that I use for myself and for my clients for related web site marketing campaigns are SeoBook, Google Keyword Tool, Nichebot, Wordtracker and Digitalpoint. Sign up for each of these tools. Now type in a set or a few keyword phrases into each one of these tools that you “think” are appropriate to use when marketing your business on the search engines. Results reflected by all these keyword selector tools will then provide a list of all the keywords and keyword phrases, in descending order of popularity, associated with the keyword phrase you typed into the keyword selector tool, that people have typed into the search boxes of the search engines on the internet.

When people start their web site marketing efforts and they start to understand what they need to accomplish to achieve search engine recognition for their websites and business information, they tend to make subjective choices of keyword phrases that they “think” people will use to search for their business information. In most cases these choices are wrong because they have not been validated by keyword selector tools and a host of other keyword selection techniques.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Keyword Research In SEO Part 10

To ensure effective and successful web site marketing, you don’t want to ever go after the main or first keyword category phrase shown or listed at the top of your keyword selector tool results. The reason for this web site marketing tactic can be compared to mountain climbing. Start at the base of your keyword research and then start your ascent to the top of the keyword categories by using various keyword phrases listed at various stages of your web site marketing campaign. Once you have successfully used that keyword phrase for a while in your web site marketing campaign, choose another one higher up the list and configure that into the same web site marketing campaign.

As a professional web site marketing expert you want to pick a keyword phrase that you can 'go after' and get to the first page of the Google and other search engines quickly, knowing that you will also receive a good deal of traffic to the business you are promoting as well. The more regularly you work with keywords and keyword phrases the more you will realise that the Google spiders are not intelligent when they index keywords and keyword phrases. You must remember that the spiders are only man made mathematical formulae devised to do a certain searching job on the search engines of the internet.

The search engine spiders, from an web site marketing point of view, cannot distinguish between what the content of the website or content submission, in relationship to your related urls of those content vehicles and to the keywords that you use in your respective content. So if you do a good web site marketing job, content wise, when you chase a particular keyword category, by sprinkling your keyword phrase regularly in the body of your content, the spiders will eventually spider your content and move you closer and eventually onto the first page of Google and other search engines quickly.

You must realise that web site marketing is a tricky discipline because you need to apply many different web site marketing techniques and elements to be successful. You need to compile and produce web pages or websites that draw people’s attention. At the same time your web pages need to appeal to the search engine spiders in order to place them on the front pages of the search engines so that people can view your information. So it is like the chicken and the egg story. Which one comes first. In my experience your web site marketing campaign must appeal to the search engine spiders first and then to people and visitors afterwards.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Keyword Research In SEO Part 9

This sounds like a good keyword phrase to use but I still need to validate that fact during a proper keyword research investigation to ensure that it will drive traffic to my business website, no matter what the subject matter of my business and business website is. So type the keyword phrase 'the secret' into one or all of your keyword research tools and note the results you get. At the time of writing I get 1757 searches per day for the keyword phrase 'the secret'. Is this a high traffic keyword phrase to use? Yes! Most definitely! Just the keyword 'secret' gives 1390 searches per day. ‘Secret’ is an excellent keyword that will bring lots of traffic to your website, if you include it in your 'longtail keyword' phrase to promote your website.

From an web site marketing view point, it will obviously be a lot of work and time for you to get your business website and content submissions containing information about your business onto the first page of the Google search engine for that category. So include it in your 'longtail keyword' phrase. For example if you are in Herbalife, your title and longtail keyword phrase that you would use would be "Herbalife the secret to sustained weight loss”. Then change the second half of the title when producing content submissions, but keep your first three words "Herbalife the secret... " in everything that you write about when promoting your website and business on the internet. Get the picture? This is only one of many web site marketing keyword strategies.

Let’s look at "automated marketing" again as a keyword to research. From an web site marketing viewpoint, you will be surprised and shocked at the results. At the time of writing the keyword research tool showed 5 searches per day for the keyword term "automated marketing". Obviously a bad search term to target for your marketing campaign on the search engines. So if you have geared your web site marketing campaign for "automated marketing" term, only, you will receive no traffic. However, if you use a combination of the search terms "the secret" and "automated marketing" such as "The secret of automated marketing" you will get better traffic results to your website and business information. However, I would definitely validate another phrase to use instead of "automated marketing" in that longtail keyword phrase as it is a poor search term.

Remember that if the keyword phrase you are targeting is too competitive, in that you know it will take you a long time to land it on the first page of the Google and other search engines, then just scan down the page of your keyword tool results and choose another or a number of other phrases that you can use in your campaign. This is a techniques I use as an web site marketing expert all the time to ensure that I have validated keywords and keyword phrases (i.e. I have proved those terms with a reliable keyword tool) and I will get my website and business information to the first page of the search engines pretty quickly as well.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Keyword Research In SEO Part 8

Keyword research needs to be discussed as often as possible as it is the most important first step in any web site marketing campaign to promote your own business or businesses of your web site marketing clients on the internet. The more you become actively involved in keyword research the more you will realise how important and vital it is to the success of your web site marketing efforts. You will realise that it is extremely important to pick a keyword phrase that people use as a search term when looking for your business on the internet.

The whole point of internet marketing from an web site marketing angle is that you must get your business information in the form of website and web pages into a high traffic keyword area on the search engines on the internet. You need to place your information in the correct place at the correct time so that people will be exposed to it, read it and hopefully sign up as a paying customer in your program. If they don’t see your pages first then obviously your competition will be the richer, as visitors to the search engine will join their programs instead of yours.

Many people think that they know what a good keyword is. They think that they understand how to conduct a keyword research investigation and to apply its results correctly to the marketing of their businesses on the search engines. If you do not use keyword research tools and apply the related results correctly, you therefore do not know what a good keyword is to market and promote your business. Make sure that you follow my teachings and you will understand how to use keyword research tools and to conduct the related keyword research investigation effectively and successfully.

To prove the point about choosing keywords, as a vital web site marketing technique, that bring in high traffic, lets investigate and validated whether the phrase "the secret" is searched and is a keyword that will cause high traffic, if you use it as part of your 'longtail keyword phrase' when promoting your business on the search engines. Obviously this is related to "The Secret" which is very popular and we must use that fact to our advantage. So, is this a good keyword phrase to pick for your web site marketing campaign to promote your website and related business?

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Web Site Marketing Services Expert Clyde Thorburn Discusses Keyword Research In SEO Part 7

If you held the number one position on the first page of the Google search engine for the term "automated marketing", based on what you have researched (and this is only the start of your keyword research investigation) how many visitors and hopefully sales in your business do you think you will make? Answer. None! No one is searching for your business using the term "automated marketing". So find a relevant keyword term that people are using to search for your business. This is a huge web site marketing lesson, so don’t forget it.

So from an web site marketing perspective and as a relevant keyword search term, "automated marketing" is useless and is of no value and should therefore not be included in your web site marketing campaign for your business and business website. You need to find where the traffic is and where the visitors are and what they using as search terms to arrive at your website. This is where keyword tools and related keyword research investigations come into practice. You need to identify and validate keyword specific terms.

You have to find the keyword categories. You have to be clear about the categories that people are searching for on the search engines and identify what they will type into the search boxes to find your business. For example, would the keyword term "easy money" be a more keyword specific category to 'go after'? At the time of writing, 450 searches per month were the results on my keyword tool for that term. Yes. This term would be slightly better to target than "automated marketing". So you can use that term in all your content submissions and in all titles and of course in the content of your website that markets your business as well.

You need to be very clear from an web site marketing viewpoint about what keyword research is and what keyword research is not. Keyword research is about finding relevant good traffic keywords and keyword phrases to use in your business website/s and in all your content submissions to promote your business on the internet. In your content submissions, make sure that your title contains the validated keyword and phrases as well. Also try and use those keywords at the start of any content as well, so that the spiders can index them first.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Keyword Research In SEO Part 6

So when we type the keyword phrase "make money online" into our selected keyword research tool/s we note down the total number of times people entered that term into the search engines on a per day or per month basis. So at the time of writing the result was 151 searches per day for the keyword term "make money online". So if you spent some time going after and marketing that keyword term using proper effective and successful web site marketing techniques you would arrive on the first page of the Google search engine and other search engines even though it is a competitive keyword phrase.

From the experience I have gained and from the legitimate web site marketing work that I conduct for myself and my web site marketing clients every day, I know what works and I also know what doesn’t work. You need to download the free keyword tools I detailed earlier and start doing and practising keyword research. Type some keywords and keyword phrases into these keyword research tools that you think are 'good' keywords to use to promote a certain business opportunity, product or program. This will be a good lesson for you in discovering the most important and effective successful web site marketing technique, which is keyword research.

This exercise is to show you why you need to place your website and business information in relevant keyword categories. If you were to go after the keyword phrase "automated marketing" the first aspect you would check from an web site marketing standpoint is to see how many results you get when searching for that term on the Google search engine. At the time of writing the results on Google showed 14 million results. Then you go to your keyword research tool and you find out how many searches are done per day for the term "automated marketing".

My keyword research tool, at the time of writing, showed only 72 searches per month or 2 to 3 people per day that the keyword phrase "automated marketing" as a search term on the search engines. So if you were to choose the keyword phrase "automated marketing" as the category you want your website and business information to appear in, do you think you would get visitors and hopefully sales in that category. Of course not! This would be web site marketing and search engine marketing suicide for you and your business.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Keyword Research In SEO Part 5

If you want to buy a domain name with your name as the keyword, that is fine. You can then develop your domain name over time to brand yourself and your opportunity as well. You can also create sub domains that go to your domain (the one with your name as the keyword in it) and place them anywhere you want them to go. You have probably also heard, incorrectly so, that spiders do not like long urls, because a sub domain added onto your url causes it to be a long url. This is wrong. Spiders like good keyword specific urls (a result of validating all your keywords and keyword phrases with keyword selector tools).

This is where good keyword research comes into play and is vital to successful web site marketing. This is how you are going to initially set up your web site marketing campaign to be very focussed in chasing a specific keyword category. Remember to place your most relevant and most validated popular keywords at the front of your keyword phrase. A keyword phrase that has more than one keyword in the phrase is known as a 'longtail keyword'. You will come across this term in web site marketing all the time and you will now know what it means.

Let’s have a look at going for the keyword category or term "make money". At the time of writing there were a hundred and five thousand search results according to the keyword selector tool I used for the term "make money". Say you had a domain that was your first name and surname as your domain. Now you want to create a sub domain for that domain. The sub domain would be makemoney.firstnamesurname.com. This sub domain is therefore a redirected url. You can therefore create a title, meta tag description and keywords to 'mask' that sub domain. When the search engine spiders visit it they will index the 'make money' part of your sub domain.

There is great flexibility from an web site marketing point of view when applying the many techniques you can use to chase after a certain keyword category. You don’t want to buy a domain for each keyword related to your main keyword category and this is where you use the technique of sub domains as an web site marketing marketing technique, to go after the various versions of your chosen keyword category. Sub domain marketing works every bit as well as the true or root domains. This is especially effective and successful for your related web site marketing campaign because you own the root domain.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Keyword Research In SEO Part 4

Most people in society today are looking for the 'quick fix' and that things have to work immediately. If you are one of those people looking for an immediate result as far as web site marketing is concerned then you are not going to get it. Forget about web site marketing and choose another way of marketing your website and business information. web site marketing is a consistent building process which takes time and dedication and it will never happen 'overnight'. Most people do not want to accept this and continue, unsuccessfully with their web site marketing efforts which leads them to eventually quit as web site marketing professionals.

If you do not take the time as an web site marketing professional, before you ever purchase a domain name or build a website or place content out onto the internet, to conduct a proper keyword research investigation before you start any aspect of any web site marketing campaign, you will not succeed in marketing your product or business information and your website will never be seen. You need to find out what people are typing as search terms on the search engines and then gear your web site marketing campaigns to those search terms. That is the result a keyword research tool and related investigation will give you.

Remember also to not be too concerned with the total number of search results that pop up as results on the search engines when you are investigating your keywords and keyword terms. This sounds contradictory to what I have just taught you, but here is the reason. What you need to be concerned with from an web site marketing standpoint is the information that people are looking for. This is quite a difficult concept to understand when you see so many results on a particular search on the search engines yet no one is visiting your information and website when your website is on the first page.

For example, you might have position no 3 on the first page of the Google search engine but if people are not looking for that information (this is what the keyword tools identify) then your website and business information will never be viewed by people searching on the search engines because they are not looking and searching for that particular keyword category that you have the no. 3 position for. So web site marketing requires effort and thought about what you want to achieve and how you will achieve it with the web site marketing techniques at your disposal.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Keyword Research In SEO Part 3

If you now decide to go for this keyword category and buy a keyword specific domain for this category, build your website to contain the main and the various other keywords shown in this keyword research tool's listing of terms associated with the term 'making money with an affiliate program', there would be a good chance that somebody looking for 'making money with an affiliate program' would find your information. So from an web site marketing perspective it would be practical to go for this keyword category during your related web site marketing campaign.

As an web site marketing expert, always keep in mind that when you are attempting to find a good keyword or keyword phrase, you want to stay away from single keywords or single keyword categories. A single keyword like "Free" or "home" or "business" or "internet", will have keyword category results in the hundreds of millions and even billions. There is no possibility at all that you would get traffic to your site if you were to go for those single keyword categories. Even if you were an expert at web site marketing, it would take you years to get onto the first page of the search engines for those one word keywords.

What you need to aim for is a happy medium as far as volume of results is concerned when picking or choosing your keyword category. When you buy a domain you can then create as many sub domains using your main domain to attract various other keyword categories spreading the marketing of your chosen keyword phrase even further. Place the keyword phrases shown in the results of the keyword tool research as your sub domain names. This way you can cover many other possible searches conducted by visitors on the internet looking for your type of business or product. Sub domain marketing takes at least six months to a year for it to work effectively and successfully.

Most people are not prepared to put in the effort that a professional web site marketing expert applies to achieve first page results on the Google and many other search engines on the internet. Successful web site marketing takes time, consistent monotonous work, dedication, effort and perseverance. You also have to be willing to not specifically place a time frame on the results that you would like to see. This takes tremendous confidence and trust in the web site marketing techniques you will apply and self confidence to know that they will eventually work very well.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Keyword Research In SEO Part 2

The whole point of doing an in depth keyword research, from an web site marketing viewpoint, as the first step in any web site marketing campaign, is that you need to prove to yourself that the keywords you use for all aspects of your related web site marketing configuration are actually searched for by visitors to the search engines on the internet. You cannot leave the choice of keywords to fate or to what you think a good keyword is that describes your business. If you do this, you will be wrong and your web site marketing campaign will fail!

As a professional web site marketing expert and internet marketer you have to choose a significant and relevant keyword term and validate the use of that keyword term using reliable keyword selector tools. This will improve the possibility of increasing traffic to your website and business information which hopefully leads to more signups into your business and create more paying customers. Without a proper keyword research investigation you will be 'dead in the water'.

So you have noted the number of searches that pop up for the term 'Britney Spears' in whatever keyword selector tool/s you have chosen to use. Let’s say the results show 4 million searches. Is that a great keyword? Yes. Of course it is. However, what do you think your chances are as an web site marketing expert or professional interne marketer of landing on the first page of the Google search engine for the keyword category 'Britney Spears' when there are 4 million search results for it? It is hugely competitive. If you are good at web site marketing you will take a while to succeed. If you are not good at web site marketing you will be lost in your attempts to achieve first page rankings for the term 'Britney Spears'.

So, from an web site marketing stand point, you need to strike a happy medium. You need to choose various keywords and phrases from the results of the keyword selector tool/s that are related to Britney Spears. Use a variety of the other keyword terms listed in the keyword research tool/s. Let’s use another example other than Britney Spears. Lets’ look for the search results on our Keyword selector tools for the keyword category 'making money with an affiliate program'. Let's say we get 2000 search results per month for that term. Check to see whether search results are per month or per day on your keyword selector tools.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Keyword Research In SEO Part 1

As an web site marketing expert it is your job to get top positions, on the Google search engine and other search engines, for people or web site marketing clients for high traffic keyword categories. You need to be educated and informed on how to apply Keyword Research in order to achieve this goal for yourself and for your web site marketing clients. Keyword selection or keyword analysis tools are accessed and used as the first technique in keyword research. These keyword selector tools will provide statistics on related keywords for use in your specific web site marketing campaigns.

The keyword research selector tools will give you actual results or lists of keywords and terms that people have actually typed into the search boxes of search engines on the internet. web site marketing is a science or an art because when it comes to keyword selection you may think that you know what a good keyword is. For example you might think that "home based business" or "automated marketing" are good keywords or keyword terms. However, you will not know what a significant keyword is and what to do with that keyword once you have validated that keyword.

Keywords and keyword selection from an web site marketing perspective is like fishing in a pond. If you buy a keyword specific domain and you build a great benefit driven website for that domain in order to go for a keyword category that nobody is searching for, the chances of people visiting your website, reading your information and potentially becoming buying customers is ZERO. This is where you need learn how to use and apply keyword research tools. There are many keyword selection tools on the internet.

Keyword selection tools that I use as an web site marketing services expert for my web site marketing campaigns for all my web site marketing clients are SeoBook, Google Keyword Tool, Nichebot, Wordtracker and Digitalpoint. All these keyword selector tools are free so I suggest you sign up for all of them. There are many other keyword selector tools but these are the ones I use and trust. So you need to login to one or all of these keyword selector tools and type in some relevant terms about, as an example, Britney Spears. Then note the number or volume of searches or search results that appear for the term 'Britney Spears'.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 77

Click all the boxes in the "Assign Feeds" area because those are all your 42 Veretekk portals that will then fetch the content that you post in your blog as an RSS feed and place it onto all your portals. Now you need to create your blog post content in a notepad document using the very basics of html. Use a

between each paragraph and the usual ‘href’ for all the links that you want to create. You can also place an image in at the top of the post if you want to. From an web site marketing point of view it is not necessary to place images because the spiders do not index images unless they have a link in the image itself. Images are placed for cosmetic purposes to appeal to the readers of your post

Access your BlogFather account and when you click on the RSS Feed tab, a number of empty windows will pop up ready for you to post to your BlogFather blog. Type in or copy and paste your keyword specific title from your Notepad document to the window next to the "Post Title" tag. Copy and paste the website url that you are promoting in your blog from your Notepad document into the window next to the "Post Link" tab. Copy and paste your keyword specific content of your post from your Notepad document into the window next to the “Content” tab. Then click on the "Post" tab in the bottom left hand corner of your screen and you have just posted to your BlogFather blog. Again, make sure that your content is keyword specific from an web site marketing point of view.

What you have done is you have just posted to all 42 of your Veretekk portals because you ticked the boxes to all 42 portals to setup your RSS feed when you configured your RSS feed area for your BlogFather account. RSS feeds are vital to the success of any web site marketing campaign. By posting to your BlogFather account every day your keyword rich articles will keep fresh content going into your Veretekk portals which the spiders will then visit more regularly. The spiders will then hover around your portals because they know that you have changing content in them all the time. This pushes them onto the first page of Google quickly.

So place your RSS feed from your BlogFather blog onto the specific website/s that you are promoting in your BlogFather blog and they will also receive constant changing content every time you post to your BlogFather blog. You can then click on the "View Blog" tab to view the latest post in your blog as well as your entire blog and you will see the code for the RSS feed at the top of your blog as well. Enjoy your blogging as an web site marketing expert because it is the most effective way to market on the internet today.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 76

I have also tested this as a professional web site marketing expert and know that your content is not an issue with Google as long as you created or wrote that original content yourself. As long as you write the content you will not get penalised by the Google search engine spiders. Now you need to pay attention and understand what I will tell you next as an web site marketing fact. Any type of content submission that you write and create completely by yourself can be posted to as many content submission companies on the internet as you want. Obviously post them to the companies once as there is no point in posting your content to the same company more than once.

This means that you can write your own content, copy and paste your own content and convert into the format required by blog, article, forum and press releases companies and then post that one post or content to say 10 article companies 10 blogs 10 forums 10 press release and 10 article submission companies or to as many places as you want, all on one day. When I inform my clients, as a Ghost-writer, that this is acceptable by the search engine spiders because it is my own original content and I can do with it what I like, they want nothing to do with me because they are ignorant about the true definition of what duplicate content is and have been mislead by the so called web site marketing and internet gurus who think they know and have never tested the subject of duplicate content.

An excellent blogging system that I use as an web site marketing expert and recommend that you use as well is BlogFather in Veretekk. I will describe the procedure to be followed when posting to your BlogFather account hosted by Veretekk. Sign up for a free BlogFather account here BlogFather so that you can follow my posting procedure. Log in to your Veretekk account and click on the "Communication" tab in the left menu column. Click on the RSS Feed tab on the left menu on the next page that pops up.

What you will do now is setup your BlogFather feed correctly. So click on the tab "Main Blog Information". Now from a web site marketing standpoint you need to place keyword specific information in the next few windows of your BlogFather account. Type in your "Blog Title", "Main Link" (i.e. the website that your blog is promoting) and "Blog Description" accordingly. Choose the category that your blog content falls into by clicking on the drop down box arrow next to the "BlogFather Category" window and choosing the appropriate category for your blog.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 75

You obviously still need to make the content of your posts readable, as visitors will definitely get to read your content whether you want them to or not. So as an web site marketing expert you are aware of this fact and include benefits and solutions in your content for people to read and realise if they were to join your program and or opportunity. web site marketing is about writing. If you cannot write or you don’t think you can write then web site marketing is not for you. It would be best that you find another career or job that your talents are more suited to.

As an web site marketing services expert I need to cover the misunderstanding about duplicate information with reference to how the Google search engine spiders see and treat it and from the results I have received from my own testing of this web site marketing aspect. Duplicate content is viewed by the Google search engine spiders and all search engine spiders, for that matter, in a very different way than what you have been lead to believe by the so called web site marketing and internet gurus.

Duplicate content, as I will describe and define it, is not accepted by the Google search engine spiders unless it is your content that you have created. If you were to take an article that I have written and 'copy and paste' my information exactly as it is, word for word, into one of your posts or make it a post of yours and then claim that the information is your original information, then that would be duplicating content and is not accepted by any search engine spiders. To summarise, duplicate content is copying and pasting content word for word and claiming it as your own content by not giving reference, in your post, to where or who you captured the content from.

However, if you take the content from one of my content submissions that I have written, say from one of my blog posts, forum posts, articles or press releases and then add your own additional content to my content that you have just referred to or copied and pasted into your content submission and give me credit for my part of the content by mentioning my name and or my link in your post, together with your own comments about my content, then that is NOT duplicate content as seen by the search engine spiders. This is a vital point about web site marketing that you must understand and apply.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 74

People don't read press releases as a general rule. So appeal to the spiders initially and then as you develop and improve your writing ability and the application of your web site marketing techniques then your content will start to flourish. If you have the mindset of not wanting people to see and read your information on the internet, then you will never market anything successfully on the internet. What you need to do then is to pack your computer back in the box that it came in, send it back to the computer shop or wherever you purchased it and choose another career for yourself.

The label window below the posting window in blogger.com is where you place your list of keywords related to the post you have written. The maximum number of characters you can place in your 'label' window is two hundred. Those keywords still need to be validated keywords from an web site marketing stand point where you have researched them with a few reliable keyword research tools. Most content submission areas on the internet always give you a window or place to list a certain number or volume of keywords related to the post that you submit.

Those labels or keywords are placed at the bottom of your post when you submit it to blogger.com. If you click on any of those keywords, which are live links, it will take you back to that specific post that listed those keywords. This is great search engine spider food and is a 'must' for effective and successful web site marketing. You can always return to any of your posts in blogger.com and change or add labels at any time. Remember to be very keyword specific in the title to the posts that you submit live onto the internet as well.

You do not want to approach web site marketing from the aspect or in terms of what people are reading. You need to be aware that marketing successfully on the search engines means that you write your content to appeal to the search engine spiders. When you are marketing a certain validated longtail keyword phrase like "work from home" then your title and all your content must contain the phrase "work from home" in it. When the spiders decide that you have built enough links and keyword specific content for them to come back and index your content on your website that is when your website starts moving closer to the first page of the Google search engine.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 73

Develop the habit as an web site marketing expert to place links in your blog posts as well as in all other types of posts and content submissions on the internet. You need to understand that the internet is nothing more than keywords, original focused keyword specific content and links. Those three are your main ingredients to concentrate on from an web site marketing perspective. As an web site marketing professional you will begin to develop a mindset where you do not care, initially, whether people find your information and whether they actually read it or not.

This may sound completely off course to what you want to achieve as an web site marketing and internet marketing professional but you need to concentrate on appealing to the search engine spiders first and then to your visitors and potential customers. One of the main problems most people have when marketing on the internet is that they are scared that people will find and read their content. They become insecure about how people will view their content and become very negative about their abilities to write and to promote their business and business information on the internet.

I know as a professional web site marketing expert that it does not matter what people think about your writing efforts. Why? Those people found your content, didn't they? Those people read your content to be able to pass a criticism, didn’t they? Therefore you have achieved the main goal of an web site marketing expert and that is to get your information to people who then read it. Mission accomplished. So it is irrelevant what people think about your writing style and or related writing techniques.

The point is therefore not to be initially concerned with the production quality of your content of all your posts that you submit live onto the internet. You must create spider food content which contains validated keywords. Sprinkle validated (i.e. researched keywords using approved keyword research tools) longtail keywords throughout your content at all times. Even with press releases. Do not be concerned whether people read your press releases or not. This is vital and important web site marketing advice that you need to learn and apply correctly.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 72

One of the main purposes of posting in a blog, other than the keyword specific content that it provides about your business, is that each post provides a unique link. That unique link is then a backlink that you can use and place as many times as you want to and on any of your web pages or other types of posts. These backlinks then point back to that post and also promote your business and business website. Backlinks and back linking techniques are very important aspects of effective and successful web site marketing.

If you want to drive traffic to your blog you can then write press releases promoting your blog. Writing press releases is obviously also another effective web site marketing technique to apply in your web site marketing campaigns. You can ping your blog url to the various pinging services such as pingomatic.com to inform the search engines and the related blog companies that you have submitted new information to your blog. You can also just hand submit the unique url of each individual post, after you have submitted it, to the Google search engines as well. This is also a form of pinging and is absolutely necessary. You must hand submit every single unique url to Google that is created by any post that you submit live onto the internet.

You can also apply the web site marketing technique of "Commenting" on your own blog. Make sure that you again use keyword specific language in the text of your comment because the comment is also spidered and indexed by the Google search engine spiders. You can also comment on other people’s blogs but again using your validated keyword specific text. Use the pipe (i.e. | ) between your keyword phrases with no spaces before or after it, in the title of your posts only, as it is a spider trigger when they index your content.

An important point or aspect to remember as an web site marketing expert about RSS feeds is that they are there to attract the spiders. RSS feeds are not there for people to read. The more 'spider food' you supply the search engine spiders the more they will index your material and the quicker your information will reach the first page of the search engines. So you can use the RSS feeds supplied in blogger.com or in bogfather.net at Veretekk or any other established blogging company to promote your keyword specific content to the search engine spiders.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 71

These people are a bunch of pseudo web site marketing gurus talking about how powerful they are in web site marketing as web site marketing professionals when in fact when you test their authenticity, in the most simplest of web site marketing ways, you find that they are not what they claim to be. So why listen to what they have to say and stick to their rules and modes and etiquettes of doing things when most of them don’t know what they are talking about because they have never tested what they are giving advice on.

Therefore, this fact provides more of a reason to cut your own individual web site marketing and internet marketing path on the internet. You cannot rely on the ‘schemers’ and ‘takers’ on the internet. They will "do you in". Learn web site marketing from testing everything you do, then you know the results and you have gained the experience and you therefore will know what you are doing and you will know what it takes to achieve success in web site marketing. It is not about you "following suit" with everybody.

So, spend time developing your own blogs and blogging habits. From an web site marketing perspective, a well produced blogging system will cause you to achieve first page ranking for the keyword categories that you have chosen on the Google and most other search engines on the internet. The things that you work on within Blogger.com or whatever blogging system you decide to use and to create your own unique trail, will lead to web site marketing marketing success of your business information and business website.

As I mentioned before there is a slight problem with the RSS feeds on blogger.com. I have tested the RSS feed on blogger.com as an web site marketing services expert and have found that it is not a pure or true RSS feed. What it really does is bookmark pages. However it still places or refers to content that is constantly changing when you place it on your web page so it still achieves the main objective of an RSS feed. So you can still use it and place it on your web pages.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 70

What is Google all about? What is the key ingredient to Google? Content and information is the key ingredient. From a web site marketing standpoint it is validated keyword specific original focussed information and content. If you know how to develop and produce keyword specific original focussed information and content you will land on the first page of the search engines for your chosen keyword category. Remember that it will always be your blog posts and not your entire blog that reaches the first pages of the search engines. That is why keyword specific content and titles in and of your posts is so important.

One aspect of blogging that I enjoy, from an web site marketing point of view, is that you don’t need to fit into everybody’s little group. If you don’t fit into any group that’s fine. This helps your individuality and chances of success. It will take longer to develop as an individual but you will achieve greater success in the end. It is a positive occurrence if you do not fit into other people’s expectations and criteria. It is not a negative condition at all. Looking back in history the only people that have achieved great success are those people who have been different and who have stood out ‘against the crowd’. All these great success achievements have been achieved by people who have developed or possess extreme talent of some sort.

They are of course all ridiculed in the beginning but eventually because of their extreme individuality whether it be in the form of genius, perseverance, determination, stubbornness, tenacity, resourcefulness, etc they have always succeeded. This is the type of focus that you need as an individual web site marketing expert and professional internet marketer to succeed on the internet. Don’t be one of the sheep or robots conforming to everything that people say you must do to "fit in". Be different. I say this in the most positive way possible.

It is a good thing if you don’t fit into people’s views, criteria or methods of what they want you to adhere to on forums, press releases and articles. There is a certain forum out on the internet which is a gathering or cliché/group of so called web site marketing professionals and web site marketing gurus that share their views and experiences. The interesting thing about this group of supposedly web site marketing gurus is that when you type in the names of these self professed web site marketing experts into the search boxes of the Google and many other search engines, very few of them are found on the search engine results. What does that tell you?

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 69

Once you start submitting your information according to proved web site marketing methods that I have and will continue to educate you on, you will achieve first page rankings of your business information and business website on the Google and other search engines. You will pick up a lot of readership along the way and that is exactly what you want. The so called 'traffic’ accessing your information will definitely increase. If the readers like your information the possibility of converting those visitors to paying customers increases.

In the past I have submitted many articles, forum posts and press releases to various companies that have these restrictive rules and regulations. All those posts were all 'above board' and informative content according to my judgement as an web site marketing professional. On many occasions they would not submit my posts for many different reasons which I found restrictive and impractical. I also found that if they do not agree with what you write about they also tend to reject your post.

I now have my own blogs and forums that I am in control of and I also submit to various press release and article companies that have been on the internet for over ten years and are very mature and experienced in their outlook regarding content being submitted by writers to their submission companies. If you have a clear vision of what web site marketing is all about you will find that you need to cut your own path on the internet. You need to break your own ground and not be concerned with what everybody else is doing. Become independent and original.

If you are more concerned with what everybody else is doing then you will probably not achieve the same heights of success that you could when you carve your own identity on the internet as an web site marketing expert or professional internet marketer. So with blogging services such as blogger.com, BlogFather from Veretekk, bloglines.com and Wordpress you can get going and carve your own individuality on the internet. You need to realise that it takes time to develop your blogs into a very powerful marketing medium.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 68

The results I achieve as an web site marketing expert by blogging are excellent. Blogs are more powerful than press releases, articles and forum posts. If you haven't thought of blogging then an ideal place to start is at blogger.com which is a blogging system owned by Google. I need to re-emphasize why blogs and blogging is so powerful, effective and successful on the internet. I submit my keyword specific information to many different content submission companies in the form of press releases, articles, forum posts and blog posts.

I have found that if you develop a blog or a series of blogs and you get to have one hundred or more posts submitted to each of your blogs, those blogs will evolve into the best web site marketing marketing tool that you have. The great benefit or advantage that blogging has over submitting to press release, article and forum companies is that you are not restricted in what you can do. For example 'ezine articles' is a company that is very restrictive about what you can and cannot write and submit.

Most forums are also very restrictive as to what you can write and submit as an web site marketing expert and or professional internet marketer. Article companies can also have many rules and regulations about what, how, when and how often you can submit. With a blog you have no restrictions on the information you can submit, when you can submit it, how often you can submit it, what you can say in the content, how many links you can have in the content and so on. These submission companies are all clichés or groups of people and you are entering into their world of self made restrictions.

Your blog is your world and you can do what you like in it. This is exactly what you need as a professional web site marketing expert and internet marketer. You can develop your own blogs and your own forums and achieve more web site marketing success than those who submit to content submission companies that are not their own. So, if you become frustrated with all the silly submission rules, regulations and restrictions of the many content submission companies on the internet, then create your own blog and forum to submit to.

Access Clyde Thorburn's website here at http://www.mortgageleadgenerationonline.com to obtain more information about his expert website marketing services in Johannesburg South Africa.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 67

When you are pursuing first page search engine positions there is nothing more powerful than a blog and its related keyword specific blog posts to use to get you that notoriety on the search engines for your business and business website. Blogs are the most effective way, as far as web site marketing is concerned, to get your information out onto the internet. A blog can be more powerful than a press release post, forum post and article submission.

The major and greatest advantage of blogging, from an web site marketing perspective, is that you can write about anything you want to and have as many hyperlinks in your content as you want. It has no ridiculously strict rules and regulations that press release, forum and article companies have as to what and how you can post. In blogger.com you can FTP the source code of your blog to your own hosting company and host your own blogger.com blog yourself. This ensures that Google can never take your blog and blog name away from you because when you placed it on your own server to host it. You then have complete control of your blog in every way.

The aim of blogging, that a web site marketing expert strives for, is to achieve a minimum of one hundred posts in a blog. Once you get your blog to hold at least one hundred posts it will start breathing a life of its own and becomes very powerful as an web site marketing marketing tool. The average blog post should be about two to three hundred keyword specific words long. Remember that you can also write posts on topics that are not the same as the title or topic of your blog. Those different topics will attract more traffic to your blog, because all the topics posted will point to your blog, so more people will logically visit your blog. This increases your traffic to your blog. A very smart web site marketing technique.

So if you are an web site marketing expert and or professional internet marketer you need to decide now whether you really want to achieve first page rankings on the Google search engine for your business information and business website. If you decide that you do, then you need to create your own blog on Blogger.com or a BlogFather blog at Veretekk or both. Then to start writing keyword specific content with validated keyword titles and post that to your blogs. Do this every day for the rest of your internet marketing life and you will achieve first page ranking on the search engines.

Access Clyde Thorburn's website here at http://www.mortgageleadgenerationonline.com to obtain more information about his expert website marketing services in Johannesburg South Africa.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 66

When you develop your blog in your BlogFather account in Veretekk, by posting keyword specific content to it every day, it will automatically filter through to the web page where you have placed your RSS feed on. The spiders will read that RSS feed in html code and view it as changing content to the web page where you have placed it. This is what you want, as constantly changing content, irrespective of topic, is one of the factors that cause your web page or website to land on the first page of the Google search engine. You need to know this as an web site marketing expert and professional internet marketer.

Place your RSS feed on everything you do on the internet as far as writing and submitting keyword specific content is concerned. Use the images in the BlogFather system for your BlogFather link as well. Copy and paste those images on all your pages and posts, as those images contain the live RSS feed. You can access the website imageshack.us where you can host the BlogFather RSS images. Right click on the RSS BlogFather images and save the image to those pictures in imageshack.us.

The imageshack.us will produce between six and eight different links with different images for you. The imageshack.us image links are very effective and can be used in forums. The usual way to place a hyperlink in a forum is usually coded in the following manner '[url=http://website.whatever SEO Services expert[/url]'. Image shack will give you links that are already in this format.

So image shack will produce a link for you that would like this '[URL=http://][IMG]http://img237.imageshack.us/img237/1527/blogfatherlogoav0.jpg[/IMG][/URL]'. The part that says 'http://img237.imageshack.us' in the beginning of the link is the part that you must replace with your BlogFather RSS feed namely ‘http://blogfather.net/blogs/clydethorburn.xml’. So you need to replace the 'http://imageshack.us' part in the image shack links with your ‘http://blogfather.net/blogs/clydethorburn.xml’ RSS feed. So the final link you will use will look like this '[URL=http://][IMG] http://blogfather.net/blogs/clydethorburn.xml /img237/1527/blogfatherlogoav0.jpg[/IMG][/URL]'. This way you will have a clickable link to your RSS feeds that you can then place in all your forum posts.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 65

What blogger.com produces is a 'bookmarked page' and not an RSS feed. That’s all it is, a bookmark. To prove this to yourself copy and save the so called Blogger.com RSS feed link. Paste that RSS feed into one of your Veretekk portals as one of the five portal links. What that RSS feed delivers, when it is accessed, is parentheses or a set of brackets. This result occurs when the Veretekk system tries to read that RSS feed but cannot find an RSS there and so delivers the 'brackets' as a result. This is important information from a web site marketing stand point.

If you are using or wanting to use an RSS feed from blogger.com you will not be effective from an web site marketing perspective because effective RSS programs use or employ an '.xml file'. Those systems that use an .xml file are delivering a true RSS feed. The BlogFather blogs in the Veretekk system produce a proper RSS feed with the required .xml file. The posts on your blogger.com blog will still definitely receive first page rankings on the Google and other search engines on the internet because Google owns blogger.com.

However, as an web site marketing expert and internet marketer, who wants to add constantly changing content to your websites all the time, you want to use a true RSS feed because that is what the purpose of an RSS feed is. RSS feeds funnel in content to your website from other sources all the time, irrespective of the topic of the content. So whenever you use RSS feeds, make sure you check those RSS feeds to ensure that they actually feed content onto the areas where you place them. RSS feeds are an important web site marketing tool to use on the internet.

If you own a Veretekk system, preferably a Gold system but a silver system is just as good, both systems provide you with an ideal blogging system called BlogFather. BlogFather is an excellent service as it produces a 'working' RSS feed and you can place it onto any web page that you want. You retrieve your RSS feed via the 'Syndicate Your Blog' tab in your 'Communications' area after you have clicked on your RSS feed tab in your Veretekk account. BlogFather is highly effective as a web site marketing tool and produces first page rankings on the Google and other search engines if posts are written using effective web site marketing techniques.

Access Clyde Thorburn's website here at http://www.mortgageleadgenerationonline.com to obtain more information about his expert website marketing services in Johannesburg South Africa.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 64

After publishing your post on blogger.com you need to click on the 'see in new window' and view your post. Scroll down to the bottom of the page and look for the time stamp of when you submitted your post. Right click on the time stamp, a page appears and click on 'Properties'. The next little page that pops up will have the unique url created for each post. Copy and save that url because that is the url that you need to hand submit to the Google search engine and to other search engines as well if you so choose. The link to hand submit your urls to Google is at http://www.google.com/addurl/?continue=/addurl.

Hand submission of urls alerts the search engine spiders to view the post that you have just submitted as it contains new keyword specific content about your business and business website. Hand submission of urls to the search engines is imperative in web site marketing to alert the spiders to index your information. If you do not hand submit these urls to the search engines, how are the spiders supposed to know that you have submitted information and how are they to know where it is. Spiders are mathematical calculations that index content on the internet for keywords and links. You need to inform them when your content has been placed otherwise it could and does take the spiders months to find your content.

In blogger.com blog you can add links, html code, pictures or images and other different types of information to make your blog and blog posts more effective web site marketing tools. Making an effort every day for the rest of your internet marketing and web site marketing life to post to your blog and other content submission companies as well. This will result in you achieving first page ranking for your business website and business information on the Google and other search engines on the internet. So you need to discipline yourself to write keyword specific content every day.

All blogging systems should produce an RSS feed. RSS stands for 'Real Simple Syndication' and is referred to as an RSS feed. In Veretekk the BlogFather blog produces an RSS feed which you definitely need to know and use to improve your web site marketing activities, when promoting and marketing your business on the internet. However, on blogger.com they do not produce a true RSS feed. One of the main purposes and benefits of a blog is that it produces an RSS feed that you can use to enhance your marketing efforts on the internet.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 63

Creativity is not always good when it comes to choosing the titles of the posts that you write and submit to your blog. You need to stick to the keywords and keyword phrases that you validated during your keyword research investigation. Place that keyword or keyword phrase at the beginning of your title and use that title for all content submissions, namely blog posts, forum posts, articles and press releases that you submit live onto the internet. Obviously you can choose validated secondary keywords after your main validated keywords in your title so that the title makes readable sense. Configuring your title for all content submissions is extremely important for effective and successful web site marketing.

If you are too creative you will probably deviate off your line of focus and use keywords that you have not validated during your keyword research. This will cause you not to land in the keyword category that you want to, on the first page of the Google and other search engines. As far as the 'Labels' function is concerned when submitting your post using the WYSIWYG you should place about three or four validated keywords as labels for your post. The 'Labels' function is just another web site marketing method or technique to list your validated keywords for your post.

Setup one blog initially at blogger.com until you get used to blogging in the correct and effective web site marketing way. After that you can setup more blogs at blogger.com or move onto setting up additional blogs at other reputable blogging companies. Once you have completed writing your posts for Blogger.com, click on the 'Preview' tab to check your post and then click on the 'Publish Post' tab at the top or bottom of the WYSIWYG html editor. Once you have published your post you will be able to view your blog post.

When comparing press release posts to submitting posts at blogger.com the main disadvantage of submitting to a press release services, from an web site marketing perspective, is that you will receive a huge amount of spam to the email address that you have detailed in your press releases. With a blog this hardly happens at all as your email address is not visible or made available to readers of your blog posts. There are of course very good press release services on the internet and other than the spam problem, you should definitely still submit press releases, as it is still a very powerful web site marketing technique.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 62

The next web site marketing element to use in the content of your post is to sprinkle your validated keywords and keyword phrases throughout the text of your post. Obviously make sure that it makes good reading and that the message you are conveying makes practical sense. Also place your hyperlinks, say two or three of them, per three to four hundred words of text. You need to test these various techniques and other web site marketing techniques for yourself so that you understand believe and know that they work.

It is vitally important as a web site marketing expert that you develop the habit and technique of being able to write like a search engine spider. Don’t lack confidence and believe that people will view your writing as poor writing and see you as an idiot. You are writing for the spiders first and then the visitors and people second. What's the use of writing non web site marketing optimized work that will get you on page one hundred where no one sees your information? You need to get your info on the first page in order for people to read it. So, spiders first and people second. Create your 'spider food' first.

The more professional web site marketing experts who are comfortable and experienced in 'html' and you want to write their content in 'html' code can do that in two different ways. You can use the 'edit html' tab or function in Blogger.com which is placed in the top right hand corner of the WYSIWYG box. You would place your html written content in the box after clicking the 'edit html' tab. All WYSIWYG html editors have the same functions as detailed here.

It is always better to write and save your content for all your posts before you place it in your blog or any other content submission area, as many submission companies have certain time limits for you to submit your post. Click the 'Compose' tab to see what your 'html' will look like in text form for your post. The next web site marketing aspect of the WYSIWYG in Blogger.com, are labels. These labels are keywords or keyword phrases that you have validated with a keyword research tool. All you need to do is place the keyword phrases that you have validated in the 'labels' area. These labels execute the same function as tags which the spiders identify to index your content.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 61

Then click 'ok' and you will see that the validated keywords turn bold and changes to a hyperlink. When a visitor clicks on those bolded validated keywords your business website will then pop up. This is also known as a backlink in web site marketing terms. You want to build as many of these backlinks pointing to your website as possible. That is why you need to post every day to create the required volume to stay ahead of your competition that are doing the same as what you are.

Is hyper linking more effective than bolding your keywords and keyword phrases from a web site marketing standpoint? With a hyperlink you are actually placing a link in your text that points to your business website. This obviously helps the visitors and the spiders to view your website and business information. It is one of the best web site marketing ways to link to your website through your blog. This as I have mentioned before is called back linking and is very important and vital to web site marketing success and achieving first page ranking on the search engines for your business website.

Bolding the keywords and keyword phrases in the text of your blog posts and all other content submissions is effective in that it accomplishes or identifies the keyword and keyword phrases that you are promoting for the spiders to index. It makes them standout more easily for the spiders to index. You want to bold your keywords and keyword phrases as it is another effective and successful web site marketing technique. Remember not to bold all your text as the Google search engine spiders do not enjoy that and they could penalise you.

Additional WYSIWYG 'html' editor features that help you create the content of your posts more quickly 'html' wise in Blogger.com, for effective web site marketing, are that you can align your text to the left or to the right or centre it. You can use a block quote. The little 'abc' icon allows you to do a spell check on the content of your post. You can also add an image to your blog post like your business banner or logo. You can also add a video. You can also remove the formatting. Using WYSIWYG 'html' editors form an integral part of any professional web site marketing experts and professional internet marketers set of working tools.

Access Clyde Thorburn's website here at http://www.mortgageleadgenerationonline.com to obtain more information about his expert website marketing services in Johannesburg South Africa.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 60

This is how you achieve notoriety on the internet and on the search engines. Everything that you do as a web site marketing expert is secondary to keyword specific content. So you need to learn how to write keyword specific material. So now, in Blogger.com you re at the stage where you have created your keyword specific content and are ready to make your first post. Now you need to know how to post to your Blogger.com blog in order to make it marketable web site marketing driven information.

There are three web site marketing elements that you need to be aware of when posting to your blog and to any type of content submission vehicle on the internet. The first element is your title. The title of the post is very important, as that is the keyword category that your post will land on, on the first page of the Google and other search engines. The title should be about what you are promoting and what your business is. Use the same keyword phrase in all your titles all the time when you post with a few other words around it to show the slight changes of topic in the post.

The second web site marketing element in posting is validated keyword specific focussed original content promoting benefits about your business. The box that you post into on Blogger.com is a WYSIWYG (What You See Is What You Get) ‘html’ editor. To use a WYSIWYG editor you first write your content in normal text without any ‘html’ or links. Now once you copy and paste your content that you have created elsewhere on notepad or WordPad, into the Blogger.com WYSIWYG box you can change the colour of your fonts, sizes of your fonts and many other writing associated techniques. Play around by clicking the little icons in the menu bar just above the WYSIWYG box.

In the menu bar of the WYSIWYG editor box the ‘B’ is for bolding your text, the ‘I’ is for italicising your text, ‘T’ is for the text colour of your text. Then the little chain link icon is to create or make a link or hyperlink from the words that you have in your text. So highlight a set of validated keywords in one of your sentences in your text, then click on the little chain links icon, a box will appear, type in that little box your website or business website url that you are promoting. These aspects of the WYSIWYG are very important for web site marketing.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 59

Remember to use a keyword phrase as your blog title instead of a single word as your title. Single keywords are the most difficult keywords to get onto the first page of the Google or any other search engine on the internet. You have to be very experienced at web site marketing to land a single keyword on the first page of Google. So at the start stick to a phrase or a number of keywords in a phrase. These keyword phrases are called 'longtail keywords'. If you are inexperienced at web site marketing don't try to achieve first page rankings for single keywords.

The next page that pops up in Blogger.com after you have verified your email address should have the tab "Create Your Blog Now" in the middle of the page. Click on that tab and then pick a title or keyword phrase for the title of your blog that you have already validated with your keyword research tools. Type your title into the related window. Type in your blog address, make sure that it is available and then click 'continue'. Then choose a template that you like. Click on them to view them until you find one that you like. This is all part of the web site marketing procedure to create a powerful blog.

From a web site marketing perspective your blog needs to be viewed as 'spider food'. It does not have to be all flashy because as an web site marketing expert you are initially creating it for the search engines and then secondarily for the visitors to read. You need to place your business information on the first page of the search engines first, before visitors/people can read information about your business. So it is the search engine spiders that you first want to impress first. Visitors will then read your content only after it has reached the first page of the search engines, because that is where they will find it. So, don’t worry about the cosmetic value of the template that you choose.

A tab will say "your blog has been created" and you will click on the arrow that says "start posting'. This is when you start writing and creating keyword specific focussed original content that promotes your business and business website. The core that makes blogging effective is the keyword specific content that you place in your posts. The way to achieve effective and successful web site marketing and to obtain first page rankings on the Google and other search engines depends on the keyword specific content that you write.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 58

A good keyword selector tool that you can use is Wordtracker to validate your keywords before you start any web site marketing campaign as an web site marketing expert or internet marketer. This is a free keyword research tool but you can opt for the paid version which is really not necessary. You need to be very aware that from this point onwards in your blogging career everything you place live out onto the internet is going to be very important to your success.

When you start to learn to master the art of web site marketing you will learn that the most important element in obtaining a first page ranking on the Google search engine is to choose a high traffic keyword category. How do you choose a high traffic keyword category? By using keyword selector tools like the one I have provided as an example. Type into the keyword selector tool what you think people will type into the Google search box to find your business information and website.

At this point, don’t ever think or assume that you know what a good keyword is or will be, that people will use to find your business website on the Google search engine. Let the keyword selector tool prove to you what the most popular keyword search terms are. Make sure that you don’t decide what they are before validating them. The whole point of a keyword investigation is to prove to yourself what the used search terms are that visitors will type into the search box of the Google search engine to find your business information and business website. This is the first and most important step of any web site marketing campaign.

So you need to pick a keyword or keyword phrase that people are actually using as a search term on the Google search engine. So once you have clicked on the "Create a Blog" tab and you have entered your email address, you need to go to your own email account to verify the email address that you placed in your Blogger.com account/blog. If you do not receive the email verification notice from Blogger.com then your email is being blocked by your own ISP (i.e. Internet Service Provider). If it has been blocked, contact your ISP and ask them why. This will be a huge battle because your ISP will always deny that they do not block emails. But they do. It is all part of the so called Spam Control policy.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 57

As an web site marketing expert you can accomplish great marketing results through your blogging activities for your business and business website in the form of first page rankings on the Google search engine and many other search engines on the. An excellent blogging system to use is the one provided for free by Google itself called Blogger. Place the link http://www.blogger.com in a browser and I will take you through a step by step procedure showing you how to signup and create your own Google blog at blogger.com.

If you already have a blog at Blogger.com then just signup for another one. You can never have too many blogs as a web site marketing services expert or professional internet marketer. The page that comes up will have an orange tab or arrow that states "Create A Blog". Click on that tab or link. Type in an email address in the space provided as well as a password in the space provided, next to your email address. Then press the enter key. Type in your display name as well.

Your display name should be the keywords and keyword phrases of the business, program or opportunity that you want to promote and market on the internet through the search engines. This is the first step towards branding yourself. In my case I would enter web site marketing services expert. Then accept the terms of service and all the other related aspects and then click the 'continue' button. The next step is a very important step from a web site marketing stand point. You need to pick a keyword specific title for your entire blog.

Your blog title will determine the keyword category that it will land on in the Google and other search engines. This is where you should have already conducted an extensive keyword research investigation to determine the most popular and effective keywords and keyword phrases to use as your title of your blog and all your posts and throughout all the content of your posts. Only once you have conducted your keyword research, only then should you enter the validated keyword phrase in the space provided for the title your blog.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 56

As an web site marketing services expert everything that you write and post out live onto the internet in the form of content submissions such as press releases, articles, forum posts or blog posts, Google videos or podcasts needs to be keyword specific original focussed content that promotes your program and business. Make sure that you always promote or market your program business in a non advertising format as well. This mindset and approach will increase your rate of success ten fold.

web site marketing is not a quick fix to marketing your business on the internet. If you are chasing first page positions on the Google and other search engines on the internet then you need to be skilled by following all the web site marketing techniques that I have and will share with you. You need to be diligent and you need to be disciplined. You can’t expect top positions to happen by them themselves. YOU NEED TO WORK AT IT CONSISTENTLY! You do the worker properly and consistently and you will get the results. Do nothing and you will get nothing. No results.

Start blogging. Start creating a series of blogs. Create keyword specific content and titles with all your posts and your search engine rankings will multiply exponentially not only on the Google search engine but on all search engines on the internet. When creating your titles for your blog posts and other content submissions you can use either the comma or pipe (|) to separate the keywords or keyword phrases in that title. The bar technique works very well because it is a search engine spider trigger. For example, a title would look like ‘Lead|generation|systems’ and you can list your keywords or tags the same way in that specific content submission company’s format.

When the spider visits or indexes that string or post title they look at that pipe (|) and identify that anything before and after it is a keyword or keyword phrase. This is a very important and essential web site marketing technique that you must use in all your posts. I mainly use the pipe technique but the normal title creation or listing of keywords in the content submission company that you are using is nearly as effective. So make sure that you test these web site marketing techniques for yourself to determine which one works better for you.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 55

Sit down in front of your computer keyword, open up a Notepad document and start writing. This is the basic way to achieve web site marketing placement for your program, busines and related website. A blog is a perfect place to do this. By consistently posting to a blog and eventually achieving at least one hundred posts in that blog, you will find that you gain top search engine placements for your respective keyword category. This will happen, as long as you stick to all the web site marketing techniques described.

People or visitors to the search engines will then see your blog post placed on the first page of the Google search engine and they will click on it to view your content. So from an web site marketing perspective you have multiplied your chances of success by blogging. The power that blogging holds for people is the fact that you can become a professional Blogger, only, do it extremely well and consistently and you will get top Google search engine rankings. Becoming a professional Blogger is an excellent and effective way to achieve that goal.

A good blogging service to use is Blogfather which is hosted and managed by Veretekk. For people who understand and know how to use basic 'html', BlogFather is a perfect system to use to achieve web site marketing success. The point of a blog is not the aesthetic appeal. If you think that websites have to be flashy and that they have to have many images and other sorts of gimmicks, you're wrong. A website (and a blog is another form of a website) should be constructed with nothing more than great practical beneficial keyword specific information that can help people with their marketing efforts on the internet in order to promote their related programs, opportunities and or businesses.

This is what people are looking for on the internet. Blog posts need to be content driven and do not need to include all the other flashy gimmicks which the search engine spiders do not index anyway. What you want to achieve with every blog post that you write and submit out live onto the internet is to give people benefits, solutions and information as to how you can help them through them joining your program and business. Once you accomplish this with your blogs then you will start gaining notoriety on the internet and the search engines and you should increase the chance of making sales in your business.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 54

Links and backlinks are crucial to the success of any web site marketing campaign for any website and related business. They help push your website to the top page of the search engines. Hand in hand with links and backlinks goes keyword specific content and consistent posting every day to ensure web site marketing success. It is an web site marketing fact that if you create enough backlinks to push your website and business information to the first page of the search engines, in a high traffic keyword category, you will increase your chances of converting visitors’ traffic to sales in your business.

This is why blogs are so very powerful. A blog, from an web site marketing standpoint is nothing more than good keyword rich material. So what you are doing is 'blogging for dollars'. When you become proficient and consistent at posting to blogs by writing very specific original focussed keyword content and titles, you will definitely achieve top positions on the Google search engine. This is what will happen of you apply effective web site marketing techniques to your blogging activities.

Many web site marketing experts and professional internet marketers become frustrated and a little lost during this blogging process. You need to realise that you do not have to be an expert on anything to get a top placement on Google. What you have to do is to write good keyword rich content about your business or topic. Some people do not have the self confidence to write. You need to know a simple technique in order to consistently write good keyword specific content.

The simple technique that web site marketing experts use to write is to sit down AND WRITE! That’s it. Perfect practice makes perfect. If you don’t practice you cannot get better at writing or anything until you make errors in what you are writing and then adapt and learn from these errors to not repeat them again. Learn by doing things yourself and to always keep testing. This is crucial to effective and successful web site marketing. Yes. It will be painful. However, you will learn a great deal and become very experienced and successful.

Access Clyde Thorburn's website here at http://www.mortgageleadgenerationonline.com to obtain more information about his expert website marketing services in Johannesburg South Africa.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 53

If you were a fisherman, wouldn’t you make sure that before arriving at a dam or lake that there are actually fish in that dam or lake to catch. You would conduct an investigation to make sure that the fish do exist and that you have a good chance of catching a fish with the correct equipment and fishing techniques. The same applies to web site marketing and internet marketing. If you do not conduct a thorough keyword research investigation to validate a keyword or phrase and you find that your keyword or keyword phrase lands in the number one position in a keyword category of say two hundred million results will that benefit you?

No. Why? Nobody searches using that keyword or keyword phrase because you haven’t validated it. So nobody will see your business information and website in the top position on the first page of the search engines. Keyword research tools are very important to effective and successful web site marketing because they give you a foundation and a starting point to begin your marketing journey and related web site marketing campaign. It provides you with focus and results in knowing that people will find your business information in the correct place on the search engines.

So once you have succeeded in achieving first page ranking on the Google and other search engines for your keyword phrase you have the potential to drive traffic to your business website as a result of visitors viewing your information on the first page of the search engines. To achieve this you need to post consistently to press releases companies, article companies, forums and blogs. All these posts create backlinks pointing to your business website and increasing your first page search engine ranking.

As a web site marketing expert or internet marketer, every time you submit a post to any type of content submission company on the internet a unique link is always created for that post. This is then the backlink that points to your business website. You then need to hand submit each unique link to the Google search engine as soon as it is created to alert the search engine spiders that there is new information and keyword specific content about your business. The search engines will then place that link on their schedule for indexing in their own time and manner.

Access Clyde Thorburn's website here at http://www.mortgageleadgenerationonline.com to obtain more information about his expert website marketing services in Johannesburg South Africa.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 52

If you are of those people who advertise like this and think that you can do the same in the content of your blog posts and other content submissions then you need to think again and re-arrange your thinking and mindset. Advertising is dead and gone, it doesn't work and people are sick of it. People on the internet are looking for information. They are looking for a solution to their online marketing problem/s. They are looking for benefits and assistance with their marketing efforts.

So you need to create the content of your blog posts and content submissions to inform people of the benefits to them if they join your business and how as a result they will solve their internet marketing problems associated with the promotion of their businesses online. You need to answer and find solutions to the issues that people have on the internet when it comes to online marketing and effective and successful web site marketing.

Signing up for a BlogFather account is an important first step towards achieving your web site marketing and internet marketing goals. The username that you signup with must be keyword specific. By this I mean that you must have done an extensive keyword research investigation to determine what visitors’ type into the search boxes of the search engines to find your business, products and services. So use the keyword phrase that you have validated as your username. This is a very important web site marketing technique.

When applying web site marketing techniques on the internet you only need to be concerned with keywords, content and links. That is all that web site marketing is about. Keyword research pinpoints where the traffic is going and you want to be first in line on the first page of Google when the traffic arrives. The very first and most important step in any web site marketing Campaign to market any business or business website on the internet is the keyword research investigation. If you do not validate your keywords and keyword phrases right at the beginning, your web site marketing marketing efforts will fail.

Access Clyde Thorburn's website here at http://www.mortgageleadgenerationonline.com to obtain more information about his expert website marketing services in Johannesburg South Africa.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 51

Effective and successful web site marketing can be achieved in a variety of ways. You can build keyword rich websites. The key elements in producing a marketable website are firstly the title of your website. Secondly the Meta tag description of your website. Thirdly is your choice of adequate keywords. Fourthly is the validated keyword specific focussed original content. If your website is lacking in any one of those areas you will not achieve first page ranking on the Google search engine or any search engine on the internet.

So you need to develop the expertise and mindset to know what you are doing to achieve effective and successful web site marketing. There are many blogging systems that you can signup for on the internet. As a Veretekk member you already have an extremely effective blogging system called BlogFather. If you don’t post consistently to your BlogFather blog then you are missing out on great web site marketing value. All silver (free) and Gold (paid) Veretekk account holders have access to their BlogFather blogs at all times.

Other than BlogFather you can also signup for many other Blogging accounts with different blogging companies on the internet. What makes a blog powerful? Once a blog reaches a hundred posts it starts to breathe a life of its own. Pure web site marketing and professional internet marketing is about getting top positions on the search engines for your related business or program. Blogs and blogging is the way to do it. So you need to understand the mechanics of effective blogging and how to apply them.

Effective blogging from an web site marketing perspective is dependent on placing great keyword rich content into your blog posts. So what makes a great post? The trend on the internet is to advertise the latest greatest quickest easy 'no work to be done by you' automatic online business schemes. They try and convince you thorough emotive advertising that they have the best system and or business on the internet and you would be a fool not to join it. This is especially the case with 'Pre launches' of businesses, programs, opportunities and systems. They will always tell you that you will miss out if you don’t signup before a certain deadline. What a lot of rubbish!

Access Clyde Thorburn's website here at http://www.mortgageleadgenerationonline.com to obtain more information about his expert website marketing services in Johannesburg South Africa.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 50

Blogging is definitely an web site marketing technique that you want to be pursuing in your internet or online career. It will take effort and work but the rewards that you will receive for your disciplined web site marketing efforts will astound and amaze you in the form of first page rankings for your business on the Google and other search engines on the internet. Remember that as an web site marketing services specialist you want to be professional about everything that you place out onto the internet. Any live information that you place on the internet always 'counts' for you. So make it good.

Blogging is a system where you consistently post relevant keyword information to a blog. A blog is another form of a website. Blogs are extremely powerful online marketing and promotional tools. They can be used as a very effective and successful web site marketing technique as long as they are used correctly. By consistently posting to your blog or blogs every day you will find that after achieving at least a hundred posts in your blog, that your blog posts will land on the first page of the Google and many other search engines on the internet.

As a web site marketing specialist and or internet marketer promoting your own online business, you should be creating many new blogs as often as possible and posting to each of those blogs every day. Blogging works very well. However, it is like anything you do online. YOU need to work the system. YOU need to learn about web site marketing to do that effectively. No one else can promote your business online except YOU.

When you get to the point in your online business where you can place relevant keyword rich specific content at the top of any keyword category on the search engines you increase the possibility of making sales from the business you are promoting. There is nothing simple or easy and there is nothing 'quick' about effective and successful web site marketing when using it to promote and market your business online. web site marketing is about obtaining first page rankings for your business information and website on the search engines on the internet.

Access Clyde Thorburn's website here at http://www.mortgageleadgenerationonline.com to obtain more information about his expert website marketing services in Johannesburg South Africa.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 48

You might think that you don't know how to write or have no clue on what to write about as a web site marketing specialist and or internet marketer but in fact you do. The best way to learn how to write effective original focussed keyword specific content is by writing. You have a computer, a keyboard, you can open up a Notepad or WordPad document and then start writing as you would talk. It is as simple as that. Face your fear of writing and do it by writing.

As a Veretekk subscriber you have access to a free VereConference room. Log into you VereConference room and record yourself speaking or talking about your program, opportunity and business. Make sure that in your discussion you use the validated keywords that you have researched and know that people use as search terms on the search engines. Then play that recording back and write down what you said. This is an web site marketing technique that I use all the time. You should be able to have enough knowledge about your program to be able to talk about it.

So if you are comfortable with speaking about your business then record yourself talking about your business and then write down what you said. This is very easy to do. You can also record one of your business associates talking as well, if you are not comfortable with talking either. Whatever method you use it is essential as a web site marketing specialist and internet marketer to be able to write. You do not have to be an expert or an author. Just explain the benefits of your business in writing using keyword specific terms to people that know nothing about your program.

Once you have written your content then you have a post that you can submit to your blog and to any other content submission area on the internet as often as you want. Your post will have a keyword specific title and keyword specific content containing a link to your business website. The whole secret of blogging effectively and successfully is to do it every single day for the res of your web site marketing and internet marketing life. Without consistency you will not achieve first page rankings on the Google and other search engines on the internet.

Access Clyde Thorburn's website here at http://www.mortgageleadgenerationonline.com to obtain more information about his expert website marketing services in Johannesburg South Africa.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 47

Internet advertising is dead and gone. However, classified ads such as Craig's list ads, placed on the internet do have a great web site marketing benefit if they are configured and submitted correctly. If you tag your classified ads correctly, with validated keyword specific content and titles, post them to classified sites on the internet, these ads will serve the purpose of creating backlinks pointing back to your website and opportunity. Backlinks or links pointing to your website will increase the rate at which your website reaches the first page of the Google search engine. Backlinks are a key component to effective and successful web site marketing.

Using your BlogFather blog properly as an web site marketing tool is a very effective way to deliver your information to specific keyword areas on the Google and other search engines on the internet. The great advantage of using blogs as opposed to building websites to promote your online business is that the templates in blogs and BlogFather have already been constructed for you. BlogFather accepts 'html' code, if you know how to use 'html' code. If you don’t know how to use 'html' attend one of the many free Veretekk training classes to learn about 'html' and how to use it properly on the internet.

If you are serious about becoming an web site marketing expert or professional internet marketer you have learn about 'html' and how to apply it. You don’t need to be an expert on 'html' you just need to learn the basics. I know this as this is where I learnt all my internet marketing skills including all my web site marketing techniques. Yes. From the trainers at Veretekk which includes the CEO of Veretekk Tom Prendergast as well. So commit to educating yourself about 'html' and many other internet marketing basic skills in order to market your business on the internet yourself.

All you have to do in your BlogFather blog is consistently write validated keyword specific original content and benefits about your business and post it to your BlogFather blog every day. Writing content is your most powerful weapon as a web site marketing expert and internet marketer on the internet. If you are not confident about writing then you need to just sit down and start writing because by practising the art of writing all the time, you will definitely improve your writing skills.

Access Clyde Thorburn's website here at http://www.mortgageleadgenerationonline.com to obtain more information about his expert website marketing services in Johannesburg South Africa.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 46

There are so many people on the internet that have no clue as to these important web site marketing factors. They are ignorant of these facts, usually through no intent of there own and then wonder why their marketing efforts don’t work. This results in them giving up and to quit using the internet as a tool to market their online and conventional businesses. For example, many people think that a website has to be flashy and full of gimmicks to draw the attention of people and visitors to their website.

Well, as a professional web site marketing services expert and internet marketer I can tell you, as a result of many related tests and experiences, that this is absolutely not the case. The website/s that are most effective from an web site marketing marketing standpoint are the ones that contain lots of great content and are strictly informational. No glitz and glamour and rubbish. Just straight forward very simply designed websites and web pages that contain very good information that can help people promote and market their online businesses.

People on the internet are hungry for good information. As a web site marketing expert and internet marketer, if you give people information that they can use to build their own online business successfully rather than advertising to people, you will be effective and successful with your business. Answer yourself this question. How effective have you been online when you advertise? Actions like placing classified ads and hoping that somebody will see your ad and visit the website of your business opportunity.

I know as a professional web site marketing expert that advertising on the internet is long dead and does not work. When you analyse this concept, how many times have you been marketed to when you sit down and try to watch television. You are subjected to thousands of images of various products and services being advertised. Don’t you think you and everybody else watching TV and everybody on the internet are tired of being advertised to? Of course they are. The advertised information goes in the one ear and leaves the other, as we all ‘switch off’ and don’t concentrate on the junk that is being advertised.

Access Clyde Thorburn's website here at http://www.mortgageleadgenerationonline.com to obtain more information about his expert website marketing services in Johannesburg South Africa.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 45

There are many Veretekk systems that have been configured (or not configured and just left with the default settings) with the keywords "Veretekk Affiliate Leads Marketing Income Technologies" in them. That sounds like a very impressive title but from an web site marketing standpoint it is useless and ineffective because if you test it as part of a keyword research investigation, you will find that there is no traffic associated with that longtail keyword phrase. Search this keyword phrase on one or all of the keyword selection tools that I have previously discussed, to prove my point.

This means that no one types that term into the search engine search boxes to search for it. Therefore no traffic exists and it is a useless longtail keyword and should not be used in an web site marketing Campaign at any time. Validated keyword specific titles are extremely important in web site marketing if you want to promote your online business successfully. After your title your Meta tag description is just as important. Your Meta tag description is a longer description of your title and opportunity, which is usually one to three sentences long using validated keywords.

The next important aspect from a web site marketing perspective is obviously your Meta keywords or keywords. Make sure these aspects are setup in the backend of your blog and in all future blog posts in your BlogFather account. Now why is blogging so successful as an web site marketing technique? Blogging is simply adding content to a template that has already been designed to capture validated keyword specific original content.

Once you add and submit your validated keyword specific original content as a post in your blog, the search engine spiders will pick up that content and evaluate or index it. To become really good at web site marketing you need to think like a Google search engine spider. You have to learn what the spiders’ index and how the internet works. Marketing effectively on the internet is based on a few important web site marketing elements which are validated keyword specific content, titles, Meta tag descriptions, validated keywords and links. That’s it.

Access Clyde Thorburn's website here at http://www.mortgageleadgenerationonline.com to obtain more information about his expert website marketing services in Johannesburg South Africa.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 44

By signing up for many free BlogFather accounts, you do not have to be a Veretekk system member to do this, you can use different keywords and or keyword phrases in your username when you signup for your BlogFather blog. This is a very important web site marketing technique and is exactly the same as the web site marketing promotional power obtained when you include your validated keywords/keyword phrases in the domain name of your website. Having the title of your blog, your blog username and the domain name of your website to contain the same validated keywords (resulting from an extensive keyword research investigation) of your program, product, business or opportunity that you are promoting, is essential to attract the Google search engine spiders to these areas.

Your BlogFather blog will then also include these validated keywords in the content and so will your website and all content submissions that you place on the internet in the form of press releases, articles, forum posts and other blog posts. This is absolutely essential if you want to achieve effective and successful web site marketing resulting in quick and consistent first page rankings for your business and business website on the Google and other search engines.

So login to your free BlogFather account with your username and password and then you can start setting up your BlogFather blog and posting to it. You can compile this blog to be web site marketing friendly in any way that you choose. Any keyword category can be placed in the title of your blog and for each post, as long as that keyword phrase has been validated by an keyword research investigation to prove that visitors to the search engines do actually search for those terms. The keywords that you place in the title of your blog posts will be the keyword category that you will land on in the Google and other search engines on the internet.

It is very important that you understand that in Veretekk and in BlogFather, all the keyword specific titles that you create to 'head' any content you write, together with the meta tag descriptions and keywords you use in your content are vital in achieving first page Google search engine rankings. This is what web site marketing is and is all about and there are no shortcuts to achieving the resultant first page rankings. This also takes consistent work every day to achieve the web site marketing results that you need when marketing your business on the internet. Effective and successful web site marketing should is not for lazy people.

Access Clyde Thorburn's website here at http://www.mortgageleadgenerationonline.com to obtain more information about his expert website marketing services in Johannesburg South Africa.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 43

When creating content for your blog or for any type of content submission that you place on the internet to promote your business, make sure that you do not advertise but provide information that shows benefits to other peoples businesses by joining or associating themselves with you and your business. Advertising should not be part of any web site marketing campaign because it does not work and people are sick and tired of all the advertising that is placed on the internet, most of which is a lot of hype and rubbish that play on people’s emotions in order to extort money from them.

If you don't approach the promotion of your business in this way, as a web site marketing expert and internet marketer, what makes you and your program any different from the masses of people advertising their way to disaster? Nothing distinguishes you from them. You will be one of them. Make sure that you provide people with benefits and information about how you can help them improve and promote their business on the internet. Stay away from the advertising mentality.

I will be discussing BlogFather which is a blog that has been created by the Veretekk management and which I use extensively as a web site marketing services expert to promote my clients and my own web site marketing business on the internet. BlogFather is a very effective and successful web site marketing technique and needs to be explained so that people understand why it is so effective. If you wish to follow my discussion of BlogFather you can sign up for your own free Veretekk BlogFather blog here at Blogfather. You can sign up for as many free BlogFather accounts as you want to.

The free Silver Veretekk account does not provide you access to a BlogFather account or it's back office so sign up for a free BlogFather blog to understand the details of my explanation of the BlogFather blogging system. You can sign up for your own free Silver Veretekk system here at Veretekk and upgrade to Gold if you so choose. In the back office of your Gold Veretekk system you automatically have a BlogFather account. Sign into your system, click on the tab "Communication" and then click on the tab "RSS Feed" to access the back office of your BlogFather blog.

Access Clyde Thorburn's website here at http://www.mortgageleadgenerationonline.com to obtain more information about his expert website marketing services in Johannesburg South Africa.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 42

As a professional web site marketing expert and internet marketer blogging is an excellent technique to market and promote your internet business or program. To achieve an effective and successful blog you need to be very keyword specific when you are 'titling' your blogs and all blog posts within your blog. The most effective way that you can use a blog, a website, a forum post, an article or a press release is to use validated (i.e. researched keywords using reputable keyword research tools) keyword specific titles.

There is nothing more powerful in web site marketing than using validated keyword specific titles in everything that you create and submit live on the internet. Do not take for granted that you know what a good keyword is and which keywords will promote your internet business. Use a keyword research tool to prove the popularity of related keywords and then build your web site marketing campaign around the use of those keywords and keyword phrases to promote your program on the internet. Don't think you know, without any research what the high traffic keywords are that will effectively and successfully promote your opportunity, because you don’t.

You need to use one or all of the following Keyword Research tools, namely SEO Book or Google Keyword Tool or NicheBot Classic and or Wordtracker. These keyword research tools will establish the range of keywords and phrases that you will use throughout the duration of your web site marketing Campaign to market your program on the internet. This is the first and most important step for any web site marketing expert to perform in order to achieve first page rankings on the Google search engine.

Effective web site marketing and SEM search engine marketing is about placing your business website into a high traffic area so that visitors searching for your type of business information will be exposed to it first before they are aware of any of your businesses competitors. Capturing a first page position on the Google search engine will drive traffic to your business website and if people like what they see they will contact you or your business staff via your website for further information and actions to become involved in your program.

Access Clyde Thorburn's website here at http://www.mortgageleadgenerationonline.com to obtain more information about his expert website marketing services in Johannesburg South Africa.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 41

When you set up your Blog Co-Op you have total control as to who you want to post to it or not. This is done by providing those members that you want as part of your Blog Co-op team the email address to use, to post to your blog. This is in relation to setting up a Co-op blog in Blogger.com because you can post via email to your blog in blogger.com. In the administration section during the setup of your blogger.com blog you can assign people and you can also delete posts from your Blog Co-op members that are not applicable to your web site marketing goals.

Make sure that you keep your blog very private and don’t let any 'Tom, Dick or Harry' become part of your Blog Co-op team. They need to understand effective and successful web site marketing and to understand what you re trying to achieve with your blog for yourself and for the members of the Blog Co-op team. You can also find that a spam spider/search engine robot or a spam visitor to your blog that has attached themselves to your blog to purposely make many unwanted and untrue 'spam' comments.

If this is practiced by one of the readers to your blog the main reason is that they are jealous of your successful web site marketing blogging techniques resulting in you achieving first page ranking in Google that are consistently ranked higher than their opportunity or program. You can prevent this from happening by accessing the back office of your Blogger.com account and by setting the restrictions accordingly. You need to set these restrictions right from the creation of your blog because these types of spam comments and other types of rubbish WILL be made about your blog. Make sure that visitors register for your blog. Then you have full control as to whether you accept their comment or not and you can delete it accordingly. Make sure you opt for 'moderation' in the back office when you setup your blog at Blogger.com.

Another great free blogging system that you should get involved in as a professional web site marketing expert and internet marketer is BlogFather, managed by Veretekk. If you are not already a Veretekk subscriber you can sign up for your own free Veretekk BlogFather blog here at Blogfather. If you pursue the BlogFather system with due diligence, you will achieve great first page Google search engine results.

Access Clyde Thorburn's website here at http://www.mortgageleadgenerationonline.com to obtain more information about his expert website marketing services in Johannesburg South Africa.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 40

Google and other search engine spiders view duplicate content as an action where you go and copy somebody else’s content, note I said somebody else’s content and not your own and paste that content exactly as it is (i.e. copy and paste it) on many content submission sites and claim it to be your own content. This is the definition of duplicate content which I have tested and confirmed. So blogging as a team and posting posts to blogs as well as many other content submission areas on the internet such as press release companies, forums and article companies is legitimate and works extremely well from an web site marketing standpoint.

As a professional web site marketing expert and internet marketer you need to continually test everything in web site marketing. Only by testing will you know whether things works or not. So many web site marketing gurus blow hot air about stuff that thy have read and all of a sudden know about, have never tested it for themselves, then treat and preach about what they have read (including the interpretation of Google and other search engine webmaster rules) as gospel. Most are too scared to test things or are not fully committed as web site marketing professionals to do so.

For example I have tested placing new pieces of information in blog posts that I have already submitted and then post them with slightly different content to the same content submission areas. So the post is say 95% the same as it was before with 5% additional content. I have also taken that same blog post, that I originally created myself of course and posted it elsewhere as is. Both versions of these posts received first page results on the Google search engine. So there it is, a tested and proved web site marketing blogging technique that WORKS! As said before I have never been banned or rejected by Google or any other search engine ever.

I have also converted exactly the same content in my blog posts, which I have originally created of course, into forum posts, articles and press releases, posted them to all different related content submission companies and have achieved the same results, with all of them, from an web site marketing point of view. So, don't take my word for it, you need to test this for yourself if you are a truly committed web site marketing expert and professional internet marketer and prove that it works for yourself. I know it does!

Access Clyde Thorburn's website here at http://www.mortgageleadgenerationonline.com to obtain more information about his expert website marketing services in Johannesburg South Africa.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 39

The advantage of a blog with more than one hundred posts to an internet marketer or web site marketing expert, who are novices or professionals at their trade, is that you can join a large blog as a Co-op member, write one or more posts and 'boom' those posts appear on the first page of the Google and other search engines. You have benefited from the work of many other people who have contributed to that blog to get it to become search engine spider friendly. This is why the team effort of posting to a blog consistently on a daily basis, by many people involved in a Blog Co-op, is so important.

As a professional web site marketing expert it is not necessary to set up an individual blog for each client. Create one blog and post all your content for or behalf of all your clients as a ghost writer, to that blog and those posts will appear on the first page of the Google search engine very quickly, once your blog has reached the one hundred posts mark. Make sure that you always hand submit the unique url of each post that you create to the Google search engine. I always hand submit all my urls to the Yahoo and MSN search engines as well to ensure that I have covered the three major search engines on the internet.

To become successful more quickly as an web site marketing expert and internet marketer, create say ten blogs and submit each post to all ten of your blogs. Get your Blog Co-op team to do the same with their posts and your first page ranking on the search engines for your blog posts will explode. Can you imagine twenty people posting to twenty power blogs as a Blog Co-op team, consistently, every day, non stop? This is web site marketing at its best.

Now I can hear you thinking that this is the so called "duplicate content". It is not. I have explained this before. That content was created by you and is your original content. You can post it to as many places as you want and as often as you like to different areas on the internet. I have tested this and applied this for years. I have never been banned by any search engine, ever. It works. Don't let any self professed web site marketing gurus convince you otherwise. They will have a heart attack when you tell them this because they haven’t actually tested it to prove it to themselves whether it works or not. I have and I know it works and is approved by the search engines, contrary to people's beliefs.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 38

You will never see an entire blog url come up on the first page of the Google and other search engines for any keyword category. What you will see come up on the first page of the search engines is the individual post/s url/s due to their respective validated keyword title and content. From an web site marketing position these posts are what the search engine spiders index and review. Don’t be concerned about the whole blog. That will never appear on the first page of any search engine.

From a web site marketing standpoint this is the main advantage of a blog and especially for a Blog Co-op. Many people can post completely different keyword specific content, topic wise, to one blog, irrespective of the blog's title and all those different posts will be spidered and indexed by all the search engine spiders including Google. Everything is dependent on the validated keyword specific title that you assign to your blog posts followed by the use of these keywords and phrases in the content of your blog post.

Individual blog posts are the posts that will appear on the first page of Google and not the blog. Another web site marketing reason for people to become involved in a Blog Co-op is the speed at which the blog arrives at the one hundred to one hundred and fifty posts level. At this stage the search engine spiders start hanging around and spidering the content of the posts in the blog more often because there is so much constantly changing content that is being produced by the blog. Search engine spiders love constantly changing content, irrespective of the topic.

One person will obviously take much longer to achieve the one hundred post level in a blog compared to say ten people posting every day as a Blog Co-op into that blog. Using many people to post to your blog on a daily basis is a very effective and successful web site marketing technique. Writing keyword specific information to a blog together with many other people as a group is an web site marketing search engine process that you definitely want to develop and apply to your blogging activities.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 37

So, to summarise, the first thing that you want to do as a web site marketing specialist, when going after your keywords and keyword phrases is to use a keyword specific title for your blog and all related posts thereafter. The second element to ensure a powerful blog or Blog Co-Op is the quality of the content of your posts. Content is the information or body of your article or post. Your content needs to be a specific original keyword rich presentation that you will write about that promotes and markets your program and business in the clearest and most effective way.

So for example, if your program has to do with 'running', then the title of your blog and all your posts will have the word 'running' in them. Throughout the content of your post and all other posts submitted to your blog you will sprinkle or use the keyword 'running' throughout. Your content also obviously has to make reading and practical sense for the visitor reading your information but at the same time also appeal to and attract the Google search engine spiders to visit and index your content to result in eventual first page ranking.

In blogger.com you also have the capability of accessing the back office of your blog and adding 'html' code such as your 'Title', 'Meta Tag Description' and 'Meta Keywords'. Remember not to include tables in your posts in blogger.com and in fact in any type of blog. From an web site marketing frame of reference, tables mess up the template that has already been designed by Google in your blog. Tables will mess your blog up completely. The rule of thumb in blogger.com and actually anywhere else on the internet is to use basic simple straight forward 'html'.

So as an web site marketing services specialist and or internet marketer you have the full reign of control in a blog to write about any topic that you choose and also on how you write it. Remember that the topic, title, keywords and content of your posts that you submit to someone else’s blog, as a member of a Blog Co-Op team, that is different to the topic, title, keywords and content of the blog you are posting to, will always get indexed by the Google search engine spiders. Don't think of the blog as an entire unit, think of each individual post in that blog as a unique content submission because this is how the search engine spiders view, index and rank your information.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 36

Without a good keyword selector tool you will have no idea where your content and posts will land on Google and other search engines on the internet. To emphasize the point, you must start any web site marketing campaign as an web site marketing specialist or internet marketer with a keyword research investigation. If you do not do this your web site marketing marketing efforts will fail and you will be wasting your time. This is an web site marketing fact.

Once you have established your keyword category and have researched it thoroughly you need to become focussed and stick to that keyword phrase throughout the web site marketing campaign for your program until you reach the first page of the Google search engine. Everything you do in web site marketing is laser point focussed as far as keyword selection and use is concerned. After you have established your keyword category you need to search for that term and analyse the competition for that keyword phrase.

If you enter your keyword phrase in the search box of the Google search engine and it delivers say a billion search results for it, then the competition is obviously too high. Go back to your list of keyword phrases from your keyword research and then choose the next keyword phrase and search for that. This is a very simplistic test of competition for a keyword, but it is the first step. web site marketing is a process of testing and elimination which never stops. Go for 'less trafficked keywords and keyword phrases' but are phrases that can still get captured quickly and deliver traffic to your program and or business website and related information.

web site marketing can be compared to the art or skill of fishing. If you go out to fish with the best fishing equipment and knowledge of the fish you are angling for, but the lake or dam that you are fishing in has no fish in it, you will obviously not catch any fish. The same principle applies to effective successful web site marketing. You have to put your website in a traffic area or category on the Google and all other search engines where people will definitely search, look for and definitely find your business information and website.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 35

This means that you need to investigate and examine keywords and keyword phrases and view their related popularity from a 'searching' perspective on the Google and all other search engines on the internet. This is the most important and first step of an web site marketing Campaign and is absolutely vital to the eventual success of whatever you are marketing on the internet. You need to do what is called a Keyword Research Investigation using tools like SEO Book, Google Keyword Tool, NicheBot Classic and or Wordtracker to establish the range of keywords and phrases that you will use throughout the duration of your web site marketing Campaign to market your program on the internet.

Do not make the critical web site marketing mistake that so many people make where they think they know what a good keyword or keyword phrase is. They decide on a keyword or keyword phrase that they think sounds good and that they think people will use as a search term on the Google and other search engines. You will be wrong if you assume people will like and type in the keyword you thinks is 'great'. Research your keywords and keyword phrases thoroughly using the keyword selector tools detailed above to make absolutely sure that people do in fact search for your business using those related keywords as their search terms.

You will be surprised at the results of your keyword investigation. All the keyword research tools mentioned above are free. You don’t have to pay money to research your keywords on the internet. I have learnt as an web site marketing services specialist that you can achieve massive web site marketing success with only spending very little money on services to reach that web site marketing goal. The only aspect that I pay for is to my hosting company to host my domains and obviously to my ISP for my internet connection every month. That is all I need to pay.

For example you might think that the keyword phrases "home based business" is the keyword that most describes your business and program. From an web site marketing outlook, to get to the first page of the Google search engine for the keyword category "home based business" is almost impossible. This will take a seasoned web site marketing Specialist at least six to nine months to achieve first page ranking on Google for the keyword phrase "home based business". So make sure you use the Keyword Selector Tools to establish the popularity and competition of the keywords and phrases that you eventually choose to promote your program on the internet.

Access Clyde Thorburn's website here at http://www.mortgageleadgenerationonline.com to obtain more information about his expert website marketing services in Johannesburg South Africa.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 34

In a blog you can write about your personal perspective on a certain subject. You can provide a solution to a problem. You can advertise if you want to. You can write abut anything as long as it is keyword specific content geared at effective web site marketing which will promote your blog more quickly to the first page of the Google search engine. The content you are allowed to write in a blog is 'open ended' and not limited by the constraints of the rules and regulations that press release, article submission and forum companies place on their writers or authors.

Press release, article submission and forum companies will lock you out, delete your content and even ban you if you do not abide by their controlling prescriptive posting rules and regulations. So your blog is very powerful from an web site marketing viewpoint because the content is yours and those who are part of your Blog Co-Op, if you decide to form and use one. Most if not all content submission companies on the internet, excluding blogs, are very restrictive and controlling when it comes to the freedom of how you write about your topic and also on what topics you are allowed to write about.

So what makes a Blog Co-Op work? Make sure that the following web site marketing aspects are set up correctly to ensure a very effective and successful blog and or Blog Co-Op. The first element is the title of your blog is the most powerful part of your blog and similarly the keyword specific title of all your post that you submit to your blog. Ensure that the title of anything that you create and post anywhere on the internet must be keyword specific to land in the particular place that you want your information to be found on the Google search engine.

So, what is a good title? Before you start doing anything on the internet you have to determine and establish where you want your opportunity to land on the Google search engine. This is a vital decision to make to ensure the web site marketing success of whatever it is that you are marketing on the internet. You need to determine the high traffic area or niche target market, from a keyword and or keyword phrase angle, where you want people to find your information about your business or program.

Access Clyde Thorburn's website here at http://www.mortgageleadgenerationonline.com to obtain more information about his expert website marketing services in Johannesburg South Africa.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 33

In order to become an expert Blogger as an web site marketing specialist or internet marketer and to ensure that your blog develops into a power blog you need to setup a 'Blog Co-Op'. So what does this mean and how will it help you and others promote your own program and the programs of the members of the Blog Co-Op respectively through the use or creation of a power blogging system? A Blog Co-Op means having many people in a team that submit to your blog regularly on a daily basis.

So what will happen when people post their keyword specific content to your blog, irrespective of the topic or content of the Blog Co-Op member's post compared to the title of your blog or it’s content? From an web site marketing standpoint the search engine spiders will hover on your blog waiting for that content to be posted. This is an web site marketing fact because there will always be new content arriving on your blog every day and that is exactly what attracts the search engine spiders. They like changing content. When you add a lot of content to a blog very quickly that blog becomes very powerful and turns into a Power Blog to use as a very effective web site marketing marketing tool.

As a professional web site marketing specialist I know that it takes around one hundred to one hundred and fifty posts in a blog to make that blog an effective web site marketing power blog marketing tool. So if you tag your blog correctly and you have many people posting to your blog on a daily basis all the time you have an extremely powerful web site marketing search engine marketing tool that can promote any post to the first page of the Google and many other search engines for the related keyword category.

So what makes a blog really powerful, effective and successful from an web site marketing perspective? There are a few different elements to this. The better keyword specific content you write and post to your blog the more powerful your blog will become. A blog is better to use as an web site marketing tool compared to say a press release or article because you are not limited to the topic you can talk about and the manner in which you write about that topic. You can talk about anything you want to in your blog or any body else’s blog for that matter.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 32

I need to re-emphasize the web site marketing benefits and effectiveness of building a team to post to your blog. If you are an internet marketer and belong to a network or MLM marketing company, approach your network or downline and educate them on the importance and effectiveness of posting to your blog. You should approach your upline and sponsors to post to your blog as well. It will benefit you and them in that you will get first page Google rankings for the internet marketing, network marketing or MLM program that you are all marketing on the internet which will hopefully lead to more paid signups.

There are many web site marketing ways that you can implement to increase your notoriety, presence and search engine rankings on Google. Blogs and the blogging activity are a very significant part of that process. A question that you probably need an answer for is that if you have created say ten blogger.com blog accounts with Google do you submit the same content or post to each blog every day or do you change each post slightly before you submit it respectively?

You need to learn, understand and apply the web site marketing fact that a one word change in content will be viewed or indexed by the search engine spiders as completely new content. So if you change only one word on your post and you submit each post to two of your different blogger.com blogs, the Google search engine spider, as well as all other search engine spiders, will index and view both those posts as new original content. This is an web site marketing fact that so many people do not believe because thy are brainwashed by the junk and rubbish that the so called web site marketing gurus teach and who claim to know what original is and how it is indexed and viewed by search engine spiders. I have tested this 'original content' principle and I know it works.

In fact the same applies to 'duplicate content'. There are so many self proclaimed web site marketing gurus that do not test the web site marketing techniques that they give advice about. They blow hot air to impress people in order for them to pay and sign up in their own internet program. If you create your own original keyword specific content you can post that exact same content to as many content submission companies or areas as you like and also as often as you like. It is your content and you can market it on any number of press releases, articles, blog posts and forum posts. I know this. I have tested it and applied it effectively and successfully for many years, without Google or any other search engine ever banning me or my content, AND IT WORKS!

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 31

If you are not into blogging and you have never setup or configured a blog yet, you need to realise that it is a very simple task to accomplish. All you need to do is to go to blogger.com. Setup or create a Google account with an email address and password. Make sure that the name of your blog is keyword specific to what you are promoting and marketing in your blog. You will then need to configure your blog to ensure effective web site marketing when promoting your program through your blog. The procedure to configure your blogger.com blog this way has already been explained at great length.

Remember that you can configure your own title, meta tag description and keywords in the template of your blogger.com blog. You need to setup these aspects to ensure beneficial web site marketing, over and above the keyword specific original content that you place in your blog posts. You can configure your blog in any way you want to. You can place a photo of yourself, RSS feeds, links etc. Remember do not place any tables in the content of your blogs as that explodes the blogger.com template.

At the bottom of your blog you also need to place a Google Search Box. What you need to do with your Google account is to set up your own keyword specific url Google Search Box. In your Google account you will be able to access a section where you can enter urls that you have in order to create your own Google search box. Once you have created your Google search box you need to place your Google search box at the bottom of every web page that you produce. This is another essential and beneficial web site marketing technique.

So how does a Google search box improve your web site marketing? When the Google search engine spiders index your web pages and find your Google search box, it provides them with a good reason to return to your web page more often to index your content. This web site marketing technique works very well. Other than web pages on your website you must place the Google search box on all the free pages that you create to promote your program, business and/or opportunity on the internet as well.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 30

People that find your individual posts as a result of them searching on the Google search engine can then also visit your entire blog off that individual post. They can click on all the archived posts if they want to. That is obviously also great from a web site marketing point of view as they are now being exposed to the content of your program which you have successfully marketed on your blog. Your promotional efforts are now successful because you have placed visitors to the Google search engine exactly in the right spot on your blog.

All these web site marketing techniques that you have now learnt and apply to your blogging efforts are absolutely useless if you do not post to your blog every day for he rest of your life. Consistency is the key to success in web site marketing. So many people these days think that web site marketing is a quick fix, where you go in configure the area properly for web site marketing, hammer out a few keyword specific focussed original relevant content posts to a few content submission areas and that’s that. Your web site marketing work is done and will now work forever and you will get first page search engine rankings forever.

Wrong. That will not work. If you want to achieve effective and successful organic web site marketing you must realise that it involves consistent work every day, forever. Just like any conventional job that you work at. You have to go to work every day. So if you are not serious about your web site marketing or do not have the perseverance and determination to promote your program as an internet marketer, then quit your internet career now and find something else to do.

This means that you need to write and submit validated keyword specific original relevant focussed content not only to blogs but to all the other content submission companies on the internet. This means writing and submitting press releases, articles, forum posts, blog posts, newsletters, creating websites, web pages, comment marketing, etc. every day, for the rest of your life. There are no short cuts to effective successful web site marketing. web site marketing is a slow consistent skilled building process that leads to many first page rankings on the Google and other search engines.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 29

Remember that you must not bold all your text, only your validated keyword specific content. Another effective and very successful web site marketing technique to use is to have a team of people posting to the same blog. Obviously all content must be keyword specific for each post submitted to the blog as well. This ‘rockets’ the posts and the blog itself to the first page of the Google and many other search engines. A team effort as explained is very powerful and will grow your blog into a very strong marketing tool on the internet.

You need to achieve around one hundred posts in a blog before the search engine spiders start to index it more regularly. So the more posts submitted each day to your blog the quicker you will reach the hundred or one hundred and fifty posts to turn your blog into a more effective web site marketing instrument. So build a team of people interested in promoting the same opportunity and venture and then configure your blog at blogger.com correctly web site marketing wise and then each member of the team can post keyword specific original content to your blog every day.

Once you arrive at the one hundred or one hundred and fifty posts in a blog that contain validated relevant keyword specific original content, bolded text for the keywords, good use of the H1, H2, H3 and H4 title tags, a few website links in each post, each of your posts will automatically reach the first page of the Google search engine within a few hours to a day. This also means that from that stage onwards any posts, irrespective of topic or content, will reach the first page of the search engines just as quickly. Those posts must obviously follow the web site marketing rules that I have already explained at length.

The chances are that you will never see the root domain of your blogger.com blog arrive onto the first page of the Google search engine or other search engines. What you will see are the individual blog posts housed on your blogger.com blog land on the first page of Google. When you understand that this is how web site marketing works on blogs, then everything that you post as an individual blog post is what will get you first page Google search engine ranking.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 28

Right click on that time stamp and a little page will pop up that contains the unique url or link for your blog post. Each post has a different and unique link created for it. Copy and paste that link into a spreadsheet and save it. You need to save all these links at all times for any type of post that you submit live on the internet. When you submit or index your blog post to the Google search engine this is the link that you will submit. Submit every link you create, once, to the Google search engine.

What is meant by hand submitting to the Google search engine? To hand submit your link to Google click on this link http://www.google.com/addurl/?continue=/addurl and follow the instructions on the page. You can hand submit the url of your blog as well but the most important and vital thing to do is to hand submit the unique urls created for each of your posts to the Google search engine every day immediately after they have been created.

This is an extremely important web site marketing technique that you must apply. The reason why blogs are so powerful is because each blog post you create and submit is like a sub domain of your original blog or blog url. Sub domains are every bit as powerful as their related root domains. As an example a root domain for a blogger.com blog would be ‘joesoap.blogspot.com’. A sub domain of that blog would look like this ‘joesoap.blogspot.com/network marketing’.

To make your blog even more powerful you need to use H1, H2, H3 and H4 title tags. An H1 tag will be a bolded tag/keyword/keyword phrase as your title. The H2 title tag will also be bold but will have a slightly bigger size font and so on for the H3 and H4 tags. Also, search engine spiders really like your keywords and keyword phrases to be bolded and even better italicised as well. This is not very cosmetic for readers or visitors to your posts but it is extremely effective as a web site marketing technique to attract the search engine spiders to your content.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 27

What is meant by 'tagging your content' to achieve effective and successful web site marketing? This means that you must place the correct validated keywords and keyword phrases in the title of that content submission and in this case your blog. Tagging means your title must be web site marketing optimized which I have already explained at great length. You need to be extremely keyword specific with the title of any content that you write and submit live onto the internet.

By ‘content submissions’ I am referring to press releases, articles, forum posts, blog posts, newsletters, comment writing, podcasting, videos, websites, web pages, home pages, splash pages, free pages, landing pages, etc. that you write and place live onto the internet to promote and market your program, business or opportunity. There is another aspect of blogging which many web site marketing services specialists and professional internet marketers seem to ignore or fail to understand.

This is that you do not have to have images, flash and tables to make your blog effective and successful from an web site marketing perspective. In fact, placing tables in a blog is a definite "No No" as it explodes the Blogger.com template. What you want to achieve when writing about your program and promoting it in a blog, is that you are adding content to a template. The template of the blog has already been designed and you don’t have to redo or design it again yourself. It is not necessary.

So let’s take another look at why blogs and blogging are so powerful as a web site marketing technique when promoting your program live on the internet. Once you have submitted your blog you will notice that there is a time stamp at the bottom of every post that you submit. All posts that you submit live on the internet will have their own unique url created, which you need to identify and save. On a blog it is the time at which you submitted your post live to the internet and it will also reflect its own unique url when you right click on the time stamp.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 26

This means from a technical and effective web site marketing standpoint that the Google search engine spiders will all ways index all your posts, all the time when they arrive on any one of your blog posts. Daisy chaining is an important web site marketing technique and you need to apply it to your blog posts and also, where you can, on all your other types of posts like press releases, articles newsletters and forum posts.

If you want great search engine ranking for your business information and your website, then you need to learn about and apply all the web site marketing blogging techniques. The longer I remain in the web site marketing business practicing and applying effective and successful web site marketing techniques the more I realise the ultimate power of blogs and blogging on the Google and all other search engines on the internet. There is no excuse not to add your content to your blogs.

When it comes to effective and successful web site marketing there is no need to become all technical about it. There are many people that are concerned with so many technical aspects to be aware of when applying web site marketing that the whole simple art of SEO is lost. Just apply the KISS theory which is 'Keep It Simple Stupid'. The simpler you can do SEO the better. Don't let all the so called SEO gurus bog you down with intimidating technical rubbish.

In blogging, web site marketing specialists and professional internet marketers are not concerned with flashy websites or blogs that contain fancy images and junk. The Google search engine spiders do not index images, flash or fancy logos, they only index keyword specific content. Our main concern in blogs and in any content submission is validated keyword specific original benefit driven content. Tag your content correctly from an web site marketing perspective.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 25

So by setting your blog up correctly from a web site marketing pint of view, together with consistently posting validated keyword specific focussed original content to your blog, every day, ensuring that your validated keywords are always in the titles of your blog posts and your main blog, you will definitely achieve first page ranking for your blog and your blog posts on the Google search engine and other search engines as well.

What you can also do to make your blog even more powerful is to 'Daisy Chain' each post to the next post in your blog. Daisy chaining is also another effective and successful technique used by experienced web site marketing services specialists. This web site marketing technique will improve the first page ranking of your blog and blog posts as well, so it is important that you know and understand what 'daisy chaining' is and how to apply it.

So how do you Daisy chain your posts in your blog? Each post you create in your blog creates a unique link. So create you first post. Copy that link by right clicking on the "time stamp" at the bottom of your post and save the link on your PC. Write your second blog post. At the bottom or somewhere in the content of your second blog posts refer to and place the link of your first blog post. Then submit your second blog post.

Save the link created by your second blog post and then refer to and place that link in the content of your third blog post and so and so and son. Why would you want to do this? From a web site marketing angle when the search engine spiders visit any of your blog posts they will spider the link to your previous blog post. The spider arrives at your previous posts, spiders the content and also indexes the link of your previous blog posts again. This happens progressively until the spider arrives at your first blog post indexing the content of all your posts and links along the way.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 24

So what is the benefit, from a web site marketing point of view, to placing RSS feeds on all your websites, web pages and posts? If you had the ability to place a link on the home page of your website, webpage and/or post that automatically fed information and content onto your website, webpage and/or post, would you not place that link immediately? Of course you would. This would assist you with placing direct changing content on your website and/or blog yourself, because that is what the RSS feed does for you.

Again, as mentioned before, changing content on any type of webpage including a blog is very appealing to search engine spiders. This is a web site marketing fact. So place RSS feeds on your blog itself and on the posts that you submit to your blogs as well. Also use the blog RSS feed that is automatically created for your blogger.com blog onto your website, web pages and posts as well.

One of the best ways to get information out onto the internet as a web site marketing services expert is by blogging. Blogging is the same as adding content to a website and in this case your website is your blog. The whole backbone to web site marketing is to always be adding validated keyword rich original focussed content to the internet in many different forms through or using a variety of content submission companies.

The more posts of keyword focussed specific original content that you create and the more links that you build that come back to or point to the program or opportunity that you are promoting on the internet the more successful you will be at web site marketing. This is the core of web site marketing. This will increase your notoriety, persona and presence on the Google and other search engines on the internet.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 23

So what does that mean for you as a web site marketing services specialist or a professional internet marketer promoting your own program, business or opportunity? The search engine spiders will always be attached to your blog, hovering on it and waiting for that new content to be posted to your blog. This is exactly what you want because it will result in your information achieving extremely quick first page ranking on the Google search engine and other search engines as well.

So you can now fully understand that by adding content to your blog, or posting to your blog every day and asking other people t post to your blog every day, irrespective of the content of their posts, that it will most definitely help you and all those people submitting to your blog with related first page Google search engine ranking. This is an extremely important, effective and successful web site marketing technique to know about and apply when marketing your program on the internet.

The changing content appeals to the spiders. After a period of time you build up 'spider food'. The search engine spiders will eventually start looking for your content. You no longer have to chase the search engine spiders to get them to visit and index your blog because your constantly changing content will automatically attract the search engine spiders. This is a very effective and successful web site marketing technique that you need to know and apply.

Another powerful aspect of using blogs to promote your program is that an RSS feed is automatically produced for you in your blog. At the bottom of your blogger.com blog you will see a statement that says 'post comments atom'. Click on that link and it will bring up a page that contains the RSS feed for your blog. You can then add that RSS feed link to any of your websites, web pages and content submissions that you want to. RSS feeds are a critical factor to the success of any web site marketing campaign.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 22

Power blogging is a very exacting science from a web site marketing perspective. So the effort that you place in writing keyword specific original content is obviously well worth it, as your posts will get to the first page of the Google search and other search engines very quickly. This is the goal of all web site marketing services specialists and internet marketers.

Now the obvious question would be, would producing content that is totally different to the title of the blog not be detrimental to web site marketing as it is not focussed to the topic of the blog. The answer amazingly is, no. The reason is that the Google search engine spiders are going to index the sub domain of the blog (i.e. the actual name of the blog), so there are no contradictory problems with the search engine spiders because they would look at the different posts containing different topics as another page of the blog.

Web site marketing work is not complicated. Once you understand how the Google search engine works and how the search engine spiders work, then web site marketing becomes straight forward easy day to day work. Another major factor that makes your blog more powerful and your website more powerful as well, from a web site marketing view point, is that the content of your blog is changing every day.

You must make sure that your blog and your website has constantly changing original keyword specific changing content on it on a daily or if not weekly basis. This makes your blog and website a Dynamic blog or website compared to a Static blog or website. You do not want a Static website or blog. As a result of posting to your blog on a daily basis the search engine spiders get used to the content on your blog changing every day.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 21

The whole point here, from a web site marketing point of view, is to determine whether all the web site marketing effort and work that you put into you blog is worth it. Well I can tell you for a fact that it is definitely worth it. You want to place the information about your program, business or opportunity into keyword specific areas on the Google search engine in order to make sales.

You want people to visit your blog and read you information and to be informed about the benefits of your program to them. So what is so powerful about a blog and why would you want to place information about other peoples programs into your blog. This is also done if you are a web site marketing specialist where you Ghost write for your clients promoting their program, business or opportunity.

So in other words, why would you want to add content to somebody else’s blog? How would someone benefit from doing that from a web site marketing point of view and also from an internet marketing stand point. When many people add content to a blog consistently on a daily basis, irrespective of the content that they post, you achieve the goal of having one hundred posts on your blog extremely quickly.

Once that blog reaches one hundred posts the chances of each person’s different blog post reaching the first page of the Google search engine will be much greater than the actual blog reaching the first page of the search engines. So from a web site marketing standpoint your post will get to the top of the search engines more quickly than the blog url of the owner of the blog. This seems real strange but it is a web site marketing fact and it works.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 20

A away around this is to keep it simple. Another web site marketing technique to apply to your blog in order to convert it into a Power Blog is to submit all your posts to your blog, irrespective of the topic of the content. As a professional web site marketing services expert I submit all the posts that I Ghostwrite on a daily basis for my web site marketing clients to my blog at blogger.com. I also submit the content that I want to promote for myself to this blog as well.

So what happens from a web site marketing outlook is that when you get to the point where you have posted about one hundred posts or more to your blog, those blog posts reach the first page of the Google search engine more quickly. The search engine spiders seem to visit your blog more regularly once you have this volume of posts submitted to it. So the point is that you need to post to your blog as often as you can on a daily basis.

Whether you are an web site marketing expert promoting programs for clients or a professional internet marketer promoting your own business on the internet you need to post consistently to your blog. One hundred posts sound a lot. However, if you post one a day it will take you three months. If you are an web site marketing expert with say five clients that you are Ghostwritinig for, reaching one hundred posts will take you twenty days. This excludes the posts that you promote and submit to your blog as an web site marketing expert or internet marketer.

The effort you apply, from an web site marketing angle, when writing validated keyword specific original unique content to your blog results in a more powerful, effective and successful blog, which will achieve those first page Google search engine rankings that you are striving for. Eventually you can place or submit any type of keyword specific post to your blog and it will appear on the first page of the Google search engine and other search engines within a few days.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 19

What makes this power blog on blogger.com that you have just created, so powerful? Blogger.com is owned by Google. If you want to get quicker first page ranking on the Google search engine then you must use all the Google tools. It is a proven web site marketing fact that using Google tools always appeals to the Google search engine spiders and will ensure speedy, successful and effective web site marketing.

What you need to be aware of from an web site marketing point of view, is that in your power blogger.com blogs, if you set up or configure your blog up correctly (i.e. the 'html' coding as previously explained) you will achieve first page ranking on the Google search engine. A blog is already a pre-configured template and you need to change that configuration, as previously discussed , to ensure maximum web site marketing effectiveness when promoting your program on the internet.

The basic rule of thumb for a blog is to configure it using very basic 'html' code. This is essential to effective web site marketing. The best way to write an article or content for a content submission posts is to access your blogging account and use the "post" window to place your ‘html’ blog content in it, from an 'html' perspective, because it is so easy to use and you can see what your post looks like when you click on the "Preview" or "Compose" tabs.

Unfortunately, many of the content submission systems that you are using, from an 'html' perspective,, such as wysiwyg editors and outlook express 'html' editor, may not be configurable in a template into a blog. So what will happen is that you will explode the blog template. In other words, the entire 'html' template code for the blog will be messed up. As an web site marketing specialist and or a professional internet marketer promoting your program on the internet, you do not want this to happen.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 18

After that you will notice the area where you can change your Meta tag description. Your Meta tag needs to contain a few sentences describing your business using the validated keywords and keyword phrases (i.e. those keywords and phrases, that have been proved to be searched by visitors on the search engines) that you found using your keyword investigation. The next area is where you place your keywords that you found during your keyword investigation. This entire configuration is essential to web site marketing effectiveness and success.

Everything on the internet from a web site marketing perspective as well as a marketing and promotional perspective is driven by keywords and keyword phrases. You need to re-arrange your mindset to realise how important and critical the selection of your keywords and keyword phrases are to the success of your web site marketing business and or internet marketing efforts.

This mindset will place your business website and the keyword specific information placed in your content submissions (i.e. press releases, blog posts, forum posts and articles) on the first page of the Google search engines and many other search engines on the internet. It is very simple to configure your 'html' in blogger.com. Once you have done that you have completed the most important step from a web site marketing stand point in order to attract the search engine spiders to your blog or website. Configuring your web site is done in exactly the same way.

To access your 'html' in your blogger.com account you need to open your account with your username and password, click on your 'dashboard', click on 'settings' and then click on 'html'. This web site marketing configuration will change your blog from a normal blog to a Power Blog. Your power blog will then be extremely search engine friendly. This is exactly what you want as a web site marketing specialist and or professional internet marketer in order to promote and market your business on the internet.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 17

One of the many web site marketing techniques that you can apply when marketing and promoting your program, business or website on the Google and other search engines on the internet is Blogging. If blogging is done correctly and consistently from an web site marketing viewpoint it will always lead to first page ranking of your website or business information or both on the Google search engine.

This will materialise because of the type of content that you place on your blog or blogs. There are many small web site marketing techniques that you can learn and apply to make your blogging efforts more effective and powerful from a web site marketing perspective. One of the most important aspects when doing anything on the internet is to realise that you have to place good original unique and relevant content about your program onto the internet.

Good content applies to any type of content submission that you place on the internet about your program such as press releases, blog posts, forum posts, articles, newsletters, comment writing, etc. It is essential that your content is all always keyword specific and original from a web site marketing perspective. There is one aspect of blogger.com that needs to be emphasised as it will help all your web site marketing campaigns that you embark on.

What you need to do at blogger.com is to create a 'Power Blog'. When you have your blog page up, right click on the page in a 'white space' and click on the 'view source' tab that pops up in the window. In blogger.com you can re-arrange the 'html' code to your liking to ensure web site marketing effectiveness and success. On the ‘view source’ page you can scroll down until you see where the title of your blog has been described. You can change your blog title here to a validated keyword specific title.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 16

Bolding your keywords and using an H2 header tag to make your header more noticeable by the search engine spiders is another very effective web site marketing technique to apply. This is not an essential web site marketing technique but definitely helps your promotional web site marketing work move faster towards the first page of the Google and many other search engines. The H2 tags, which are bolded text that are slightly bigger in font size than the usual text size and are the most important part when applying this web site marketing technique, as H2 sized titles or header tags are very appealing to the search engine spiders.

As far as redirected urls or links are concerned. Many people think that redirected links or urls do not work from an web site marketing stand point. In other words, forwarding a domain to point to another domain does not work. A redirected url works very well as long as you 'mask' it. A redirected url on its own will not work. Another tip is to stay away from 'tinyurl' because the spider picks up on the 'tinyurl' and they do not go to or index the link that you have made into a 'tinyurl'.

To prove this to yourself place a tracking code on your 'tinyurl' and see where the hits are coming from or who is visiting that 'tinyurl. This tracking code can be obtained from Trafficwave if you join as a paying member. You will notice that this tracking code will show you that your search engine ranking will go down because of this 'tinyurl'. So you find decreased SEO search engine rankings using the 'tinyurl' technique.

The best way to redirect a ‘url’ is to buy a new domain and mask it. This is more effective and successful from an web site marketing point of view. So don’t use programs that shrink or reduce the length of your ‘url’ or link that you are promoting because it reduces the effectiveness of your web site marketing campaign for that website or web page. Domains are very cheap so purchasing them should not be a problem. On average you pay $8 USD to purchase a domain for a year.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 15

A little screen pops up. At the bottom of the screen, click on Properties. In the Properties screen a url will be revealed in the middle of the screen next to the title Address:(URL). Copy and paste that url onto your PC somewhere. That is the unique link created for that specific post which you need to hand submit to the Google search engine. You can also right click on the text of your post and follow the same procedure. Make sure you copy the entire url as some of them are quite long. Also, you can left click on the time stamp and your unique url will appear in the address bar of your browser.

Most people think that they only have to hand submit their blog title. No. Submit that as well, but the unique url created is more important to submit immediately after it has been created. If you do not hand submit unique urls you are committing web site marketing suicide. These unique links are what will land you on the first page of the Google and other search engines for the keyword category that you have chosen and validated.

So now you have the knowledge and power to land your chosen and validated keyword phrase that promotes your program on the first page of the Google search engine. This is web site marketing at its best and it is not rocket science. You need to use these techniques in your web site marketing business and as a professional internet marketer to promote and market your business on the internet or online.

This, from an web site marketing standpoint, means that you will need to write press releases, articles, forum posts, newsletter, web pages, building web sites, blog posts and more every day for the rest of your web site marketing or internet marketing life. So, if you do not have the commitment and perseverance to do that and to realise that web site marketing is a continuous process, then quit now and find something else to do.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 14

The more keyword specific you are in all your posts the better search engine placement you will achieve. So as a professional web site marketing services specialist or internet marketer you need to write good original unique focussed keyword specific content at all times. The Google and all other search engines on the internet love original good keyword specific content. This drives your business information and related content submissions to the first page of the Google and other search engines.

Once you submit any post, that post will create a unique original link of it's own. You need to hand submit that link to the Google search engines to alert the Google spiders that you have original content about your business. This is crucial to successful web site marketing. If you don’t hand submit the links, how will the search engines know you have created new original content.

If you don’t hand submit your unique links to Google it could take he Google search engine spiders up to nine months to 'stumble' across your posts and content. You only have to hand submit these links to Google search engine only because all the other search engines work off the Google search engine and your information will eventually land up on most, if not all, of the other search engines on the internet. This is a vital and crucial web site marketing technique to apply. The place to hand submit your unique links to the Google search engine is at http://www.google.com/addurl/?continue=/addurl

So where is the unique link created on blogger.com? How do you access it, copy and paste it somewhere on your PC in order to hand submit it to Google as soon as it is created after your post has been submitted? At the bottom of your blogger.com posts there is a time stamp live link (in numbers, e.g. 5:30AM ) reflecting the exact time you submitted your blog post. Hold your cursor over it and right click.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 13

Web site marketing is not an instantaneous process. It takes time to materialise and to be effective and successful in promoting and marketing your program or business on the internet. SEO is a slow day by day monotonous link building process. There is no shortcut to this SEO process either. Search engine optimization is an ongoing process which so many people fail to realise. They think it is a quick 'get in and fix it' and then 'get out' and it will work immediately. It will not. You need to build links day in and day out for the rest of your web site marketing life.

The next area you need to know about is the 'Posting' area in blogger.com and how to set it up correctly. Remember that for every blog post that you want to submit the title must be keyword specific in that it must contain the keywords and keyword phrases that your keyword research validated for you. Click on the 'Posting' tab in your Dashboard. Type in the title of your post, which obviously needs to be keyword specific, from an web site marketing point of view. Then type in the link of the website or page that you are promoting and marketing.

In blogger.com you can configure your signature. In other words all your contact details etc. This is a 'must' for effective web site marketing so that people can contact you at any time. You can upload banners as your signature as well. All your blog posts will then obviously have all your contact information in them. If you do not place your contact information out onto the internet, how will people contact you to negotiate a business proposal for your web site marketing services or to join your internet marketing program or business.

When you construct or write your post make sure that you use the validated keywords and keyword phrases validated during your keyword research. This is vital to successful and effective web site marketing. You will only validate one keyword phrase which your titles will always start with . You will use that keyword phrase throughout everything you write about. You can also use the handful of other keyword phrases that you validated in the content of your blog posts and in the content of all other submissions on the internet. This is professional web site marketing at its best.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 12

It is not necessary to restrict yourself to a certain number of keywords that you place in the backend of your blog. Most search engine indexing robots will only index the first three to four words in your keyword listing, but listing more keywords does absolutely no harm. I have many top positions on the Google and many other search engines, so this information I am giving you has been tested and IT WORKS, no matter what any other so called SEO guru tells you.

There is one area in the backend of your blogger.com blog that you need to be careful with and be absolutely clear on, as to what to do to achieve effective and successful web site marketing. If you are familiar with 'html' code, parentheses is not used and inverted comma, as used in speech is used together with the greater and less than signs as used in mathematics. e.g. ' and > and <.

If you are configuring your 'html' in the back end of your blogger.com account and you try to use the conventional parenthesis, it will not work. This is what throws people off when trying to use web site marketing 'html' techniques in their blogger.com blog accounts. Save your template once you have configured your blog to be effective from an SEO search engine optimisation point of view.

You can go and change all these aspects again at a later stage to tweak your SEO campaign. However, from a professional web site marketing standpoint, if you have done an extensive keyword research investigation to validate the popularity of your keywords and phrases searched by visitors to the internet for your type of business, then you do not need to switch or change it to another keyword or keyword phrase as a result of you not having immediate success.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 11

We are looking at the title of your blog and it is placed between the open and closed brackets . For an example . From an web site marketing standpoint you can obviously assign any title that you want to your blog in blogger.com. The next step is your Meta tag description which you place between . An example of a Meta tag description is .

A Meta tag description in a blog is exactly the same thing as it is in a website. From an SEO search engine optimisation perspective there are no differences at all. You have access to this and the back end of your blogger.com blog. You can change the Meta tag description when you need to at any time. The next configuration for you to complete are the keywords to your blog. The keywords are found between . As an example of keywords used and placed, .

With the web site marketing power that blogger.com allows you to have by being allowed to configure the 'backend' of your blog, you can arrange your blog or all of your blogs in blogger.com to promote and market any keyword category that you choose and validate. Once you land on the first page of the Google search engine for a particular keyword category you can re-arrange the aspects detailed above in the backend of your blog to market and promote another keyword category.

This is necessary for very powerful web site marketing. This is the same as you building your own webpage. What you are dong here, in the back end of your blog, is building an effective SEO search engine optimized web page. This is a good starting point for people who are new to 'html' and want to learn how to do it from an web site marketing stand point. So we know how to configure your title, Meta tag description and your keywords in the backend of your blogger.com blog account.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 10

Access or click on the 'manage your settings' tab and I will show you how to make your blogger.com blog more powerful by setting up this section of your blog more intelligently. The first entry you need to make in the settings area is the title of your blog. I have already emphasised how important the title of your blog is. When you are busy setting your blog up, be very keyword specific when entering your blog title.

The next window is 'description'. The description is a summary of your blog which in fact is the 'Meta tag' for your blog. This description or summary can be one to three sentences long explaining what your blog is all about. Again, make sure you spread your validated keyword phrase and keywords in this description. Add your blog to the listing as well in the next window. Your blog is totally configurable to any way you want to set it up at blogger.com.

Scroll further down the page and agree to the setting to 'show quick editing on your blog' also 'show email post in blogs'. You want to stay away from the 'transliteration button for your post' because what happens is that everything that you type in that box will come up in the 'Hindu' language in your final post. This, of course you don't want. So click the 'No' button for transliteration.

Let’s move onto the setting up of your template. In blogger.com you can actually edit the 'html' code. You have access to the 'html' template of your blog by clicking on 'settings' and then on 'html'. For those who understand 'html' code this will be a simple task to accomplish. If you are not clear about 'html' this area of blogger.com is what the backend of a website looks like. So this is the backend of your blogger.com blog which is a type of website.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 9

So when you are busy conducting the keyword research to determine the SEM campaign or category you need to place your program in, the SEO Book keyword research tool will give you the required focus that you need to have initially. Web site marketing is not a random act. You don’t go and 'just write a press release' or just quickly write an ezine article, form post or blog post. You need to conduct an extensive keyword research investigation to validate the popularity of the words that you will use in the titles of all your posts.

The title of your blog, of your press release, of your article and of your forum post will directly influence the keyword category you will land on in the Google search engine and other search engines as a result of 'searches' conducted by people on the internet. Your title is vitally important to the success of any web site marketing campaign promoting any type of website and business information. This will make or break the effectiveness and success of your web site marketing and internet marketing efforts.

So, initially, you need to signup for your own account at blogger.com. This is a free blogging service provided and managed by Google and will not cost you any money at any time. Blogger.com is a very powerful and effective system from a web site marketing perspective. Blogging is a very effective web site marketing technique to use to market and promote your business on the internet. You need to realise the importance of blogging and then you must start blogging to promote your program.

There are a few things, techniques, strategies that you can use in the blogger.com blogging system to make your web site marketing efforts more efficient effective and successful. Once you have signed up for your own blogger.com blog/account you will notice that you have related sections where you can manage your blog, manage your posts, manage your settings and manage your layout.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 8

So the title of your blog needs to be keyword specific and should contain the keywords that your will be promoting on the internet. To ensure that you perform proper keyword research to ensure that people will actually search for the keywords that you focus on, you can use the keyword research tool called http://tools.seobook.com/keyword-tools/seobook. This is a free keyword research tool and is very effective and successful in validating the keywords or keyword phrases that you will use for your web site marketing campaign/s.

The keyword research tool will give you relative keywords and terms that real people have actually typed into the search box of the Google and many other search engines available on the internet. Why is it important to conduct a keyword research investigation? You need to have a focus or goal as to where you want your website and business information to land on in the search engines before you even attempt to place any content or information about your program on the internet.

Web site marketing is a term used to describe the task of building links on the internet. Initially the link building process has to be extremely focussed. You need to identify the most effective relevant keyword term or keyword phrase to market your website and business on the internet. For example. Don’t pick the keyword phrase 'home based business'. Why? From your related keyword research on the keyword phrase you will find that 'home based business' has about two billion entries or search results.

To achieve a first page ranking for the keyword phrase 'home based business', even with the application of the most effective and successful web site marketing techniques, will take you a long time to achieve. To start off with you want to focus on keyword phrases that have two to twenty five million search results in the Google and other search engines. This is a good results category from a web site marketing perspective to aim for and focus on.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 7

Web site marketing is nothing more than building links that point to or refer back to the website that you are promoting on the internet. Web site marketing is that simple yet at the same time it is that complicated. When you start to understand what the Google search engine is all about then you will understand the technical ability needed to deliver effective and successful Web site marketing to promote any website on the internet.

The Google search engine is all about information. The better the information that you place on the Google and all other search engines online, the better your search engine ratings will be for your website on Google. This is a Web site marketing fact and there is no doubt about its validity. You do not have to be an excellent writer or professional author to place effective Web site marketing optimized content on the internet.

What you need to do to ensure effective and successful Web site marketing is to consistently build links every day for the rest of your Web site marketing life. One great way to build links and place them on the internet, over and above having your own website, is to use a blog. A great place to create and setup a blog of your own is by using the blogging system which is owned and managed by Google. Google's blogging system is called blogger.com.

Type http://www.blogger.com in your internet address bar to start the 'signing up' procedure with blogger.com. Click on the 'Create Your Own Blog Now' tab. Enter your email address. Give your blog a title. Remember that from a Web site marketing standpoint your blog title is the core and base for your entire Web site marketing power. In the Web site marketing business you will be chasing after or promoting one keyword category in the beginning with your blog.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 6

Sit in front of your computer, open up a Notepad document and just start writing. You do not have to write a huge amount of content. One of the great aspects of blogging is that the subject and content matter is completely wide open. You can create and write a very personal type blog or a technical blog on any subject that you want to promote in the search engines. You do not have to be formal or restrictive to the type of content you place in your blog and similarly in your comments to your blog post.

Here is one method or technique that you can use to achieve effective and successful web site marketing. In the morning write your press release. Take the basic content of your press release and mould it into a more personal type blog post. Then take the more personalised blog post content and create a forum post by adding an extra paragraph or two of content.

Then take your forum post content and add another paragraph of content to it and submit it as an article. What is achieved here is that you have created or added unique new content to each one of your four content submissions and you have created four new original links that you can then hand submit to Google for the spider to come and visit. This is the art of creating effective efficient back links that point back to your website that you want to promote.

Each content submission or post has or mentions the address or link of your website where permissible. You have built four links pointing to your opportunity. That is the whole purpose. Building links. If you are regularly posting to your blog or forum, Google will permanently attach a spider to that blog or forum because it knows that new original focussed content is constantly being added to it. So every post that is posted to your forum will get indexed by the Google search engine robot and spider. This is what you want to achieve as a web site marketing expert for yourself and for your web site marketing clients.

So to summarise. To be effective and successful with your blog as a web site marketing expert, you need to set up your title up correctly as it is very important. Set up your Meta tag description correctly. Your blog content to be original keyword specific. Place a comment on all your posts every day. Set up your own free 'Message Board' at the bottom of each post which is the same as the comments facility, where you and the visitors to your blog can send messages to you, regarding your post/s.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 5

You can comment on your post or anybody else’s post in Blogger.com or any blog that is 'live' on the internet. Remember, as a web site marketing expert you need to become very selfish. You want everything you do on the internet to point back to you. You need to lock into this frame of mind if you want to be effective and successful on the internet and with the search engines and spiders.

If you are not a self centred person you will find this mindset difficult to achieve but it is essential that you achieve it. Realise that you are the most important person in this world of the internet with its links and ad content and keywords and keyword phrases. You are at the centre and everything comes back to you. So once you have written your blog post and for that matter your forum post, as well, because forums also have the 'comment' facility, come back later and write a comment to or on your own post that you previously created.

The best way to leave or write a comment from an effective and successful web site marketing stand point is to always place a few of your own links in your comment content. As a Veretekkee you have many portal links over and above your own website and post links that you can place in the content of your comments. Do not be concerned that you have people from outside the internet coming to make or view your comments on your posts because it is totally irrelevant.

You can become the power of your own blog and drive your blog to the top of the Google rankings for your keyword category. The power that you have in Blogger.com to drive your blog to the top of the Google search engine on any keyword category that you choose is well worth your time and your effort of posting daily to your blog/s. You need to post to your blog every day for the rest of your life. This is not difficult to accomplish.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 4

For the robots click 'all'. When you click on the 'Create Meta tags' tab it will show up in the box below it. Leave the 'Generator' field blank as it is not necessary. Access your title in your blog, remove the existing title and replace it with the title that is provided by the "Free Meta Tag Generator". Say the last word that you place in your Meta tag description is "web site marketing". In order for it to work correctly on Blogger.com, as other blogs are different, you need to place a space after the last word of your meta tag phrase before you type in your closed ( /> ) tag.

We are talking here about these adjustments or editing in the backend of your blogger.com template. If you do not place this space in the correct place, as detailed above, it will not work. If you don't do this in Blogger.com and you want to save the template it will not save it for you. To really be effective on the Google search engine and to obtain first page rankings you don't have to spread yourself out too thin as a web site marketing services specialist.

Specialise in one or maybe two areas of content submission, say a forum post expert, blogging expert, article submission expert or press release expert. Focussing on one or two of these fields as a web site marketing specialist will achieve more for you than if you were to spread and use your skills too wide and lose focus. Keeping focussed is the most important thing you can do in web site marketing work to achieve a top ranking position for your post, website, business, service, product or program on the Google search engine.

You can also set up your own 'Comment Marketing" to the posts in your blog. Comment Marketing is a proven web site marketing strategic technique used to achieve top ranking positions on the search engines. At the bottom of all posts in Blogger.com and in all other blogs on the internet is a hyperlink with the word 'Comments'. Clicking on this hyperlink called 'Comments' will bring up a page with a title above a box or window that states 'Leave your comment' or some similar title.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 3

The link for the Meta tag tool is http://www.free-webmaster-tools.com/Meta-Tag-Generator.htm. With this service, which is free, sign in and enter the title of your blog (your blog is a website just in a different format). Again be very keyword focussed in your title as this is where your blog will land on the top of the Google search engine. Type yourself in as the 'author'. Type in a description of the website that you are promoting and marketing on the internet.

Again, in the description you want to be very keyword specific. Two keyword specific sentences for the description is usual enough content. This description is actually your 'meta tag'. Type in your validated keywords and keyword phrases separated by commas or the 'bar' or ‘pipe’. The 'bar' or ‘pipe’ is placed on the key on your keyboard that is directly above your shift key. You could call it the ‘back slash’ key.

On that key it has a backslash "\" on the bottom of the key and a 'bar' or ‘pipe’ "|" on the top of that key. To enter the 'bar' or ‘pipe’ when you are typing, press the shift key down, hold it down and press that key directly above your shift key. The 'bar' or ‘pipe’ will then be typed in your content as '|'. There are no spaces before or after the 'bar' or ‘pipe’. The 'bar' or ‘pipe’ (|) technique (e.g. web|site|marketing|expert) is a search engine spider trigger.

The spider stops at the 'bar' or ‘pipe’ an indexes all the keywords and keyword phrases that you have typed in. You can also use the 'bar' or ‘pipe’ in your title tags. The 'bar' or ‘pipe’ technique will definitely give your keywords and phrases good recognition from the search engine spiders and result in the promotion of your blog up closer to the first page of the Google search engine. Carrying on with the completion of your 'Meta Tag Generation', type in English for your language in the related window.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 2

You can alter the ‘html’ in the template of your blog that you visited through the 'view source' function, to ensure the effective and successful web site marketing of your keyword category that you are promoting to the top of the Google search engine. In order to set the title and Meta tags of your blog, login to the back office of your blog in Blogger.com and click on the tab "Settings" and then click on the tab "Edit Template" and then the tab "Edit html".

Your blog will then land in the category of keywords and keyword phrase/s that you place here in your 'title tag'. The next critical important web site marketing aspect is your 'Meta content' or 'Meta description'. This is a description of one or two sentences of your title and content of your blog using validated keyword and focussed keyword specific content. The next critical important web site marketing aspect is your 'Meta keywords'.

This is where you place the list of all the keywords that you validated as popular by your Keyword Selector Tool, that are searched for by visitors looking for the product, services and business or program that you are marketing on your blog. As in Veretekk the portal configuration containing the 'title', 'title description' and ‘display content’ and ‘keywords’ is the same as the type of configuration that you are applying here for your blog. It all has to do with web site marketing and attracting and exiting the search engine spiders to visit your content consistently and often.

So, you now know that you can reconfigure the template of your blog on Blogger.com to make it more web site marketing effective. Blogs actually do very well without this configuration but really become explosively powerful when you configure them specifically for effective web site marketing results. If you do not know how to configure a Meta tag here is a tool called a 'meta tag' generator that you can use to help you create those important web site marketing aspects for all your blogs, content posting sites and so on.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Blogs In SEO Part 1

I proved the power of blogging as an effective and successful web site marketing technique when I found a blog post of mine that reached the number one position on the Google search engine. You should definitely create your own blog or blogs with different blogging companies on the internet. You should be posting to each of your blogs at least once a day every day for the rest of your life. How many people are using the http://www.blogger.com blog?

Blogger.com is owned and managed by Google. So if you want to appeal to the Google search engine spiders then you must please Google by applying those techniques that make the Google search engine spiders happy. One way to make the Google spiders happy is to use any if not all the Google created tools and services of which Blogger.com is one. In Blogger.com you can insert JavaScript, images, links and many other kinds of things.

The greatest benefit of having a Blogger.com account and posting to it every day is that it evolves into an extremely powerful and effective web site marketing tool and technique. You can revise the 'html' template on your blog. To view the ‘html’ that you currently have on your blog, right click on your blogger.com page and you then click on the 'View Source' tab in the window that drops down. Scroll down in the 'html' area until you get to the words 'title' in the 'edit html' category.

Here you view what the title is and then you can change the title of your blog in the template are which is situated in the back office of your blog in Blogger.com. This title is not what your viewers see on the internet when your blog is displayed, it is what the search engine spiders’ index when they visit your blog. This is very important and critical from a web site marketing point of view because the title is made up of and is where you place your major validated popular research keywords.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Articles In SEO Part 29

Conduct your own research into the art of Article Marketing as an effective web site marketing technique. This is what you will be doing when you submit your web site marketing optimized content to article submission companies like Ideamarketers.com. It is a very powerful and hugely successful method to deliver your message on the internet. So develop your particular niche on the internet, optimize your information thoroughly from a web site marketing standpoint and then submit your content to Ideamarketrs.com to effectively market your program online.

Ideamarketers.com has press releases which are also search engine friendly, so you can submit or convert the same information into a press release once you have submitted it as an article to Ideamarketers.com to publish for you. The Ideamarketers.com ezines or articles achieve first page Google ranking very quickly and so do the press releases. Ideamarketers.com has been on the internet for over ten years and are highly experienced and competent in submitting information to the Google and many other search engines on the internet.

Remember to diversify your content submission by submitting your content to blogs as well. Sign up for as many BlogFather accounts as you need in Veretekk. Make sure that each BlogFather name is keyword specific to the program, busines or opportunity that you are promoting. Then write keyword specific content and post that information to Ideamarketers.com and to BlogFather on a daily basis. Google's Blogger.com is also a very powerful web site marketing tool to use in your web site marketing or internet marketing campaigns.

Another blog to use or sign up for is Bloglines.com which is also a very effective web site marketing submission service for web site marketing specialists and professional internet marketers. Although the unique links created by Bloglines.com are not keyword specific to the title of your content that you submit, it is still very powerful and achieves first page ranking on Google very quickly. So signup for an account at Marnie Pehrson's Ideamarketers.com and enjoy your web site marketing and internet marketing ezine submission campaigns.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Articles In SEO Part 28

The only rule in blogging is to write a lot of original search engine optimized content. There are no other restrictions. You won’t have anybody or any search engine that will ban you. No one will read your content and decide that it is not good enough for them to upload to their servers and publish. There are no restrictions unless you start to spam the search engines. To get back to ezine articles, Ideamarketers.com has developed into an all inclusive article submission company.

Ideamarketers.com will also publish press releases as well as their articles. So you can write both a press release and an article each day. This is great as a web site marketing expert because the content you publish at Ideamarketers.com will always land on the first page of the Google and many other search engines. Use the same content for your article and submit it as a press release. Then turn the press release into a forum post and finally the forum post into a blog post. All four posts submitted from one original volume of content that you wrote.

As a web site marketing expert Ideamarketers.com could become your main source of content submission on the internet for you to promote your program or business. Ideamarketers.com also has a great tool called the Publishers Tool Box. In the publishers tool box you can create an unlimited volume of newsletters. This is ideal for effective and successful web site marketing. Newsletters are another effective web site marketing technique to promote your opportunity online with.

The Publishers Tool Box at Ideamarketers.com has a thirty day free trial. A newsletter is easy to create. You need to know a little html to create them, which every web site marketing expert and professional internet marketer should know. You can use Outlook Express and set it up for 'rich text' to assist you with your html in your newsletters. So you need to make the time and explore all the resources that Ideamarketers.com offers web site marketing experts and internet marketers.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Articles In SEO Part 27

Most people have a tendency, when they first arrive on the internet or they are not having the online success that they want, to think that they must post to as many different places as possible on the internet in order to significantly and effectively promote their programs or businesses. From a web site marketing stand point that is not the case and is not entirely necessary. I have found as a practising and successful web site marketing expert that promoting your business using blogs is the most successful way to do it.

I have found that I receive more traffic to my blogs than to any other web site marketing content submission area. This includes the web site marketing techniques of submitting to press releases, ezine articles, forum posts, comment marketing and newsletters. So it makes sense for you from a web site marketing perspective to develop the habit of writing and posting to your blogs consistently every day.

When you first join the web site marketing and internet marketing world promoting your program you will inevitably become too scattered in submitting to too many content submission companies or areas. Every keyword category that you promote on the internet is full of possibilities. This is very confusing to a new web site marketing expert and professional internet marketer on the internet and you need to know which route or proven web site marketing technique to adopt and apply.

The best place to start is 'yourself'. By promoting yourself first you develop your niche market. This is where you can also use Ideamarketers.com ezine articles to promote yourself. Everybody on the internet, from a web site marketing viewpoint, has their own niche market of some sort. You need to develop your niche market and become an expert in your niche market. Blogs are perfect for this, as well, because there are no rules in blogging.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Articles In SEO Part 26

On the other hand, if you are approached by a client asking questions about your business and you do not know all the details of your program or business, as a web site marketing expert or professional internet marketer, what will the result be? People will pick up immediately that you cannot answer specifics about your program. They will not join your program. They will join one of your competitors programs. It is as simple as that.

So, as a result of you not taking the initiative and sacrificing your time and effort, as a web site marketing expert or professional internet marketer, to constantly remain abreast of your program details, you lost a client, money and profits. Final result is that your business fails and you quit. The reason for quitting was you and your lack of self discipline, not the state of the program or business you are or were promoting. If you are not prepared to sacrifice time, money and effort for a long time in your web site marketing or internet marketing business, just like in any formal corporate job, then quit now because you will not succeed.

So, in developing this mindset as a true professional internet marketer or web site marketing expert you will magnify your results from the start. This is the goal to strive for in web site marketing and internet marketing. The aim as a web site marketing expert is to place your website or client’s website on the first page of the Google search engine in a high traffic area and have people call you or your client about the business or program that the related website is marketing.

There is no greater measure of successful web site marketing or internet marketing than people calling you about your product instead of you going the usual painful route of advertising and begging people to join your business. Cold calling is not what you want to be doing. This is advertising. It is invasive to people and does not work on the internet anymore. The whole point of web site marketing is to get your website noticed on the internet through the search engines. The most significant way to do this is to write content and submit this content to many content submission companies like Ideamarketers.com.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Articles In SEO Part 25

The whole point from a web site marketing perspective is to move away from the mindset of advertising. Advertising does not work on the internet anymore. A practical example of this is; how many people post to Craig’s List every day? Answer, probably millions. How effective are those ads? Everybody is trying to "advertise" in the same way. So how effective can that be for any of those people? Think about that question and I am sure you will arrive at the correct answer.

By moving away from an advertising mentality and getting down to the root of what your product is you will achieve success as a web site marketing expert and or professional internet marketer. Provide benefits and solutions to people and you become an expert at your program. People will realise that you are sincere about your business and helping them to succeed with theirs and they will stand in line to read your information and apply it.

In order to be an effective and successful web site marketing expert and or professional internet marketer you have to become a master of your program. You need to know every single detail about it and stay up to date with all developments in your business. Take the time to become a proven profession web site marketing expert and internet marketer in your field. The internet is just as much a professional business as any offline business and you should treat it as such if you want to succeed online.

As a web site marketing expert you want to know as much as you can possibly know about the art and science of web site marketing. This knowledge is crucial when answering SEM search engine marketing questions from potential and contracted web site marketing clients. There will be no hesitation when answering their web site marketing questions. So, if you become a professional at your business you will automatically develop a professional persona about you which people will notice and result in a much greater probability of your business becoming successful and profitable.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Articles In SEO Part 24

As a web site marketing expert or as a professional internet marketer promoting your program or business on the internet you should write and submit an article about yourself at Ideamarketrs.com. Use your name as the keyword or keyword phrase. For example, use 'Who Is Joe Soap" as your title to your article promoting yourself. Write a summary about your internet marketing or web site marketing experience and how you applied that experience and training to become successful on the internet. These are just a few ideas.

Ezine article submission companies are wide open for 'branding' content. From a web site marketing perspective. When you write about yourself you cannot get more original or unique content placed on the internet. Discuss aspects like how you market online and or how you make money online. However, there is a word of caution. If you write an advertisement promoting yourself or your program or anything else at Ideamarketers.com they will probably delete your information and associated articles.

The whole point of an ezine article, which is really another word or phrase to describe a digital magazine, is to provide people with benefits and solutions to assist them with their internet marketing and web site marketing application challenges, difficulties and problems. If you are a technical writer then write a technical article about your skill, trade or craft. If you are a business consultant write a technical article on how you conduct your business consulting.

Everybody on the internet has a particular skill or talent. Take that skill or talent and magnify your efforts by writing an article about it at Ideamarketers.com or another ezine article submission company of your choice. When you create an article at Ideamarketers.com you are going to create a unique link for each article submitted. That link will then work to your advantage from a web site marketing standpoint. When you signup for your writers and publishers account at Ideamarketers.com you want to enter your back office and setup your personal profile. You can write about anything "about you" in that personal profile.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Articles In SEO Part 23

Ezine article submission companies are excellent vehicles for SEO optimized work that promotes your business because there are many people that are looking for good original content to use for their own purposes, every day on the internet. This is beneficial to you as a web site marketing expert and professional internet marketer. This is exactly what you want to happen. If you write about a subject that people are specifically looking for, they will copy your content, give you credit as the author, they can also add comments and they then submit that article to various places on the internet.

This then becomes viral marketing for you as you now have greater volumes of your keyword specific content being placed on the internet that markets your program. This is great from an SEO standpoint as the Google search engine spiders have more content to spider and so the information about your website and business moves more quickly to the first page of the Google search engine. This is effective and successful web site marketing in progress. Viral marketing is a very powerful SEO tool which you can set up as described above in Ideamarketers.com and any other ezine article submission company that you use.

As a web site marketing expert and as a professional internet marketer promoting your own business on the internet you want your information to be placed in as many areas on the internet as possible. This is exactly what viral marketing does for you. You will notice your SEO optimized information landing on all sorts of different content hosting places that you didn’t even know existed. Viral marketing produces more links for you as well. Web site marketing is about keywords, original content and links. Viral marketing achieves all of these.

You never know how far viral marketing can promote your search engine optimised keyword focussed content. In Ideamarketers.com you can write a strictly personal perspective article about any subject that you want to. You don't have to be specific in an article as is needed in a press release. You can promote yourself in your article at Ideamarketers.com as well. If you want to brand your name effectively as a web site marketing expert or professional internet marketer online, then Ideamarketers.com is the ideal article submission company to accomplish that.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Articles In SEO Part 22

So, to summarise the facts about “duplicate content” as viewed by the Google search engine and all other search engines and search engine spiders on the internet. You need to know this as an web site marketing expert and as a professional internet marketer because it is very important to your credibility on the internet. The rule of thumb regarding "duplicate content" is that if the content that you create is your original unique content, created by you, Google does not consider you placing that original content of yours to different areas on the internet in a repeated fashion in the form of content submissions like articles, press releases, on web pages, blog posts, forum posts, newsletters, etc as often as you want. This includes the content that you create and place on the web pages on your website. Google will not smite you for that.

However, if you short cut this rule of thumb and you go and grab somebody else’s content and lay claim that it is your content or you do not give the author of the content credit for his/her information, Google will identify this immediately and they will punish you severely. So the definition of "duplicate content" is to copy the content of somebody else, don’t give them credit for that content in written or audio form and then copy and paste hat content as your own. That is “duplicate content” ... nothing else.

So, as a web site marketing expert or professional internet marketer, if you are going to copy the article or content submission form another author and you want to ensure that you do not fall into the "duplicate content" error, what you need to do is copy and paste that article and give written credit to the author of that article. Then, write a response to the article that you have just copied and pasted and submit the copy and pasted article together with the comments. So give credit to the author and write comments on the article and all will be fine. You have not duplicated content.

Here is an effective web site marketing technique to use. You decide to launch a comment marketing campaign which is a very effective and successful web site marketing technique. Go to Ideamarketers and choose an article that has already been submitted to Ideamarketers.com that you would like to comment on or respond to. Copy the article to your notepad, make written reference to the author of the article, comment on the content of the article and then submit that article as your own to Ideamarketers.com. This is legally acceptable as original content by Google and all the other search engines and you will not get penalised for "duplicate content" because it isn’t.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Articles In SEO Part 21

Submit your good keyword rich specific focussed original unique content that has been SEO optimized and that provides benefits, solutions, insights and personal perspectives of your program opportunity to readers of your information on the internet in the form of ezine articles, press releases, blog posts, forum posts, newsletters, websites, free pages, etc. and people will read and see your information. They will pick up on your information and you will have just created a viral marketing tool.

Ideamarketers.com is very substantial from the fact that web site marketing experts and professional internet marketers who submit to Ideamarketers.com are also people who are looking for content for their websites and content submissions. There are thousands of people who search the internet on a daily and regular basis, looking for places that provide good content for their use. This is a good thing.

The rule for anybody, including web site marketing experts and professional internet marketers, who copy and pastes any content or material must ensure that they give the author credit for their information, by including the authors name and their respective link in their content submission. In this way you are legally allowed use other peoples content. The way not to do it is to try to hide the fact that you did not write the content and you copied a paragraph here and there.

Google will definitely identify this illegal copying and pasting method of "duplicating content". Now here is a web site marketing fact. If the content is your content, in that you have created it uniquely from scratch, Google does and will not consider you placing that original content to as many different areas and content submission companies as you like. You can do this in a repeated fashion and Google will not smite you, ever. But if you short cut the rule and copy and paste illegally, as detailed above, Google will punish you severely by banning your website or content submission for a length of period determined by Google.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Articles In SEO Part 20

The best way to do this is to write like you talk. So if you have difficulty in writing, go into a Veretekk VereConference room or use a tape recorder and record yourself talking about the benefits, solutions, insights and personal perspectives of your program opportunity and or business. In order to be effective as a web site marketing SEO services expert make sure you do not use "advertising talk" during this or these recordings. This recording of you talking can be as long as you like.

Then, return to your computer and write out or transcribe what you have talked about in or from your recording. Then rearrange your content in an organised web site marketing SEO manner that includes keyword rich specific focussed original unique content about your program that you are marketing on the internet. The major reason why people do not write is because they FEAR writing because they think that they are not good enough to write for a variety of reasons.

Writing in a professional web site marketing SEO manner is an art and will improve with time. It takes discipline, perseverance and practice to accomplish. It will then become a habit and will get easier and easier every time you write. The whole art and point of SEO or web site marketing depends entirely on your writing ability. The writing ability that you possess currently is probably less than adequate to achieve SEO success.

That’s fine. We all were at the same stage before we ventured into the art of successful web site marketing SEO writing. Just do it and keep going and you will improve. Remember, stay away from your advertising mentality when writing your content because advertising does not work on the internet anymore, period. What does work, when marketing your program on the internet, is to write good keyword rich specific focussed original unique content that provides benefits, solutions, insights and personal perspectives of your program opportunity and or business to readers and visitors to your information?

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Web Site Marketing Services Expert Clyde Thorburn Discusses Articles In SEO Part 19

The whole basis of web site marketing or SEO hinges and depends entirely on your ability to write good keyword rich specific focussed original unique content. So if you are currently in the frame of mind where you think you cannot write content you need to make a decision from the following facts. You either start writing content now or you quit as a professional internet marketer or web site marketing SEO services expert and find something else that you are more talented and equipped to accomplish.

To become an effective and successful web site marketing SEO expert relies on the fact that the whole art of SEO and achieving first page rankings on the Google and other search engines depends on your ability to consistently write good keyword rich specific focussed original unique content. This is a fact and there is no short cut or way around it. This can be accomplished in many different ways.

You can create good keyword rich specific focussed original unique content and submit that information in ezine articles, press releases, blog posts, forum posts or newsletters, websites, free pages, etc. All these methods of content submission are proven successful web site marketing SEO techniques that will build unique links for each post. These links will provide information about the program you are marketing and will point to the url of the website that you are promoting on the internet.

However, again this needs to be repeated, it all come down to your ability to consistently write good keyword rich specific focussed original unique content. So in order to be an effective and successful web site marketing SEO services expert or professional internet marketer, how do you sit down in front of your computer with a Notepad document up on your screen and start the art of writing?

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Web Site Marketing Services Expert Clyde Thorburn Discusses Articles In SEO Part 18

As a professional internet marketer or web site marketing SEO services expert, one of the best places to submit ezine articles to is Ideamarketers.com. Ideamarketers.com is owned and operated by Marnie Pehrson. So you need to signup for a writers and publishers account at Ideamarketers.com. Marnie Pehrson's system at Ideamarketers.com has been live on the internet for over ten years which is longer than any other article submission company online.

So how do you, as a professional internet marketer or web site marketing SEO services expert, submit an effective successful ezine article at Idemarketers.com. The first thing you need to do is to signup for a writers and publishers account at Ideamarketers.com. An ezine article is different to the other content submissions like press releases, blog posts, forum posts and newsletters.

When you submit your SEO optimized ezine article to companies like Ideamarketers.com you need to ensure that you have not advertised anything in that article. You want to provide the visitors and readers of your article with benefits, solutions, insights and personal perspectives that help them improve their marketing efforts on the internet. You should never compile an article or any content submission for that matter in an advertising format.

The power of ezine articles on the internet from a web site marketing SEO standpoint and the reason why you should submit ezine articles to article submission services like Ideamarketers.com is that every time you submit content on the search engines you create a unique link for each and every post/article/content submission that you create and submit. So, when you create and submit/publish an article at Ideamarketers.com each of your articles will have a unique link or url created for it.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Articles In SEO Part 17

So in order to be effective and successful from a web site marketing SEO point of view, you need to start writing articles at Ideamarketers.com to market your program. You are allowed to post Ideamarketers.com articles that have already been published by Ideamarketers.com as long as you make reference to the Ideamarketers.com name, their content and their Ideamarketers.com link. Make sure that you always refer to other people’s information, as described above, if you are using their content in your submissions on the internet.

It is unethical and in many cases illegal to use the content of an article, claiming it to be your content, without giving credit to the author of the article and credit to the company that hosts or hosted the article. Using unauthorized content is the definition of "duplicate content". Google spiders identify "duplicate content", as defined above, really quickly and Google will punish the offenders’ severely by banning your website/s or content submissions that contain 'duplicate content' for a length of time determined by Google. As a web site marketing SEO services expert, you need to be very aware of this.

As a professional web site marketing SEO services expert myself I need to clear up one critical aspect regarding duplicate content on the internet, that so many people misinterpret and do not understand. When you create unique original content that is your own original content on the internet, you can post that content on or to as many content submission areas as you like and as often as you like. When you create your own page of information, you can use that exact same content or information and post it as an article, press release, blog post, forum post, whatever, to as many related submission companies as you like. You can then post it again to another set of submission companies say a week or month later.

THIS IS NOT DUPLICATE CONTENT! That content is your content. You are the author and originator of that content. As long as you have your name permanently linked as the author of that content, you can submit it to as many content submission companies on the internet as you like (e.g. press releases companies, article companies, newsletter companies, blogging companies posts, forum companies, etc) and as often as you like. Also, if you change a few words or add a paragraph to your original content at any time, this is seen by the search engine spiders as new and original content as well. You can then post that edited content as many times as you want and as often as you want as well. This is a web site marketing SEO fact that many people, including so called SEO gurus, do not understand and also do not believe.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Articles In SEO Part 16

As a web site marketing SEO services expert or professional internet marketer, you must ensure that you do not create your content for your ezine articles in an advertising manner. If you do the following will happen. There are real 'live' people who read and review your content at Ideamarketers.com. If they do not like what they read, especially if it is advertising content, they will not publish your article. So your SEO optimized content needs to contain benefits to people who are managing their own SEO or any internet marketing business.

At Ideamarketers.com there is a facility called the "Publishers Tool Box". As a web site marketing SEO services expert or professional internet marketer you can produce and publish newsletters in the toolbox. In Ideamarketers.com you can add your own published Ideamarketers.com articles to the toolbox. You can also add other people's articles to the tool box as well. So you can create a newsletter in a short time, say in fifteen minutes and place them in the toolbox .They will be indexed by the Google and other search engine spiders as well.

You need to know a little ‘html’ in order to produce newsletters. You can create your newsletters in Outlook Express as well before you submit them to Ideamarketers.com. You can create an unlimited volume of newsletters in the tool box at Ideamarketers.com. From an SEO or web site marketing SEO standpoint the key to successful newsletters and for any other type of content submission on the internet is to create SEO optimized focused keyword specific original content.

You can also decide to become an expert at producing or creating and publishing newsletters only. You can become efficient and effective at newsletters and this will help you as a professional web site marketing SEO specialist to promote your program successfully. The templates are all available in the toolbox, so you don't have to worry about learning how to design and create a template. So the Toolbox at Ideamarketers is an excellent effective and successful web site marketing SEO tool to use to promote your program on the internet.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Articles In SEO Part 15

By content submissions I mean press releases, articles, forum posts, blog posts, newsletters and by content submission areas I am referring to the companies that house and distribute these press releases, articles, forum posts, blog posts and newsletters. In fact this multiple distribution desire or practice is not necessary to achieve effective and successful SEO or web site marketing of your information on the internet. Become an expert at one of these content submission techniques and that is all you need to do to become effective and successful at SEO or web site marketing.

Remember, do not be afraid to brand yourself and place your name out live on the internet because you will definitely need to do that. That is why it is so essential for you to do away with your 'fear factor' and to know that as a professional internet marketer or SEO web site marketing services expert you are good enough to place your information out onto the internet for people to read and use to their own benefit.

You need to realise that people are very hungry for good wholesome sincere information on the internet. People are not hungry for email spamming and advertising that tells them of the next greatest and fastest deal in world. They are not hungry for classified ads either. As an SEO web site marketing specialist you will realise that people on the internet are hungry for good relevant information that contains, within it, solutions and benefits that they can use for themselves to improve their business or themselves.

It all starts with you being a sincere professional internet marketer and SEO web site marketing services expert. It all ends with you as well. You have to become dedicated and committed to creating writing and submitting good clean crisp SEO optimized articles or content submissions on the internet that will help people improve their personal and business lives. Remember that there will be many people reading your information on the internet and the more people you can help the better it will be for you your business and obviously for those readers.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Articles In SEO Part 14

The Google spiders index your content. The Google search engine spiders index content submission areas or companies on the internet frequently because they contain enormous volumes of content flowing into them. That is why your articles must be created using the best SEO web site marketing standards possible. So when people syndicate you articles onto their websites along with your name and your links, viral marketing begins and does not stop.

What you can now do within Ideamarketers.com is to send yourself an email about your own article that you have written and submitted to Ideamarketers.com. You can take the unique links generated by each article you submit to Ideamarketers.com and place them on your website and on any other web pages, others content submission posts and or sites that you control. This is extremely powerful and effective SEO or web site marketing because what you are achieving here is the creation of backlinks from many different areas of the internet pointing back to your website.

From an SEO web site marketing point of view all you would need to do is to become a professional or expert article writer and apply the SEO or web site marketing principles that have been and will be discussed in these articles. If you only concentrate and specialise in producing search engine optimized article promoting your program, you will be successful, as they will move to the first page of the Google and other search engines quickly. If choose to only use and apply this single SEO technique correctly, you will be effective and successful in getting your information onto the first page of the Google search engine.

So from an effective SEO web site marketing point of view all you have to do is write and submit one article a day to Ideamarketers.com and you will successfully promote your program's information and benefits on the internet. That article will soon reach the first page of the Google and many other search engines. When you begin to understand what effective and successful web site marketing SEO is all about, you will probably think that you need to submit information to as many content submission places on the internet as possible.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Articles In SEO Part 13

Once you write the ezine articles correctly from an SEO or web site marketing perspective and have submitted them to Ideamarketers.com, what do you think will happen? As you are an expert in the business you are promoting and as you are not advertising but providing information and benefits to help people, what results do you think you will achieve?. People will realise that you know what you are talking about and are sincere and serious about helping them. They will therefore be more inclined to join your program than they would join somebody else’s business after reading a classified ad.

You are not another person on the internet trying to "sell them another hyped up deal" which only benefits the seller and not the buyer. There are too many deals on the internet that it becomes sickening and boring to read the same old rubbish over and over and over again. As an SEO web site marketing services expert and internet marketer you will know what I am talking about and referring to here. Search on any of the search engines on the internet and you will always find millions of the best "deals" to join "right now" and make pots of money with no effort as they will do all the work for you.

From an SEO web site marketing standpoint ezine articles are a viral marketing tool. They are a passive viral marketing tool. So, what is meant by a 'passive viral marketing tool'? You create a good SEO search engine optimized article. You submit it to Ideamarketers.com. If you have created a good SEO search engine optimized and knowledgeable article providing benefits and information to people about your program, Ideamarketers.com will 'syndicate' your article.

What does this ‘syndication’ mean and what is the benefit of a ‘syndicated’ article? Other people will read your article and use the content of your article on their websites and web pages on the internet. So, your article becomes viral as more and more people use the syndication aspect in Ideamrketers.com to promote your article through their websites and web pages. The whole aspect of marketing effectively and successfully on the Google and many other search engines as an SEO web site marketing specialist lies in the process of producing search engine optimized original benefit orientated content about your program.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Articles In SEO Part 12

Why should you as an SEO web site marketing services expert or professional internet marketer write ezine articles to promote your program on the internet and why are ezine articles so powerful, effective and successful as an SEO web site marketing and marketing tool on the internet? Signing up for the ‘Writer’ and or ‘Publisher’ account at Ideamarketers is free. It will not cost you any money to signup. Marnie Pehrson has ensured that IdeaMarketers is free in order to assist professional internet marketers and SEO web site marketing services experts as well as many other professionals and specialists in many other disciplines.

As you write ezine articles and any other content for submission on the internet you will automatically become very accustomed and experience when writing about your program. The more you write the better you will become and the easier it will become for you to write. You will realise from a writing and SEO web site marketing perspective that you must leave your advertising mentality behind you when writing effectively on the internet and for that matter, when writing offline as well. You need to inform people about benefits and solutions that your program can provide them with their efforts when marketing their program on the internet.

The only way that you will be able to write in a non advertising way is to become a master of your program and to fully understand exactly how your program works. This will provide you with the information to help people to help themselves with their marketing efforts on the internet. This is critical to your success as a professional internet marketer and or SEO web site marketing services expert. If you decide to ignore this advice and continue in your advertising mode, you will be like many other internet marketers who fail to market their businesses successfully on the internet.

How many people are posting to classified ad sites on the internet to "advertise" their programs? The answer is millions. What kind of results are these millions of 'classified advertisers' achieving? The answer is very bad results. Are they making sales? Are there thousands of people looking at the classified ads that these millions of classified advertisers send and are these people contacting the advertisers and joining their businesses? The answer to all these questions is no.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Articles In SEO Part 11

One of the great ways as an SEO web site marketing services expert or as a professional internet marketer to promote your business, opportunity, program and or product is to write ezine articles. Ideamarketers.com is an ezine or article submission company which is owned by Marnie Pehrson. She is a very intelligent and inspiring individual to know and be associated with as an SEO web site marketing services expert. Ideamarketers.com is the oldest existing ezine or article Submission Company on the internet today. They have been in business on the internet for nearly ten years.

What you need to do as a professional SEO web site marketing services expert or internet marketer is to sign up for an Ideamarketers account. Click on the 'log in' tab on the Ideamarketers.com website to start the signup process. You need to signup for a 'Writer Account' and a 'Publisher Account'. There are benefits to signing up for both accounts at Ideamarketers.com. Every time you submit an article as an SEO web site marketing services expert or professional internet marketer it must not contain advertising content. Ezine articles should not advertise anything.

The purpose of any ezine article from an SEO web site marketing point of view is to provide visitors to and readers of your ezine article with solutions, benefits and testimonials as to how your business can help them achieve success when marketing their business on the internet. In order to write about solutions and benefits of your business to readers and visitors you need to study and understand every detail of your business. You need to stay up to date with all new developments as well to achieve the required level of knowledge.

You need to use keyword terms and keyword phrases that apply or are particular to your business, opportunity, program and or product. From an effective and successful SEO web site marketing standpoint all the terms you eventually use need to be validated by your own extensive keyword research investigation before you use them in the content of your articles at Ideamarketers.com. Make sure that you understand in detail the 'back office' of your business and business website before you start writing about your program in any type of content submission on the internet.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Articles In SEO Part 10

Announce your website with press releases. Then back your press releases up with articles at Idea Marketers. This creates many back links pointing to your website. Great good fresh original focussed keyword specific content is the key to success for everything that you submit to Google, all search engines and for that matter on the internet. The more you improve in creating good fresh original focussed keyword specific content for your articles in Idea Marketers the more articles you will be able to write elsewhere for other article submission companies.

This will spill over into being able to write great content for your websites as well. This is effective and successful web site marketing at its best. In the Idea Marketers program they have a system in their back office called 'The Tool Box'. The publisher’s toolbox costs $100 a year. The toolbox is a place where you can build or compile and submit an unlimited number of news letters.

Newsletters are another very powerful effective and successful web site marketing technique. Newsletters appear at the top of their keyword category on Google and the other search engines because of the good fresh original focussed keyword specific content produced. Another effective web site marketing technique is 'Comment Marketing'. This involves writing comments to posts placed on a forum, blog, article, press release and newsletter posts.

The secret is to provide a keyword rich comment and place your links in the comment, if allowed. The Article Submitter presented within Idea Marketers sounds like a good program but you do not have to submit to so many article submission places at once. Submitting one search engine optimised article to one article submission service is way more effective from a web site marketing point of view. So I recommend that you don't use the Article Submitter in the Idea Marketers program.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Articles In SEO Part 9

An ezine article that has been written well will come to the top of a particular keyword category on the search engines in about ten days, depending on the keyword category, of course. The reason why ezine articles are so powerful is because the content is exactly the criteria that the Google spiders and other search engine spiders are looking for. This criterion is of course good fresh original focussed keyword specific content.

This is why ezine articles are such a powerful SEO technique to promote your business. Ezine article companies will remove your articles if they advertise anything. People in these companies actually go through and read what you have written in your articles. If it does not fit their standards they will remove it from their system. They are not interested in advertising and spam information or content in the articles they process.

They want to see and process good fresh original focussed keyword specific content. There are people that are constantly searching for good content on Google. That includes web site marketing information as well as information on any other topic or subject that you can imagine. There is always the possibility that your article or content can be chosen by an article submission company to form part of some content that they are compiling.

So what you have and produce with an ezine article is an additional viral program that can work behind the scenes for you without your knowledge. That's great and that is what you want to happen. You usually are informed via email that someone has used one of your syndicated articles on Idea Marketers for their benefit. This is another way of spreading your information out on the internet and is a great additional web site marketing technique that works.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Articles In SEO Part 8

People are tired of being advertised to. People want solutions to their business or related problems. They want an answer to a dilemma that they are experiencing. They need somebody else’s perspective on the difficulties they are having and new ways to solve them. So when you write an ezine article this is what you should be providing people, benefits and solutions. Don't advertise and write content to people about jumping on board with you on the latest greatest scheme and you will make them rich in one week if they click on a link and sign up.

This will and does not work. Ezine articles must be keyword specific. As mentioned before you definitely need to become an expert of the program, business or opportunity that you are writing about. You need to get to the core meaning of your program. How many times were you part of a program and you thought that it was a good business but you never spent time becoming an expert in the program or opportunity?

When you move into the area of web site marketing and you start compiling and submitting press releases and articles and many other forms of content submissions you realise that you have to move away from your advertising mentality in order to become effective and successful at web site marketing and at marketing on the internet. You need to know exactly what the core of your program is all about.

Then you want to start on the SEO journey of writing your ezine articles from the position of being a professional internet business person or web site marketing services expert. This is where the power of ezine articles can help you achieve that. If you write a good keyword specific ezine article containing three to five hundred words that provides benefits and solutions to problems for people on the internet, then you will succeed as an SEO specialist and a professional internet marketing business person.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Articles In SEO Part 7

These people will always mention your name and where or on which content submission area your content was originally housed. So it becomes viral and is all legal and allowed and acceptable. Press releases and ezine articles are like the tortoise and the hare on the Google search engine. Press releases get off to a fast start but the Ezine articles win over the long run.

To be more effective and successful at web site marketing you need to signup or join Ideamarketers article and free press release services company. The articles you submit here are a good way to produce more information out onto the internet in the form of links. Idea Marketers is owned by Marnie Pherson and is the oldest ezine article services company on the internet.

One of the great aspects about Idea Marketers from a web site marketing point of view is that you can compile a well written ezine article and it will usually arrive at the top of the search engines within a few weeks. Any ezine article will not appear at the top of the search engines as fast as a press release will. To quantify this, in my web site marketing experience, a press release will take about three days and an ezine article with the same content will take around ten days to arrive on the first page of the search engines.

However, once you have compiled and created a good article according to the basic rules of effective and successful web site marketing those ezine articles will stay on the top pages of the search engines for much longer than do press releases. The reason why an ezine article holds its top search engine ranking longer than a press release is because it is not written as an advertisement. Writing an article with the 'advertising mindset' is one of the worst things you can do from a web site marketing stand point.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Articles In SEO Part 6

What you can do is go back to each of those articles and edit the article. By edit I mean add a few sentences or paragraphs of original keyword rich content. Hand submit or index that article to Google again. That article will definitely come back up onto the search engines again as long as you are keyword specific in the content of your article. You can change and or edit your articles at any stage that you want to and this obviously applies to Ideamarketers as well.

You can apply this SEO technique with press releases, blog posts and forum posts as well. Most content submission sites have an edit facility that allows you to edit your content at any time. An Ezine article will not achieve top search engine ranking very quickly. They drift at the lower rankings for a while but once they hit the first page they are powerful and they 'stick' for a long time in the related keyword category on the search engines.

You will then experience great exposure for quite a while when your articles reach the first pages of the search engines. Ezine article writing is a good way to achieve notoriety on the internet. Authors on the internet are always looking around on the internet at other people’s information and content. What I have noticed with many of my articles is that people on the internet will go to my articles and grab my content and place it on their submission areas.

There is nothing wrong with this as they have used my name and my content and placed it on their submission website. The spiders love this and this will increase your search engine ranking. There are probably people that have been hired by certain internet submission companies who are paid to search the internet for good original informative content. Your article could be distributed thousands of times and the more the better for you from a search engine ranking and web site marketing SEO point of view.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Articles In SEO Part 5

Most people think that if they just create a website or write an article or post on the internet that the search engine will automatically see it and spider it. WRONG! You have to hand submit your unique links as you create them. If you are using an automated link submission service to submit your links automatically to Google then you need to STOP DOING THAT RIGHT NOW! Hand submission to the Google search engine takes precedence over automated submissions and is way more effective.

At the bottom of each article in Ideamarketers there is a statement that states "Digg this story". ‘Digg’ is a good place to submit your articles as well. Click on the word 'Digg' and signup with them to be able to submit your articles to them in the future. 'Digg' have an area where you can submit your content to your own blog as well. You will receive comments from 'Digg' readers about your content, article or post occasionally as well. Digg is a good Comment Marketing area where people actually read your content and comment on it.

You can also comment on other people’s articles as well in Digg. However, when you go to Digg and submit your article be sure and write a pointed article and place a few links in your article content. When the spiders come and spider their material on Digg they will index your links as well resulting in the ranking of your article and website climbing closer to the first page of the Google search engine.

Wherever you create content also place as many links as possible in that content, using common sense, to cater for the search engine spiders. Building unique links is a vital and powerful factor of effective and successful web site marketing. Once you have created say two hundred articles and they have done their job by attracting the search engine spiders and they have achieved the search engine ranking that you planned for, they will start to slide down the search engine rankings after about 18 months.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Articles In SEO Part 4

I write the articles for my client and my client gets the credit. That is the whole focus of being a web site marketing SEO services expert. When writing and submitting articles or content for any other content submission area on the internet such as press releases, blog posts and forum posts, write all your content or your post onto a Notepad or WordPad document first.

Do not use a Microsoft Word document because it messes up the content with additional 'white space' and could cause submission problems. The reason is that many of these content submission companies including Ideamarketers have a 'time out' period where you must complete the article in the area provided within a certain time. So write your article beforehand and then copy it from your Notepad and paste it into the respective area provided on the content submission site of the related submission company.

On average, around 300 words is usually adequate for an Ezine article but is not a hard and fast rule. Most Ezine article submission sites have a minimum of 200 words and a maximum of 10 000 words per article. Writing more or less than the standard set will result in your article being rejected. With an Ezine article you can sprinkle more of your personality within the content of your article compared to the content of a press release, which is not personal at all.

Remember to hand submit or index the unique links created by your articles to the Google search engine. If you don’t hand submit your link every time you create one it can take Google eight to 12 months to see or spider your website. When you hand submit or index your links to the Google search engine, you are saying to the Google search engine spiders, here is my website, it is live on the internet and here is my information Mr Spider, so go have a look at it and rank it please.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Articles In SEO Part 3

This obviously goes for Ideamarketers as well. When compiling your content for Ideamarketers you are not allowed to place your links or use ‘html’ in the text of your content. If you do they will not accept it and your article will be rejected. However, what you can do is when you sign up for your Ideamarketers publishers and or writers account you will be able to place a default signature, which you create, at the bottom of each article. Most article submission companies have this aspect of creating a signature.

In this signature you are then allowed to place your full name, your telephone number, a brief description of yourself and you can place a few links, the number of which will be determined by the article submission company. Vital information to include from a web site marketing SEO standpoint. This is where you can place the link/s to your website/s, in your signature.

To ensure effective and successful web site marketing you want to ensure that when writing and submitting content at Ideamarketers and to any article submission company on the internet, that your content contains good original keyword specific information explaining the benefits of your product, service and program to the readers. The more you write articles the better will get at it and you will improve over time. When you write these articles keep one thing in mind.

Make sure that you do not advertise. By writing articles you will be branding your name on the internet which is another vital web site marketing technique. You are also building unique links that refer or point to the website that explains your product, service, business and program. As a web site marketing SEO services expert this is one of the areas where I write articles for my client. This is called 'Ghost writing'.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Articles In SEO Part 2

Whether you are creating a title for a website, an Ezine article, press release, blog or forum the keywords in that that title is the keyword category that you will land on in the search engines. This is vital to successful web site marketing. So, again, be very keyword specific with your title. As far as the content you create and submit anywhere on the internet make sure that it is original, keyword specific content.

The entire web site marketing SEO process I am teaching here is called 'building links'. Another term that refers to this type of SEO technique on the internet is 'Organic search engine Positioning'. To explain this further, every time you write content in the form of press releases, articles, blog posts and or forum posts each of those content submissions creates a unique link that points or refers to that content submission item only.

That content in all cases is about your products, services, program and website and must also have your website link in the content. When the spiders ‘spider’ that unique link after you have hand submitted it to the Google search engine it will find the link and scan your website content for keywords and keyword phrases. This places the ranking of your website and the ranking of that specific content submission item or post higher in the search engines and obviously on Google.

As a web site marketing SEO services expert you need to know that the more unique links you have of this nature the closer your submission posts and website will get to the first page of the Google search engine. To log into your Ideamarketers publishers account you need to enter your username and password. First read the 'submission guidelines' to all content submission sites or companies before you submit your content on a regular basis to these areas.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Articles In SEO Part 1

What exactly is an Ezine Article? An ezine article can be a very personal content submission and is another vital aspect to successful and effective web site marketing. To be really effective with an Ezine article you want to make sure that you move away from your 'advertising' mentality when writing the content for your article. Ezine article submission companies on the internet have strict content submission guidelines.

They certainly do not want to see advertising jargon in your article. They want to see good original credible information. The management of Ezine articles want solutions to problems. You want to make your article simple to understand as well as effective from a web site marketing SEO angle as well. You want to be very personal with your article but at the same time you definitely do not want to advertise your service, product and or program.

You want to get away from writing classified ads in an article. I use and recommend that you use http://www.ideamarketers.com which is owned and managed by Marnie Pherson. Ideamarketers is the old ezine articles submission company on the internet. This is a great place to write your articles and become famous as an author and a web site marketing SEO services expert.

Ezine articles will not arrive at the top of a keyword category in the search engines as quickly as press releases do, but once they get to the top of the search engines, they will stay there. Basic rule of thumb from a web site marketing SEO perspective is again to compile keyword specific titles. This applies to any content that you create on the internet.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Podcasts In SEO Part 29

The more benefits and the more solutions you can give people in a non advertising manner to help them solve their challenges and problems in SEO and in promoting their program on the internet the more successful you will be. If you do a great SEO job, people will find your information and they will call or contact you for advice and guidance. This is how you increase your sphere of influence on the internet.

When people start contacting you regularly then your sphere of influence is increasing and that is exactly what you want as an SEO specialist and internet marketer. Other than applying all the web site marketing techniques that I have and will still teach you remember that knowing all the details of your program 'inside out' at all times plays a major role in creating a large sphere of influence on the internet.

The more professional you become regarding the details about your program and with the web site marketing techniques required to market your program effectively and successfully, which includes podcasting using TalkShoe Radio, the more successful you will be. Remember that people need structure when joining a new business on the internet so you need to give them information in an organised fashion that will satisfy this requirement.

This means that most people will appreciate detailed step by step instructions as far as web site marketing goes and as far as successful internet marketing is concerned. So, from a web site marketing standpoint you need to first signup for a TalkShoe Radio account. Then start broadcasting live or in recorded fashion your keyword specific information on TalkShoe Radio. Then place your podcast links and/or upload them on all your written and audio (talk about your url or link in your podcast) content submissions and you will see your information land on the first page of the Google search engine quickly.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Podcasts In SEO Part 28

If you tag a podcast correctly, that means using the validated keywords and keyword phrases that you have established, you will be effective and successful from a web site marketing standpoint. Those podcasts and related links will land on the top of the Google search engine very quickly. One advantage of this from a web site marketing point of view is that when people find your podcast and the related information, they will download it and you will be paid via PayPal by TalkShoe for each of your podcasts that has been downloaded.

The main and most important advantage is that people will notice and appreciate the value to them of what you are doing by informing them on how to improve their promotional efforts on the internet by joining your program. They will listen more attentively to your podcast and the chances of them applying what you recommend will be greater. If you do a good SEO job of preparing your live and recorded podcasts and you deliver your live and recorded podcasts in an informative and keyword specific manner this will ensure effective and success web site marketing for you. This will result in you also achieving internet marketing success.

The better you are at optimizing your podcasts for effective web site marketing, as well as all your written submissions the more notoriety you will receive from people visiting and listening or reading your information. All this will lead to your information achieving better search engine placement. Do not think that you can just place a whole lot of validated keywords and keyword phrases in your written content or audios that make no sense, as part of your podcast and think that you will automatically achieve first page ranking on the Google search engine because this will not happen.

The content must be original in each case and it must be informative to readers and to the search engine spiders as well. You need to be aware from a web site marketing stand point that the better the job you do with the content or audio submissions that you prepare and deliver and the more you know about your program the more effective and successful you will be as a web site marketing services expert and professional internet marketer.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Podcasts In SEO Part 27

The only reason why you should be afraid about talking about your program is because you do not know everything about your program, opportunity or business. You need to know all the specific details of your business which includes keeping up to date with all new developments as well. If you know your program inside out, you will be able to answer all related questions quickly and confidently. In order to deliver an effective search engine optimized podcast you need to know your business one hundred percent.

A podcast is a live or recorded audio presentation on the internet. There are a particular set of search engine spiders that pick up or index audio presentations. When you create your podcast link that audio presentation is live on the internet and the search engine spiders will pick up that audio broadcast and spider it. From an web site marketing standpoint, you need to have your keywords and keyword phrases in your broadcast so that the spiders can index those keywords causing your website to move up closer towards the first page of the Google and other search engines.

There is another way to host your own SEO optimized podcasts. If you have your own web hosting setup or company you can upload and host your own podcasts on or in your own web hosting company. In this way from an SEO perspective you have total control of the content that you place in your podcasts and the responsibility of hosting them. When you host your podcasts with TalkShoe radio you are obviously bound by their rules and what they want to do with your podcasts.

From a web site marketing point of view, once you have created your podcast you will treat that podcast exactly like you would treat a webpage, press release, article, blog post or forum. Your podcast, like all your written content submissions creates a unique link. Hand submit that podcast link to the Google search engine just like you do with your links generated from your content submissions every day for search engine placement.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Podcasts In SEO Part 26

People visiting your podcast page can then download your presentations or podcasts. This is great for effective web site marketing. Every time a person downloads one of your podcasts you get paid for that download by TalkShoe Radio. You only get paid a few cents per podcast but over time this can accumulate to a few hundred dollars a month. Podcasting is another web site marketing technique or method to deliver your information out onto the internet.

You need to make sure that you setup your podcasts correctly with TalkShoe Radio. Once you land on the home page of TalkShoe Radio the area around the words that state "upload new image" is called your 'tag' area. Before you deliver a podcast you must tag your presentation correctly from a web site marketing point of view. Part of the description in your tag area must contain validated keywords and keyword phrases that you will use throughout your podcast and all your written content submissions on the internet.

You need to plan setup and deliver your podcast in exactly the same way as you would approach any web site marketing campaign for your website that promotes your program, opportunity or business. Here you need to be very keyword specific with your titles and Meta tag descriptions. In the tag area it has a setup phone number. Then you would setup or be given a ‘Call ID’ for each presentation as you complete it or set it up.

Once you have configured your tag area you then make a phone call to TalkShoe Radio using the telephone number listed in your tag area. Then you give them your call ID and also your own telephone number as a password. Once you have completed that, a screen will pop up stating "are you ready to do your live broadcast". Click 'yes'. The broadcast will not start until you are ready to start it yourself. Many people will by shy and fearful of delivering live broadcasts or podcasts to promote their program in an SEO way.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Podcasts In SEO Part 25

Do you really understand how podcasting can be used as an effective and successful web site marketing technique to market and promote your program, opportunity or business on the internet? So what is a podcast? A podcast is a recording or a live presentation or audio broadcast of the information and benefits relating to your internet or offline business or businesses.

A podcast is a recording or a live presentation that you present or broadcast after dialling a number to connect to TalkShoe Radio to deliver your podcast. TalkShoe Radio is a very effective web site marketing tool. You can set up a free account with TalkShoe Radio to be able to broadcast your podcast. So setup a free account at TalkShoe Radio. Then use your telephone number to dial in to TalkShoe Radio to make a live podcast or deliver your recorded podcast.

You can use your free Veretekk VereConference room to record your SEO optimized podcast which you eventually submit and upload to TalkShoe Radio. TalkShoe Radio will host and broadcast your SEO optimized podcast out over the internet. From a web site marketing standpoint a live or recorded podcasts are equally effective and successful. Obviously during a live broadcast people log into your presentation and you can communicate with them live for everybody to hear and listen to.

TalkShoe Radio is there for a very effective and successful way to get your message out about your program and at the same time it is an effective web site marketing technique. You can deliver your message, live, to people on TalkShoe Radio and it is also a highly effective way to achieve first page ranking on the Google and many other search engines. Once you have created and broadcasted your podcast TalkShoe Radio will build you your own SEO optimized web page to contain and market all your podcasts.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Podcasts In SEO Part 24

You are providing them with information, services and tools created by Tom Prendergast and Mike Darling of Veretekk to help them promote their business successfully on the internet. So, remember all the information that I have discussed above when delivering your Talk Shoe podcast. You never want to advertise on Talk Shoe Radio. You want to become an internet professional and/or web site marketing specialist and provide information to your listeners.

Inform your listeners as to how your program can benefit their business. It is as simple as that. This makes good internet marketing and effective web site marketing. Remember that you need to think outside the box when marketing your program on the internet. You need to promote your opportunity in a different way to achieve better results. If you use the same techniques that everybody else is using then you will get the same results that everybody else is receiving. Those results are pathetic. So, when marketing, think of different promotional techniques and methods to inform people of your program and its benefits to them.

Using Talk Shoe Radio is one of these 'out of the box' techniques. So use it properly as a web site marketing services expert and internet marketing professional. Remember that you do not have to make a live broadcast on Talk Shoe Radio every time you want to inform people about your program. You can record it in your own free Veretekk VereConference room and then upload that recording or file to Talk Shoe Radio and they will place it as a podcast on your own TalkShoe Radio page for you to use as you like.

So here is a summary of all the important aspects of being a professional web site marketing specialist and internet marketer when using Talk Shoe Radio to broadcast your information over the internet using podcasts. Research and validate all your keywords and keyword phrases. Use those validated keywords and keyword phrases in your podcast broadcast. Make sure that you don’t advertise your program but provide information and benefits to people as to how your program will help them improve their business presence on the internet. That’s it.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Podcasts In SEO Part 23

Very few do and it is highly unlikely that you have. Why not? I'll tell you why. These systems 'advertised' by these emails don't work. So, you need to remove the advertising mentality from your thoughts and actions if you want to be a successful and effective professional internet marketer and/or web site marketing services expert on the internet. Another aspect of SEO and marketing on the internet is that of leads. Have you ever bought leads on the internet to market your business to? Were those leads effective? No. Of course they weren’t.

These leads have been sold and used by millions of other people on the internet, just like you. So how can they be effective? The lead companies make money every time they sell them and that is all. The privacy of the leads/people are invaded and they don’t want to be contacted and sold to at all. It is a spiralling circle of frustration for all involved. No wonder the internet has such a bad reputation! It's because of practices like these from greedy money mongers that cause this poor condition on the internet.

This is where the leads generated by Veretekk are so great. They are spam compliant, meaning that people have opted in (and can opt out at any time) and they are people that usually have a business that they are trying to promote on the internet. When you phone those leads they will know who you are because you have been legally contacting them and providing them with free tools to help them promote their business and not your business.

When you phone them they will know who you are because of your sincere contact with them to help them succeed in promoting their business on the internet. This leads to no rejection and no frustration and the result of this ethical method of internet marketing is a good business partnership. This is relationship marketing at its best. This is what Veretekk is all about. People in your Veretekk organisation will therefore know that you are not trying to sell them something but that you are helping them with information and services.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Podcasts In SEO Part 22

You will not be able to market your website, be it your own or an affiliate website and your web site marketing campaign will be fruitless and totally ineffective. Remember that the content of your website, being keyword specific, is just as important as the name you use for your domain. When you choose a domain for your new website, make sure it contains the most effective keyword phrase that you have validated to promote your website and opportunity.

So, it is very important from a web site marketing standpoint that you to develop and configure your website so that it is unique and is as different as is possible from all the billions of other websites out there on the internet. You can access freeweb.com to create your own page and/or website or you can use the Veretekk freepage a well. There are many free “website maker” programs on the internet. Once you have created your website correctly from an SEO standpoint then you can deliver your podcast speeches or talks emphasizing and using the keywords and keyword phrases that you have validated SEO wise.

Let us now discuss 'Advertising' on the internet. Do you use classified ad systems to promote your opportunity and/or business? Classified ads on the internet don't work. Why? Everybody else is also using the classified ad system to promote their businesses ad well. A good example is Craig's List. Why practice the same methods that everybody else is doing to market their information? Do something different.

Think out of the box as far as your web site marketing application and marketing programs are concerned. Also, everybody is advertising instead of "informing". From a web site marketing and marketing viewpoint, information is in great demand on the internet. Advertising is not. It is dead. For example, to prove my point, how many people have actually signed up for a program that has been advertised by the millions of emails (most of them spam) that they/you receive in their/your inbox every day.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Podcasts In SEO Part 21

You need to analyse your website or websites to determine whether they are web site marketing friendly or not. Other than all the glitz and glamour and banners and videos and other fancy stuff you need to check it for SEO effectiveness, otherwise it will not be seen or visited by anybody on the internet. Check that the title of your website is keyword specific promoting whatever it is that your website is about.

You have to check that your service is actually searched for by investigating the validity of those keywords and keyword phrases with more than one keyword selector tool. Make sure that your Meta tag description is also keyword specific and also that the content of your website has those validated keywords and keyword phrases in it. Then make sure that your website has the correct and effective robot tags to attract the search engine spiders for SEO.

Then make sure that you list all the keywords that you have researched and validated in the backend of your website. You do all of this by accessing the html of your website through your website hosting company. This is all crucial and extremely important to the success of your web site marketing website campaign. This is why joining an affiliate marketing company where they give you a webpage for yourself to market makes absolutely no SEO sense.

Why? Because they will not give you FTP access to make the changes detailed above and you will not be able to market your own affiliate page one hundred percent on your own. All they do is market their own page. So you need to clone whatever your affiliate website is, with their permission of course, upload it to your own website hosting company, then optimize it for the search engine spiders as detailed above. If you don’t do this you are wasting your time and efforts.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Podcasts In SEO Part 20

Many people have an issue with writing as that they feel insecure about writing and don’t want to write and place their information on the internet for other people to read. Here is the opportunity for those people to talk about their business, service, product and opportunity through the means of a podcast with TalkShoe Radio instead of writing about it. They can also achieve the desired SEO results from this form of marketing as well. So how can you use your podcast link as a web site marketing technique to capture top positions on the Google search engine? Use all the keyword and keyword phrases that you have validated in your discussion about your business during the production of your podcast.

Those people who are fearful of writing should learn to talk as they would write about their business and to include all their validated keywords and keyword phrases in that speech. Use a reputable Keyword Selector tool to validate your keywords and keyword phrases to make sure that the ones you use are actually searched for by visitors to the internet looking for your type of business, opportunity, service, product and or program. This is vital to any SEO campaign and if keywords are not researched properly your web site marketing campaign will fail. Type the phrase "Keyword Selector Tools" in the Google search box and you can then test and use the tools that show up in the results of your search.

There are many good free keyword selector tools used by web site marketing specialist so you do not have to pay to use any of them. You want to find high traffic keyword categories specific to your internet business. Everything about web site marketing and search engine marketing and web site marketing on the internet is about a very focussed keyword specific effort. Use the wrong keywords and keyword phrases and your SEO campaign is useless. I repeat. No proper keyword research and you conduct a pointless SEO campaign as it will not be effective or successful.

From a web site marketing perspective you need to have a very clear vision of where or exactly what category you want your presentation and keywords and keyword phrases to land on in the search engines. You need to develop the skill and habit to create, design and look at your business websites from a search engine spider point of view initially and not from a visitor or human aspect. To be effective with your web site marketing campaign you need validated keywords and keyword phrases that you know are used by visitors when they search for your type of business on the internet.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Podcasts In SEO Part 19

This is critically important to the success of any web site marketing campaign. When you create your TalkShoe Radio account you need to tag the title of your TalkShoe Radio show with a keyword phrase that you have validated. Then use this keyword phrase and other validated keywords and phrases during your discussion in your podcast when you promote your program, service and business opportunity. This is absolutely critical to ensure the web site marketing effectiveness and success of your podcast. You will do a series of call ins to TalkShoe Radio. This can be once a day or once a week or as often as you want to schedule and produce them.

Do not talk about your opportunity in an advertising manner but provide your listeners with more information on the benefits and solutions that they will accumulate in order to solve their internet business problems and issues as a result of joining your business. Explain to them that the benefits of joining your business will solve their internet marketing issues and problems. This is part of conducting yourself as a professional web site marketing specialist and or as a professional internet marketer. Don’t sell to them, market benefits and solutions that help people. Once you have completed your TalkShoe presentation TalkShoe will upload your podcast.

A podcast link is the file that is uploaded with the http://www address in front of it. Each of your podcasts will have a unique link created for it. You need to use that link to promote your business in an effective successful web site marketing. Place that link on all your content submissions about your business such as your business website, articles, blog posts, forum posts, press releases, newsletters, sequential emails, etc. From an SEO standpoint there is a particular group of search engine spiders that index live audio broadcasts on the internet.

What happens is that you will distribute your live podcast broadcast onto the internet by placing those related links into all of your content submissions that you create. These particular audio search engine spiders will find and index all your podcast links. That is the job of these search engine spiders and is part of the web site marketing process. So if podcasting is the only web site marketing technique that you apply to your internet business you will achieve very good and many top search engine rankings on Google and on many other search engines as well.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Podcasts In SEO Part 18

Podcasting through TalkShoe Radio as an ideal SEO way to achieve first page positions for your web site on Google and on other major search engines on the internet as well. Here you do not have to write articles and posts and different types of content submissions to achieve first page search engine ranks for your web site. TalkShoe Radio is a talk service where you can upload live and pre recorded MP3 audio presentations onto a web page that TalkShoe Radio will create for you.

You dial in on a telephone number given to you by TalkShoe Radio and then present your own live interactive radio show in an effective web site marketing manner where you inform people of the benefits and solutions that your business can provide them, if they join your business, when they market their businesses on the internet. TalkShoe Radio offers all its services to you for free. When people download your podcasts to listen to them, which makes great SEO sense, TalkShoe Radio pays you a small amount for each download. They usually pay between of two to five cents a download.

So using TalkShoe Radio to promote your internet business is an effective and successful web site marketing technique to achieve top positions on the search engines for your business. As an added benefit you also get paid a little every time someone downloads and listens to the information about your business. You cannot get better SEO than that and to top it all it’s all free. The telephone number that you receive from TalkShoe Radio will be your TalkShoe ID.

As mentioned before you can present your podcast live after dialling into TalkShoe Radio or you can pre record your podcast in your free Veretekk VereConference room and then upload the MP3 onto the specific web page that TalkShoe Radio will create uniquely for you. You need to tag your live or pre recorded podcast presentations from a web site marketing point of view. TalkShoe Radio realises the importance and effect of web site marketing and therefore provides the tagging option to create your validated keywords and keyword phrases in order to achieve first page rankings on the Google and other search engines.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Podcasts In SEO Part 17

What happens is that these keywords and keyword phrases are picked up or indexed by the Google and many other search engine spiders. It is critical that you as a professional internet marketing business person or web site marketing specialist know all about your program, product service and business in extreme detail. The best way to become a master about your program is to attend all the related training sessions and educational programs that your business offers and delivers.

You need to know more about your own program than anybody else does because you will need to explain all the details to people who ask you questions as potential prospects and customers or as critics of your business. You also need to make sure that you keep up with all new developments in your business as they occur. By showing your knowledge of your business to potential prospects and customers you magnify your credibility and reliability to them.

Once you have completed your podcast and uploaded it to TalkShoe Radio they will build you a personalized web page. That web page will contain links to all your presentations or podcasts. Every individual podcast that you produce will generate its on unique url. From a web site marketing point of view you can use that url in many important and effective SEO ways. You can place that url as a link in a web page. You can place it in a website, press release, blog post, article post, forum post or newsletter.

If you have tagged your podcast correctly and you have written a keyword specific title and meta tag description for your podcast and included those keywords and keyword phrases in the audio or speech of your podcast, you will achieve a first page position, for that podcast or for the post that houses that podcast url or link, on the Google and many other search engines.

Each podcast that you produce with TalkShoe Radio 'stays live' forever. This is great from an SEO perspective. The more areas you place your url or podcast link the more backlinks you have pointing to your opportunity and the quicker your business website or posts containing information about your business will get to the first page of many of the search engines, including the Google search engine.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Podcasts In SEO Part 16

The management of TalkShoe Radio are dedicated to giving internet marketers and web site marketing specialists a free service to help them promote there program, product and/or busines on the internet. Once you have signed up with TalkShoe Radio you will be issued with a telephone number to call in to TalkShoe Radio. Upload your podcast in MP3 format that you have already pre recorded in your own Veretekk VereConference room and saved onto your PC. You can also upload your podcast as you produce it live.

So if you pre record a discussion on an important SEO or web site marketing technique you then need to upload it to TalkShoe radio. Browse through the file on your TalkShoe Radio page enter it accordingly and they will upload it for you. Remember that this whole service from TalkShoe Radio is absolutely free and will cost you nothing. As a professional internet business person or web site marketing services expert you need to get over your fear of talking in order to produce your podcasts.

You need to know that podcasting is a very good way to build your business as it is extremely effective and successful as an SEO technique. You have the ability to tag your podcasts properly. Tagging your written article or audio podcast means that you must use a keyword specific title. This is vital to the success of any SEO campaign which should include podcasting as a marketing mechanism on the internet. To further enhance your tagging efforts you need to be keyword specific in your Meta tag description which is a few sentences describing your title and what your posts or podcast is about.

Remember to use the keywords that you have validated and proved that people are actually typing them into the search box of the Google search engine when they want to find information on your business. It is totally pointless and a waste of time to use keywords that you think are great and describe your business in your title, meta tag and content of your post or podcast if they have not been validated using a reputable Keyword Suggestion Tool.

So when reference is made to keywords it is under the assumption that you have always validated them before you use them in any SEO campaign. You can place an unlimited volume of tags at TalkShoe Radio. You can produce a podcast of any length. What you can do with your podcast at TalkShoe Radio to make it more SEO effective and attractive to the search engine spiders is to talk about your program, business and or service using your validated keywords and keyword phrases. This obviously applies to your written posts as well.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Podcasts In SEO Part 15

So mention your links, mention your website, mention your urls, mention your keywords, etc. This is good, effective, successful web site marketing practice. So together with your press releases, blog posts, forum posts and articles your podcasts are another SEO effective way to market your program and business. Also don’t forget to hand submit all the urls, every day, from your press releases, blog posts, forum posts, articles your podcasts to the Google search engine at Add Url.

You need to first setup your own TalkShoe Radio podcast page with keyword specific content about your program and business opportunity. Once you have setup your own page you will add episodes as you create and deliver new podcasts. You will then upload each podcast you do onto your TalkShoe Radio podcast page. This will improve your web site marketing effectiveness. The way to include a sizzle call in your podcast is to scroll up to the "Home Business Pros" section on the TalkShoe Radio page and upload it in that section. You can also use your own free Veretekk web conference room and record the sizzle call, save the file to your PC and then go to your TalkShoe Radio Podcast page and upload it.

Any recording that you have or like, on any topic, can be uploaded onto your TalkShoe Radio Podcast page. As a Veretekk subscriber you can sign up for a free web conference room every twenty four hours. Use your webs conference room to record anything you want to and then upload the url of that recording into your TalkShoe Radio Podcast page. This needs to be done to improve your SEO rankings. There are other podcasting companies like TalkShoe Radio that also host your podcasts and recordings.

Companies such as My Podcast Dot Com is another podcasting company that you can use as well. They also offer a free service. Choose a username and password for yourself and you are set to go. One of the good things about My Podcast Dot com is that you can write more text about your podcast with them and they also give you a free recorder to use. The free recorder uploads automatically to the My Podcast Dot Com page. So place and produce your podcasts on TalkShoe Radio and on My Podcast Dot Com. You want to use as many SEO effective techniques and tools as possible to ensure better search engine rankings for your internet business.

From a web site marketing and professional internet marketing point of view, remember not to advertise when promoting your program and business in a podcast or in written content. Blatant advertising does not work on the internet anymore. Inform people, don’t sell to them. Provide benefits and solutions to business problems that people are experiencing. Show them that as a result of joining your business you can help them solve their business problems. This in turn will improve their business and provide a better chance for them to make a profit.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Podcasts In SEO Part 14

This is effective and successful web site marketing. If you do not submit your urls, that means all types of urls, to the Google search engine, manually, Google could take up to nine months to spider or index those websites, posts, articles, etc. As a web site marketing specialist, this is suicide. Don’t wait for the Google spiders to visit your information in their own time. Hand submit all your urls to Google at every day as you create the new content or audio information.

What you are doing when creating and submitting your podcast effectively, is that you are building links. That what web site marketing is all about. Three things, keywords, original content and links. It is as simple and as complicated as that. The link building process is where you gain or obtain search engine positioning for your websites and posts. People listen to your podcasts can also download them. TalkShoe Radio will pay you every time a person downloads any of your podcasts.

This is a free service that TalkShoe Radio offers, you don’t have to pay them a single cent. Amazing. What more could you ask for as a professional web site marketing web marketing services expert. So you get paid for podcasting your own business opportunity and/or program. The amount that TalkShoe Radio pays you is very little, around two to five cents per download, but they are still paying you to promote your own business. You cannot get better than that.

A free system that pays you for using their system. what you can do with your podcast to be even more effective is to mention the address of the urls when you are talking about your business and creating the podcast. You must remember that every word that you talk when creating the podcast is the same as writing a word on your posts that you compile. The SEO effect of the spoken word in a podcast has the same importance and effect from a web site marketing standpoint as written words and text in your posts that you compile and market on the internet.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Podcasts In SEO Part 13

What will happen is that in a few weeks time you will find your information on the first page of the Google search engine. All you did from an SEO perspective is dial the number that TalkShoe Radio gave you, make the recording, ensure that you were keyword specific when talking about your business or opportunity and that landed your web site on the first page of the Google search engine. That’s all it takes. You need to podcast regularly to ensure even more first page Google rankings.

So, you need to commit to spending time talking about your business on the telephone in order to ensure web site marketing success. This is a very effective SEO technique and it works extremely well as a way to promote your business or program on the internet. As a web site marketing specialist or as a professional internet marketing business owner you can now move your SEO campaign up to the next level.

You can download your podcasts, save then on your PC and then place or include the urls for your podcasts on all the posts you write. The posts that you write promoting your business or program would be pres releases, blog posts, forum posts and article submission. Linking is one of the major ingredients for successful web site marketing. Placing your urls of your podcasts in all the information you write about, on the internet, is a 'must' as a web site marketing and web marketing services expert.

Don’t forget to place the urls of your podcasts on your website as well. This is very important and works extremely well from an SEO view point. What you also need to do as an SEO specialist and as a professional internet business person is to submit each of those podcast urls, as you create them, to the Google search engine. This informs the Google search engine audio spiders that there is new content about your business or program that they need to index.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Podcasts In SEO Part 12

As soon as the 'DJ' voice has introduced TalkShoe radio, your podcast starts and is live. Go ahead and talk about your program, opportunity, product, services and or business. Here is how to make your podcasts with TalkShoe radio really effective for web site marketing. You need to know exactly what your program, business or opportunity is about. You nee to become a professional business man or woman or SEO specialist that has really taken the time to understand and learn what your opportunity is all about.

You need to know more about your program than any body else on the internet. You have the opportunity with TalkShoe radio to signup for a free podcasting system. When you spend your time podcasting the following things will happen for you. You do not have to be a guru at speaking you just need to talk about your business in a professional manner. If you can talk to friends and family on the telephone then you can compile a podcast. It is that simple.

The more you practice and talk the better you will become and the easier it will get. You can talk for as long as you like. From a web site marketing point of view use the validated keywords and keyword phrases of your business to make it more attractive to the search engine spiders. TalkShoe radio will then build a page for you when you sign up and create your free podcast system. As a web site marketing specialist, remember to write tags, which are keywords and keyword phrases, on your TalkShoe page before you setup and start your podcast.

Use those tags, keywords and keyword phrases in your audio broadcast when you talk about your business. This is another successful SEO technique. Once your podcast is finished, the recording of your podcast will appear an hour later on your TalkShoe generated free podcast system page. You can then ‘click’ on the recording and listen to it or you can download it to your computer for later use. So now you need to produce many podcasts through or with TalkShoe Radio. What will happen is that the search engine spiders that pick up and index audio presentations in the form of Podcasts, will obviously find your information and that is exactly what you want to happen.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Podcasts In SEO Part 11

Podcasting is a system and a good effective web site marketing technique where all you have to do is dial into a phone number and talk about any program that you want to promote on the internet. As a result of doing that SEO task you will achieve top positions on the search engines and traffic to the website of the program or business that you were promoting. Podcasting is when you record your audio presentation or broadcast in an mp3 format and then save it somewhere on your PC. You now have the resources as a web site marketing specialist to create a hugely effective and successful podcast.

A podcast is an audio recording that you host on a different server and turn your audio into a url with an 'http' format. That is all a podcast is. TalkShoe Radio cuts through and eliminates all the complicated technical difficulties of creating and hosting your podcasts for effective web site marketing. All you need to do to is become a member of TalkShoe radio for them to host your podcasts. Signup for a free account at Talk Shoe Radio TalkShoe radio is totally free with no charges at all. So you need to signup at TalkShoe radio for a free podcasting system and use it as another very valuable SEO technique.

Talk Shoe Radio will give you a number to dial into and issue you with a Talk Cast ID. It is a simple process once you have signed up. When you want to start recording your podcast, you will need to log in to the TalkShoe back office and call the telephone number that TalkShoe gave you. Give them your Telecast ID number. Your telephone number as your password. Then a black screen will pop up in front of you with instructions on it to make a call to TalkShoe Radio where a person will then answer that call.

The person will ask you for your Talk Cast ID and you punch that number into the TalkShoe Radio system. Then you are asked to enter your telephone number as well. You are then ready to start your podcast. 'Click' on the black screen and another screen will pop up in front of you. At the top left hand side of your screen ‘click’ on the word 'recording'. As soon as you click on the word 'recording' you will receive a message from TalkShoe radio introducing TalkShoe radio in a 'DJ' style fashion.

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Web Site Marketing Services Expert Clyde Thorburn Discusses Podcasts In SEO Part 10

Remember not to advertise in your podcast but to provide information to people that show related benefits were they to join your business and or solutions to their current business difficulties and challenges. There is a software program that you can use called My Podcast instead of dialling in on the telephone to deliver your podcast live telephonically.

Download this software onto your computer, make your presentation or deliver your podcast, write a keyword specific article about the podcast or audio presentation, publish it and then it is placed onto a webpage for you by mypodcast.com. This will obviously help your web site marketing efforts when you hand submit the link of that webpage to the Google and other major search engines like Yahoo and MSN.

Many people online do not know what the core meaning is of their program, business, opportunity, product and or service. Most people join a program just from the aspect of making money. This is done usually as a result of a friend or family member convincing them to join the opportunity. They therefore are not motivated to study all the details about the program and stay up to date with the latest developments of that opportunity at all times.

It is very important for you to know exactly, in detail, what your opportunity is all about before you can write, talk or produce a business presentation about it. This is what it means to be a professional business person online and offline, as well as proving your skills as a web site marketing services expert. Professionalism accomplished in an online business is no different to the professionalism you should apply to any online business. Remember to include the word Google in your audio presentation or podcast as well as in your written content.

Web Site Marketing Expert Clyde Thorburn Permanent Links
Web Site Marketing Expert Clyde Thorburn (read more)

Web Site Marketing Services Expert Clyde Thorburn Discusses Podcasts In SEO Part 9

To summarise. BlogTalk Radio is a system that enables you to signup for free. You put out live audio broadcasts through or using your telephone. BlogTalk radio will produce a web page for you where you can place links and content in it. You can also post to BlogTalk radio's blog as well. So BlogTalk radio is a system that gives you automated audio RSS feeds. From a web site marketing stand point these are very powerful promotion tools on the internet. All the content that is placed on the whole of the BlogTalk radio system is also transferred and placed onto iTunes.

So all this audio appeals to a different search engine spider. Other than the standard search engine spiders other different spiders like Technorati will spider these audio websites for audio content. What this means for you and your web site marketing efforts is improved and quicker top search engine rankings. Promote the web page that BlogTalk radio gives to you where you have placed all your audio links and RSS feeds as well your other links and you will be amazed at the web site marketing results that you will achieve.

You need to be involved in creating your podcasting RSS feeds from a web site marketing standpoint because they are extremely effective on the search engines in that they help achieve first page rankings for your websites. So you definitely want to start podcasting if you have not started already. Producing a podcast is very simple. Imagine the SEO benefit of being able to talk from 10 minutes or for as long as three hours or more using keyword specific words in your audio presentation.

This is an extremely powerful and effective web site marketing practice to get your website to the top of the Google and other search engines. You need to learn how to talk about your program. You need to be an expert on or about you